Author: Earnest Elmo Calkins
Publisher:
ISBN:
Category : Advertising agencies
Languages : en
Pages : 15
Book Description
Teach advertisers to select advertising agencies - not plans, concerning the buying and selling of advertising agency service
Author: Earnest Elmo Calkins
Publisher:
ISBN:
Category : Advertising agencies
Languages : en
Pages : 15
Book Description
Publisher:
ISBN:
Category : Advertising agencies
Languages : en
Pages : 15
Book Description
Advertising & Selling
Selecting an Advertising Agency
Author: Association of National Advertisers
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 96
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 96
Book Description
Advertising and Promotion
Author: Chris Hackley
Publisher: SAGE
ISBN: 1529756146
Category : Business & Economics
Languages : en
Pages : 330
Book Description
Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include: Two brand new chapters on Social Media Advertising and Digital Advertising Commentary on how the COVID-19 pandemic has and will impact advertising The evolving role of advertising agencies in the post digital era Emerging forms of advertising and promotion, including the role of influencers
Publisher: SAGE
ISBN: 1529756146
Category : Business & Economics
Languages : en
Pages : 330
Book Description
Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include: Two brand new chapters on Social Media Advertising and Digital Advertising Commentary on how the COVID-19 pandemic has and will impact advertising The evolving role of advertising agencies in the post digital era Emerging forms of advertising and promotion, including the role of influencers
Advertising Agency Service Made Plain
Author: H. E. Reisman
Publisher:
ISBN:
Category : Advertising agencies
Languages : en
Pages : 32
Book Description
Publisher:
ISBN:
Category : Advertising agencies
Languages : en
Pages : 32
Book Description
Choosing an Advertising Agency
Author: William M. Weilbacher
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 188
Book Description
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 188
Book Description
How to Judge an Advertising Agency
Author: Cross, J.H. company
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 70
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 70
Book Description
Printers' Ink; the ... Magazine of Advertising, Management and Sales
Industrial Arts Index
Dartnell Advertising Agency Guide
Author:
Publisher:
ISBN:
Category : Advertising agencies
Languages : en
Pages : 460
Book Description
Publisher:
ISBN:
Category : Advertising agencies
Languages : en
Pages : 460
Book Description