Target Markets for Directing Utah Summer Tourism Promotion and Information PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Target Markets for Directing Utah Summer Tourism Promotion and Information PDF full book. Access full book title Target Markets for Directing Utah Summer Tourism Promotion and Information by Perry J. Brown. Download full books in PDF and EPUB format.
Author: Perry J. Brown Publisher: ISBN: Category : Languages : en Pages : 188
Book Description
The characteristics of tourists visiting Utah that are pertinent to defining target markets for the direction of state promotion programs were studied and analyzed during the summer of 1966. Five significant geographical-party composition target markets were identified as prospective tourist markets. These were California families, East-Wes t North Central families, Western families, East- West North Central couples, and California couples. Target markets of en route tourist parties were also identified for instate promotional efforts. The markets identified were divided on their relative degree of vacation planning and willingness to deviate from a planned route to visit additional attractions. Significant differences among parties found in different regions of the State were identified. Some of the differential variables studied were education, income, occupation, and tourist party vacation area suggesters and decision makers.
Author: Perry J. Brown Publisher: ISBN: Category : Languages : en Pages : 188
Book Description
The characteristics of tourists visiting Utah that are pertinent to defining target markets for the direction of state promotion programs were studied and analyzed during the summer of 1966. Five significant geographical-party composition target markets were identified as prospective tourist markets. These were California families, East-Wes t North Central families, Western families, East- West North Central couples, and California couples. Target markets of en route tourist parties were also identified for instate promotional efforts. The markets identified were divided on their relative degree of vacation planning and willingness to deviate from a planned route to visit additional attractions. Significant differences among parties found in different regions of the State were identified. Some of the differential variables studied were education, income, occupation, and tourist party vacation area suggesters and decision makers.
Author: Zheng Xiang Publisher: Springer Nature ISBN: 3030486524 Category : Business & Economics Languages : en Pages : 1976
Book Description
This handbook provides an authoritative and truly comprehensive overview both of the diverse applications of information and communication technologies (ICTs) within the travel and tourism industry and of e-tourism as a field of scientific inquiry that has grown and matured beyond recognition. Leading experts from around the world describe cutting-edge ideas and developments, present key concepts and theories, and discuss the full range of research methods. The coverage accordingly encompasses everything from big data and analytics to psychology, user behavior, online marketing, supply chain and operations management, smart business networks, policy and regulatory issues – and much, much more. The goal is to provide an outstanding reference that summarizes and synthesizes current knowledge and establishes the theoretical and methodological foundations for further study of the role of ICTs in travel and tourism. The handbook will meet the needs of researchers and students in various disciplines as well as industry professionals. As with all volumes in Springer’s Major Reference Works program, readers will benefit from access to a continually updated online version.
Author: Alice M. Tybout Publisher: John Wiley & Sons ISBN: 111804603X Category : Business & Economics Languages : en Pages : 413
Book Description
The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thinking on key branding concepts, including brand positioning and design Strategies for launching new brands, leveraging existing brands, and managing a brand portfolio Techniques for building a brand-centered organization Insights from senior managers who have fought branding battles and won This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.
Author: Nigel Morgan Publisher: Routledge ISBN: 1136411097 Category : Business & Economics Languages : en Pages : 328
Book Description
In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.
Author: Perry J. Brown
Author: Perry J. Brown
Author: John H. Harris
Author: Zheng Xiang
Author: 
Author: 
Author: 
Author: Alice M. Tybout
Author: Nigel Morgan
Author: 
Author: