Technology Acceptance in Mechatronics PDF Download

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Technology Acceptance in Mechatronics

Technology Acceptance in Mechatronics PDF Author: Ute Hillmer
Publisher: Springer Science & Business Media
ISBN: 3834983756
Category : Business & Economics
Languages : en
Pages : 270

Book Description
Ute Hillmer investigates technology acceptance behavior in the mechatronics industry in Germany and develops a multi-disciplinary understanding, which includes psychology, sociology and business science. It is shown that individuals accept new technologies more easily, if the technology replicates their individual social values and if the implementation process considers the prime social values that can typically be found in their social networks.
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