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Author: Chuck Pettis Publisher: iUniverse ISBN: 9781462099573 Category : Business & Economics Languages : en Pages : 244
Book Description
In TechnoBrands, Chuck Pettis introduces the first published step-by-step process for building brands. While modern day branding has been around for more than a centuryeverybody knows the power of names such as Coca-Cola, Microsoft, GE, Disney, Intel, or Nokiavery few people know the secrets of branding and how to successfully apply branding. Filled with examples and insights from successful technology marketers, such as Hewlett-Packard, Microsoft, and Intel, TechnoBrands describes every step in the branding process, including: market research, creating the brand identity, applying the brand, and creating successful brand names. While written from a technology product perspective, the proven branding process in TechnoBrands has been applied to consumer brands and non-profit organizations, with great success. Chuck Pettis has written an important book on a subject of great significance to technology companies of all types. Those who dont grasp the meaning and value of the brand assets can only hope their competitors are equally nave. Roy E. Verley, Director, Corporate Communications, Hewlett-Packard Building strong brands is the only way to ensure enduring profitable growth. If this is your goal, read TechnoBrands. Larry Light, President & CEO, Arcature Corporation
Author: Chuck Pettis Publisher: iUniverse ISBN: 9781462099573 Category : Business & Economics Languages : en Pages : 244
Book Description
In TechnoBrands, Chuck Pettis introduces the first published step-by-step process for building brands. While modern day branding has been around for more than a centuryeverybody knows the power of names such as Coca-Cola, Microsoft, GE, Disney, Intel, or Nokiavery few people know the secrets of branding and how to successfully apply branding. Filled with examples and insights from successful technology marketers, such as Hewlett-Packard, Microsoft, and Intel, TechnoBrands describes every step in the branding process, including: market research, creating the brand identity, applying the brand, and creating successful brand names. While written from a technology product perspective, the proven branding process in TechnoBrands has been applied to consumer brands and non-profit organizations, with great success. Chuck Pettis has written an important book on a subject of great significance to technology companies of all types. Those who dont grasp the meaning and value of the brand assets can only hope their competitors are equally nave. Roy E. Verley, Director, Corporate Communications, Hewlett-Packard Building strong brands is the only way to ensure enduring profitable growth. If this is your goal, read TechnoBrands. Larry Light, President & CEO, Arcature Corporation
Author: Publisher: ISBN: Category : Advertising Languages : en Pages : 468
Book Description
Advertising expenditure data across ten media: consumer magazines, Sunday magazines, newspapers, outdoor, network television, spot television, syndicated television, cable television, network radio, and national spot radio. Lists brands alphabetically and shows total ten media expenditures, media used, parent company and PIB classification for each brand. Also included in this report are industry class totals and rankings of the top 100 companies of the ten media.
Author: Y.M. Rabkin Publisher: Springer Science & Business Media ISBN: 9401157707 Category : History Languages : en Pages : 177
Book Description
The end of this century has witnessed dramatic changes in morality, history and geography. These changes were felt throughout the world, and also across the entire gamut of professional concerns. Even relatively remote and seemingly insulated activities such as science and technology have experienced, and up to a point contributed to, these dramatic changes. This volume presents a series of views on the effect of these changes on science and technology, and more specifically, on the international diffusion of new technologies. These views come from a variety of fields, among them history and sociology of science, political science, information sciences, marketing. Yet, most authors share an interest in science policy studies which permeates this collection. It would be fair to say that this volume belongs to the intellectual domain known as STS, i. e. studies in Science, Technology and Society. The authors come from nine countries, and their contributions are expected to reflect this diversity. It is well known that the dominant lingua franca in the end of the 20th century is Broken English, with the possible exception of a minority of native English speakers some of whom fail to learn this new language. An attempt was therefore made throughout this volume to conform to a certain standard of English usage and, at the same time, to preserve the local flavour of expression, and the stylistic and cultural dimensions of each chapter.
Author: Section of Antitrust Law of American Bar Association Publisher: American Bar Association ISBN: 9781590312261 Category : Business & Economics Languages : en Pages : 444
Book Description
This is the first annual supplement to Antitrust Law Developments (Fifth), a guide that surveys and describes all significant developments in antitrust law.
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Author: Section of Antitrust Law of American Bar Association