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Teaching Bayesian Statistics to Marketing and Business Students

Teaching Bayesian Statistics to Marketing and Business Students PDF Author: Greg M. Allenby
Publisher:
ISBN:
Category :
Languages : en
Pages : 0

Book Description
We discuss our experiences teaching Bayesian Statistics to students in doctoral programs in business. These students often have weak backgrounds in mathematical statistics and a predisposition against likelihood-based methods stemming from prior exposure to econometrics. This can be overcome by an intense course which emphasizes the value of the Bayesian approach to solving non-trivial problems. The success of our course is primarily due to the emphasis on statistical computing. This is facilitated by our R package, bayesm, which provides efficient implementation of advanced methods and models.

Teaching Bayesian Statistics to Marketing and Business Students

Teaching Bayesian Statistics to Marketing and Business Students PDF Author: Greg M. Allenby
Publisher:
ISBN:
Category :
Languages : en
Pages : 0

Book Description
We discuss our experiences teaching Bayesian Statistics to students in doctoral programs in business. These students often have weak backgrounds in mathematical statistics and a predisposition against likelihood-based methods stemming from prior exposure to econometrics. This can be overcome by an intense course which emphasizes the value of the Bayesian approach to solving non-trivial problems. The success of our course is primarily due to the emphasis on statistical computing. This is facilitated by our R package, bayesm, which provides efficient implementation of advanced methods and models.

Bayesian Statistics and Marketing

Bayesian Statistics and Marketing PDF Author: Peter E. Rossi
Publisher: John Wiley & Sons
ISBN: 1394219113
Category : Business & Economics
Languages : en
Pages : 405

Book Description
Fine-tune your marketing research with this cutting-edge statistical toolkit Bayesian Statistics and Marketing illustrates the potential for applying a Bayesian approach to some of the most challenging and important problems in marketing. Analyzing household and consumer data, predicting product performance, and custom-targeting campaigns are only a few of the areas in which Bayesian approaches promise revolutionary results. This book provides a comprehensive, accessible overview of this subject essential for any statistically informed marketing researcher or practitioner. Economists and other social scientists will find a comprehensive treatment of many Bayesian methods that are central to the problems in social science more generally. This includes a practical approach to computationally challenging problems in random coefficient models, non-parametrics, and the problems of endogeneity. Readers of the second edition of Bayesian Statistics and Marketing will also find: Discussion of Bayesian methods in text analysis and Machine Learning Updates throughout reflecting the latest research and applications Discussion of modern statistical software, including an introduction to the R package bayesm, which implements all models incorporated here Extensive case studies throughout to link theory and practice Bayesian Statistics and Marketing is ideal for advanced students and researchers in marketing, business, and economics departments, as well as for any statistically savvy marketing practitioner.

Applied Bayesian Statistics

Applied Bayesian Statistics PDF Author: Mary Kathryn Cowles
Publisher: Springer Science & Business Media
ISBN: 1461456967
Category : Mathematics
Languages : en
Pages : 238

Book Description
This book is based on over a dozen years teaching a Bayesian Statistics course. The material presented here has been used by students of different levels and disciplines, including advanced undergraduates studying Mathematics and Statistics and students in graduate programs in Statistics, Biostatistics, Engineering, Economics, Marketing, Pharmacy, and Psychology. The goal of the book is to impart the basics of designing and carrying out Bayesian analyses, and interpreting and communicating the results. In addition, readers will learn to use the predominant software for Bayesian model-fitting, R and OpenBUGS. The practical approach this book takes will help students of all levels to build understanding of the concepts and procedures required to answer real questions by performing Bayesian analysis of real data. Topics covered include comparing and contrasting Bayesian and classical methods, specifying hierarchical models, and assessing Markov chain Monte Carlo output. Kate Cowles taught Suzuki piano for many years before going to graduate school in Biostatistics. Her research areas are Bayesian and computational statistics, with application to environmental science. She is on the faculty of Statistics at The University of Iowa.

Introduction to Bayesian Statistics

Introduction to Bayesian Statistics PDF Author: William M. Bolstad
Publisher: John Wiley & Sons
ISBN: 1118593227
Category : Mathematics
Languages : en
Pages : 608

Book Description
"...this edition is useful and effective in teaching Bayesian inference at both elementary and intermediate levels. It is a well-written book on elementary Bayesian inference, and the material is easily accessible. It is both concise and timely, and provides a good collection of overviews and reviews of important tools used in Bayesian statistical methods." There is a strong upsurge in the use of Bayesian methods in applied statistical analysis, yet most introductory statistics texts only present frequentist methods. Bayesian statistics has many important advantages that students should learn about if they are going into fields where statistics will be used. In this third Edition, four newly-added chapters address topics that reflect the rapid advances in the field of Bayesian statistics. The authors continue to provide a Bayesian treatment of introductory statistical topics, such as scientific data gathering, discrete random variables, robust Bayesian methods, and Bayesian approaches to inference for discrete random variables, binomial proportions, Poisson, and normal means, and simple linear regression. In addition, more advanced topics in the field are presented in four new chapters: Bayesian inference for a normal with unknown mean and variance; Bayesian inference for a Multivariate Normal mean vector; Bayesian inference for the Multiple Linear Regression Model; and Computational Bayesian Statistics including Markov Chain Monte Carlo. The inclusion of these topics will facilitate readers' ability to advance from a minimal understanding of Statistics to the ability to tackle topics in more applied, advanced level books. Minitab macros and R functions are available on the book's related website to assist with chapter exercises. Introduction to Bayesian Statistics, Third Edition also features: Topics including the Joint Likelihood function and inference using independent Jeffreys priors and join conjugate prior The cutting-edge topic of computational Bayesian Statistics in a new chapter, with a unique focus on Markov Chain Monte Carlo methods Exercises throughout the book that have been updated to reflect new applications and the latest software applications Detailed appendices that guide readers through the use of R and Minitab software for Bayesian analysis and Monte Carlo simulations, with all related macros available on the book's website Introduction to Bayesian Statistics, Third Edition is a textbook for upper-undergraduate or first-year graduate level courses on introductory statistics course with a Bayesian emphasis. It can also be used as a reference work for statisticians who require a working knowledge of Bayesian statistics.

