Taxmann's Digital Marketing – Thorough, up-to-date textbook on digital marketing, providing beneficial insights for students and professionals through case studies, MCQs, etc., all in lucid language PDF Download
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Author: Dr. Satinder Kumar Publisher: Taxmann Publications Private Limited ISBN: 9356223467 Category : Education Languages : en Pages : 31
Book Description
This book is a comprehensive and authentic textbook on Digital Marketing. This book will be helpful for various professionals to delve deeper and explore various digital marketing strategies to expand their e-business. This book incorporates segments indulging the following: • Introductory Framework to Digital Marketing • Social Media Marketing • Interactive Marketing • Various Strategies and Models of Digital Marketing This book aims to meet the curriculum coverage of all the diploma and degree courses at UG and PG levels. It will be helpful for the students of B.Com., BBA, M.Com., MBA and other professional courses in Commerce and Management. It will also be significant to multiple researchers, academicians, marketers, and policymakers. The Present Publication is the Latest 2023 Edition, authored by Dr Satinder Kumar & Dr Supreet Kaur, with the following noteworthy features: • [Lucid & Coherent Language] for providing an understanding of the concepts of digital marketing • [Comprehensive Coverage of Recent Facts & Figures] and current online market problems. It also covers emerging issues related to the present online payment system or ethics in online marketing • [Relevant Case Studies/Caselets] for understanding the applicability of the concepts • [Data from Various Reports for Ease in Understanding] the context presented in the book • [MCQs, Practical Exercises, Examples & Illustrative Figures] are imbibed in each chapter The detailed contents of the book are as follows: • Introduction to Digital Marketing • Market Segmentation, Targeting and Positioning • Online Consumer Behaviour • Strategic Digital Marketing • Direct Marketing and E-Mail Marketing • Internet Marketing and Advertising • Social Media Marketing • Search Engine Optimisation (Seo) • Electronic Customer Relationship Management • E-Payment Systems • Mobile Marketing and Video Marketing • E-Commerce and S-Commerce • Business Website Marketing • Smart Marketing and Interactive Marketing • Facebook and Instagram Marketing • LinkedIn and Twitter Marketing • Ethical Digital Marketing • Digital Marketing Environment • Emerging Issues in E-Marketing • Online Communication Media • E-Business Analytics
Author: Dr. Satinder Kumar Publisher: Taxmann Publications Private Limited ISBN: 9356223467 Category : Education Languages : en Pages : 31
Book Description
This book is a comprehensive and authentic textbook on Digital Marketing. This book will be helpful for various professionals to delve deeper and explore various digital marketing strategies to expand their e-business. This book incorporates segments indulging the following: • Introductory Framework to Digital Marketing • Social Media Marketing • Interactive Marketing • Various Strategies and Models of Digital Marketing This book aims to meet the curriculum coverage of all the diploma and degree courses at UG and PG levels. It will be helpful for the students of B.Com., BBA, M.Com., MBA and other professional courses in Commerce and Management. It will also be significant to multiple researchers, academicians, marketers, and policymakers. The Present Publication is the Latest 2023 Edition, authored by Dr Satinder Kumar & Dr Supreet Kaur, with the following noteworthy features: • [Lucid & Coherent Language] for providing an understanding of the concepts of digital marketing • [Comprehensive Coverage of Recent Facts & Figures] and current online market problems. It also covers emerging issues related to the present online payment system or ethics in online marketing • [Relevant Case Studies/Caselets] for understanding the applicability of the concepts • [Data from Various Reports for Ease in Understanding] the context presented in the book • [MCQs, Practical Exercises, Examples & Illustrative Figures] are imbibed in each chapter The detailed contents of the book are as follows: • Introduction to Digital Marketing • Market Segmentation, Targeting and Positioning • Online Consumer Behaviour • Strategic Digital Marketing • Direct Marketing and E-Mail Marketing • Internet Marketing and Advertising • Social Media Marketing • Search Engine Optimisation (Seo) • Electronic Customer Relationship Management • E-Payment Systems • Mobile Marketing and Video Marketing • E-Commerce and S-Commerce • Business Website Marketing • Smart Marketing and Interactive Marketing • Facebook and Instagram Marketing • LinkedIn and Twitter Marketing • Ethical Digital Marketing • Digital Marketing Environment • Emerging Issues in E-Marketing • Online Communication Media • E-Business Analytics
Author: Frank K. Reilly Publisher: ISBN: 9780324405897 Category : Investment analysis Languages : en Pages : 1174
Book Description
Written by a widely respected author team, this investments text takes an empirical approach to explaining current, real-world practice. Providing the most comprehensive coverage available, the text emphasizes investment alternatives and teaches students how to analyze these choices and manage their portfolios.
Author: S.N. Maheshwari & Publisher: Vikas Publishing House ISBN: 8125934359 Category : Business & Economics Languages : en Pages : 551
Book Description
Financial Accounting for BBA has been written to meet the requirements of undergraduate students, particularly at the BBA level. This book covers the syllabi of major universities across the country, providing basic knowledge of accounting principles and practices in a systematic manner. The topics have been dealt with in a lucid manner to enable better understanding, especially for those students who do not have an accounting background. The text is examination-oriented and is supplemented with relevant solved illustrations for all the topics.
