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Author: Andrea Berger Publisher: Taylor & Francis ISBN: 1351713000 Category : History Languages : en Pages : 171
Book Description
Despite sanctions, various actors continue to buy arms from North Korea – and provide funds that could fund its further nuclear and missile development. Target Markets comprehensively analyses the available data on these procurement decisions. It concludes, contrary to conventional wisdom, that the reasons that customers buy weapons and related goods and services from North Korea vary, often greatly. But without more modern goods to sell, North Korea may find its client list start to dwindle.
Author: Andrea Berger Publisher: Taylor & Francis ISBN: 1351713000 Category : History Languages : en Pages : 171
Book Description
Despite sanctions, various actors continue to buy arms from North Korea – and provide funds that could fund its further nuclear and missile development. Target Markets comprehensively analyses the available data on these procurement decisions. It concludes, contrary to conventional wisdom, that the reasons that customers buy weapons and related goods and services from North Korea vary, often greatly. But without more modern goods to sell, North Korea may find its client list start to dwindle.
Author: Suzi Mirgani Publisher: Transcript Verlag, Roswitha Gost, Sigrid Nokel u. Dr. Karin Werner ISBN: 9783837633528 Category : Languages : en Pages : 200
Book Description
This ground-breaking book explores the points of convergence between corporate capitalism and terrorist practice. Assessing the increase in the number of terrorist attacks directed against commercial entities in urban areas, such as the Westgate mall in Nairobi or the Charlie Hebdo offices in Paris, Suzi Mirgani offers a fascinating and disturbing perspective on the spaces where supposedly oppositional ends of the spectrum meet on common ground. How is it that these urban commercial spaces provide ground zero for a meeting between the most powerful forces of contemporary culture, the most mainstream and the most extreme?
Author: Suzi Mirgani Publisher: transcript Verlag ISBN: 3839433525 Category : Political Science Languages : en Pages : 199
Book Description
This book explores the points of convergence between corporate capitalist and terrorist practice. Assessing an increase in the number of terrorist attacks directed at commercial entities in urban areas, with an emphasis on the shopping mall in general and Nairobi's Westgate Mall in particular, Suzi Mirgani offers a fascinating and disturbing perspective on the spaces where the most powerful forces of contemporary culture - the most mainstream and the most extreme - meet on common ground.
Author: Art Weinstein Publisher: Psychology Press ISBN: 9780789021571 Category : Business & Economics Languages : en Pages : 268
Book Description
This is a practical how-to guide to what marketers need to know about defining, segmenting and targeting business markets: assessing customer needs; gauging the competition; designing winning strategies; and maximising corporate resources.
Author: Susan Friedmann Publisher: Penguin ISBN: 1101148527 Category : Business & Economics Languages : en Pages : 421
Book Description
Twenty-first century tools and tactics to get the word out You want to get the word out to buyers about all the great things your business has to offer. Too bad a big-bucks marketing campaign just isn't in your budget right now. The Complete Idiot's Guide® to Target Marketing is full of clever, practical, and easy-to-use strategies to help you get your message out to the right people, at the right time, and in the right place. You'll learn: • Five easy steps to identify the most lucrative niche markets • Tech-savvy tips on using online surveys and other e-tools to identify your customers' needs • Powerful pointers on viral marketing, blogging, webinars, and other web marketing ideas • Highly-effective and low-budget advertising strategies and customer retention techniques
Author: Paul Baines Publisher: Oxford University Press, USA ISBN: 019957961X Category : Business & Economics Languages : en Pages : 792
Book Description
What is it that excites and interests your students? Reading first hand what skills top marketers really look for in graduates? Debating the benefits of using shock and fear appeals in advertising? Determining how to use social networking sites to successfully market a product? Marketing, Second Edition, presents marketing examples and issues from exciting real-life situations. Packed full of case studies from international organizations including Innocent, Orange, HMV, and Oxfam, it enables students to see first hand what top marketers actually do and how they tackle the decisions they have to make. The text also discusses the theory that supports those skills vital to marketing success across all areas of society, from dealing with skeptical consumers, selling products to the government, and deciding which pricing approach to adopt to the ethical implications of marketing to children and the best ways to use social networking sites in marketing efforts. Employing a lively writing style, the authors encourage students to explore beyond classical marketing perspectives and provoke them into thinking critically about how they would approach marketing issues. Links to seminal papers throughout each chapter also present the opportunity to take this learning further.
Author: Gloria Green Publisher: Dearborn Trade Publishing ISBN: 9781574100204 Category : Business & Economics Languages : en Pages : 292
Book Description
Now small business owners can improve their marketing skills with this "marketing mastery" course. Readers will learn how to develop and successfully implement a personalized marketing plan for selling their product or service, including selecting target markets, tips for do-it-yourself market research, and using and analyzing strategies and tactics. Follow four entrepreneurs as they apply the workshops and thought processes to their own business marketing plans. By the end of the book, you will have a marketing plan put together and ready to implement. Software based on the personal workshops is also available.
Author: Gail Dexter Lord Publisher: Rowman & Littlefield ISBN: 9780742504066 Category : Architecture Languages : en Pages : 486
Book Description
An essential resource for all museum professionals as well as trustees, architects, designers, and government agencies involved with the dynamic world of museums and galleries.
Author: Linda Pinson Publisher: Dearborn Trade ISBN: Category : Business & Economics Languages : en Pages : 180
Book Description
Yet, most small business owners have little or no marketing background and are intimidated by the thought of putting a plan to paper. This step-by-step guide takes the mystery out of marketing and shows reader how to test the market, determine buying trends and build customer loyalty.
Author: Christian A. Klöckner Publisher: Springer ISBN: 1137348321 Category : Social Science Languages : en Pages : 388
Book Description
The environment is part of everyone's life but there are difficulties in communicating complex environmental problems, such as climate change, to a lay audience. In this book Klöckner defines environmental communication, providing a comprehensive and up-to-date analysis of the issues involved in encouraging pro-environmental behaviour.
Author: Andrea Berger
Author: Andrea Berger
Author: Suzi Mirgani
Author: Suzi Mirgani
Author: Art Weinstein
Author: Susan Friedmann
Author: Paul Baines
Author: Gloria Green
Author: Gail Dexter Lord
Author: Linda Pinson
Author: Christian A. Klöckner