Bayesian Statistics and Marketing

Bayesian Statistics and Marketing PDF Author: Peter E. Rossi
Publisher:
ISBN:
Category :
Languages : en
Pages : 0

Book Description


Case Studies in Bayesian Statistics

Case Studies in Bayesian Statistics PDF Author: Constantine Gatsonis
Publisher: Springer Science & Business Media
ISBN: 9780387951690
Category : Mathematics
Languages : en
Pages : 460

Book Description
The series of workshops Case Studies in Bayesian Statistics at Carnegie Mellon University is unique in devoting an entire meeting to extended presentation and discussion of scientific investigations in which statisticians play central roles within integrated, cross- disciplinary teams. The goal has been to elucidate the interplay between Bayesian theory and practice, and thereby identify successful methods and indicate important directions for future research. This volume contains the four invited case studies, with accompanying discussion, and nine contributed papers, from the 4th workshop, which was held September 27-28, 1997. While most of the case studies in this volume come from biomedical research, the reader will also find studies in environmental science and marketing research. Students and teachers of statistics, research statisticians, and investigators from other fields should find a wealth of ideas and methods in this series of case studies.

Selecting the Right Analyses for Your Data

Selecting the Right Analyses for Your Data PDF Author: W. Paul Vogt
Publisher: Guilford Publications
ISBN: 1462515762
Category : Social Science
Languages : en
Pages : 521

Book Description
"What are the most effective methods to code and analyze data for a particular study? This thoughtful and engaging book reviews the selection criteria for coding and analyzing any set of data--whether qualitative, quantitative, mixed, or visual. The authors systematically explain when to use verbal, numerical, graphic, or combined codes, and when to use qualitative, quantitative, graphic, or mixed-methods modes of analysis. Chapters on each topic are organized so that researchers can read them sequentially or can easily "flip and find" answers to specific questions. Nontechnical discussions of cutting-edge approaches--illustrated with real-world examples--emphasize how to choose (rather than how to implement) the various analyses. The book shows how using the right analysis methods leads to more justifiable conclusions and more persuasive presentations of research results. Useful features for teaching or self-study: *Chapter-opening preview boxes that highlight useful topics addressed. *End-of-chapter summary tables recapping the 'dos and don'ts' and advantages and disadvantages of each analytic technique. *Annotated suggestions for further reading and technical resources on each topic. Subject Areas/Keywords: analyses, coding, combined methods, data analysis, data collection, dissertation, graphical, interpretation, mixed methods, qualitative, quantitative, research analysis, research designs, research methods, social sciences, thesis, visual Audience: Researchers, instructors, and graduate students in a range of disciplines, including psychology, education, social work, sociology, health, and management; administrators and managers who need to make data-driven decisions"--

Bayesian Statistical Methods

Bayesian Statistical Methods PDF Author: Brian J. Reich
Publisher: CRC Press
ISBN: 0429510918
Category : Mathematics
Languages : en
Pages : 288

Book Description
Bayesian Statistical Methods provides data scientists with the foundational and computational tools needed to carry out a Bayesian analysis. This book focuses on Bayesian methods applied routinely in practice including multiple linear regression, mixed effects models and generalized linear models (GLM). The authors include many examples with complete R code and comparisons with analogous frequentist procedures. In addition to the basic concepts of Bayesian inferential methods, the book covers many general topics: Advice on selecting prior distributions Computational methods including Markov chain Monte Carlo (MCMC) Model-comparison and goodness-of-fit measures, including sensitivity to priors Frequentist properties of Bayesian methods Case studies covering advanced topics illustrate the flexibility of the Bayesian approach: Semiparametric regression Handling of missing data using predictive distributions Priors for high-dimensional regression models Computational techniques for large datasets Spatial data analysis The advanced topics are presented with sufficient conceptual depth that the reader will be able to carry out such analysis and argue the relative merits of Bayesian and classical methods. A repository of R code, motivating data sets, and complete data analyses are available on the book’s website. Brian J. Reich, Associate Professor of Statistics at North Carolina State University, is currently the editor-in-chief of the Journal of Agricultural, Biological, and Environmental Statistics and was awarded the LeRoy & Elva Martin Teaching Award. Sujit K. Ghosh, Professor of Statistics at North Carolina State University, has over 22 years of research and teaching experience in conducting Bayesian analyses, received the Cavell Brownie mentoring award, and served as the Deputy Director at the Statistical and Applied Mathematical Sciences Institute.

Bayesian Statistics and Marketing

Bayesian Statistics and Marketing PDF Author: Peter E. Rossi
Publisher:
ISBN:
Category :
Languages : en
Pages :

Book Description


Applied Bayesian Statistics

Applied Bayesian Statistics PDF Author: Springer
Publisher:
ISBN: 9781461456971
Category :
Languages : en
Pages : 238

Book Description