Author: Sudhindra Bhat Publisher: Excel Books India ISBN: 9788174465863 Category : Corporations Languages : en Pages : 916
Book Description
Financial Management Principles and Practice, second edition is fundamentally designed to serve as an introduction to the study of Financial Management for students, Financial professionals, teachers and managers. The developments in the capital market and the new avenues available to tackle the traditional financial constraints have placed the present day finance manager in a situation to learn new skills and constantly update knowledge to take financial decision in a competitive environment, develop a familiarity with the analytical techniques and understand the theories of modern finance. Financial Management Principles and Practice is designed as a comprehensive and analytical treatise to fill the gaps. l The book seeks to build and develop familiarity with the analytical techniques in financial decision making in the competitive world. l This book covers the requirement for discussion to help Practitioners, managers, Financial professionals, academicians and students reason out Financial Management issues for themselves and thus be better prepared when making real-world investment decisions.l The book is structured in such a way that it can be used in both semester as well as trimester patterns of various MBA, M.Com, PGDM, PGP, PG Courses of all major universities, CA, CS, CFA, CWA, CPA of Professional and autonomous institutions.l It provides complete clarity in a simple style, which will help the students in easy understanding.l Discussion as well as mind stretching questions at the end of each chapter to stimulate financial decision making.l Concepts are explained with a number of illustrations and diagrams for clear understanding of subject matter. l The strong point of the book is its easy readability and clear explanation as well as extensive use of Case Study's and Project Works (more then 27 cases) which have been included in many chapters for Class discussion, EDP and FDP.DISTINCTIVE FEATURES OF THIS EDITION:v Provides complete clarity in a simple style v 628 Solved Problemsv 259 Unsolved Problemsv Seven new chapters included v 399 Review questions (theoretical questions)v 212 Fill in the blanks with answersv 101 True or false questions with answers v 26 case study's for class discussion v Discussion as well as mind stretching questions at the end of each chapter to stimulate financial decision making
Author: L. SUGANTHI Publisher: PHI Learning Pvt. Ltd. ISBN: 8120326555 Category : Business & Economics Languages : en Pages : 378
Book Description
This comprehensive, student friendly book is intended as a tool to achieve quality in organizations. Completing a course based on topics covered in this book will make one confident enough to implement quality management principles in a given situation. A holistic approach, practical relevance, effective learning and a compendium of A to Z of TQM distinguish this well-written text. Inclusion of the findings of research carried out by the authors in industries and educational institutions add flavour to the book. Various examples are drawn from institutional experience, which make the understanding of the concepts easy. The special feature of this book is that every chapter has a case study, in addition to a host of short questions and summary type questions. The questions for group discussion, practical exercises and net based exercises given at the end of every chapter are unique. Intended primarily as a textbook for engineering and management students, this book would also be useful for the in-house training of engineers and managers of various industries and organizations on TQM. The book may be effectively used as a resource material for quality professionals and consultants.
Author: Reema Thareja Publisher: Oxford University Press, USA ISBN: 9780199499274 Category : Computers Languages : en Pages : 0
Book Description
Fundamentals of Computers has been specifically designed for anybody and everybody who wants to be familiar with basic concepts of computers. It is an ideal text for self-learning basic computer concepts (such as organization, architecture, input and output devices, primary and secondary memory) as well as advanced topics (such as operating systems, computer networks, and databases). The book also provides step-by-step tutorials to learn different MS Office applications such as Word, PowerPoint, and Excel. The book can be useful for a broad spectrum of students, varying from non-computers background students enrolled in elementary courses on Information Technology and Computer Sciences to students enrolled in professional courses such as BCA and MCA.
Author: Bob Tricker Publisher: Cambridge University Press ISBN: 1108981518 Category : Business & Economics Languages : en Pages : 137
Book Description
In this Element the origins of corporate governance are reviewed, recognising that corporate entities have always been governed, that important developments took place in the seventeenth and eighteenth centuries, and the huge significance of the invention of the joint-stock limited liability company. The development of corporate governance in the twentieth century around the world is explored, with complex groups, private companies, and top management dominating shareholder power appearing in the Inter-war years. Some unresolved issues in both principle and practice are identified. Various theories of corporate governance are described and contrasted. The subject is seen to be in search of its paradigm and a systems theoretical relationship between the theories is suggested. The need to rethink the concept of the limited liability company is argued, and a call is made for the development of a philosophy of corporate governance.
Author: Clarkson Centre for Business Ethics Publisher: Clarkson Centre for Business Ethics, Joseph L. Rotman School of Management, University of Toronto ISBN: 9780772786098 Category : Business & Economics Languages : en Pages : 72
Author: Dr. Satinder Kumar
Author: Dr. Satinder Kumar
Author: Frank K. Reilly
Author: S.N. Maheshwari &
Author: Sudhindra Bhat
Author: L. SUGANTHI
Author: Reema Thareja
Author: Bob Tricker
Author: 
Author: Karl Edward Wagner
Author: Clarkson Centre for Business Ethics