Tapping the Podcast Market PDF Download

Author: Sam Choo
Publisher: Hope Publishing
ISBN:
Category : Computers
Languages : en
Pages : 53

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Book Description
Unmute Your Income Potential: The Freelancer's Guide to Cashing In on the Podcast Bonanza The podcast revolution is disrupting media and there's a lucrative opportunity waiting for you to claim your slice. Whether you're a writer, designer, voice artist, video editor, or marketing expert, this book reveals how to transform your skills into a successful freelance business serving the voracious needs of podcasters. With millions of shows launching and audiences hungering for cinematic-quality content, the demand for creative professionals to enhance productions has never been greater. From narrative scriptwriters and branding designers to audio virtuosos and audience growth mavens, you'll discover the specific services earning top income with podcasters across every niche. Capitalize on this booming industry by learning: - Highly-valued services podcasters desperately need to hire for - Crafting pitch-perfect proposals that land you juicy client deals - Pricing your offerings for profitability while delivering outstanding quality - Marketing tactics for reaching and converting podcasters consistently - Insider examples and case studies of real freelancer podcast success stories Whether you want a lucrative side-hustle or aim to make freelancing your full-time career, the podcast market represents a massive opportunity just waiting to be seized by passionate, talented experts like yourself. Start monetizing your abilities today by tapping into this movement.

Author: Mike Reilley
Publisher: Taylor & Francis
ISBN: 1003829759
Category : Language Arts & Disciplines
Languages : en
Pages : 291

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Book Description
Focusing on the "how" and "why" of digital reporting, this interactive textbook equips readers with all the skills they need to succeed in today’s multimedia reporting landscape. The Journalist’s Toolbox is an extension of the JournalistsToolbox.ai website, which provides links to tools, organized by beats and topics, as well as social channels, a newsletter, and more than 95 training videos relevant to journalists. This handbook offers a deep dive into these digital resources, explaining how they can be manipulated to build multimedia stories online and in broadcast. It covers all the basics of data journalism, fact-checking, using social media, editing and ethics, as well as video, photo, and audio production and storytelling. The book considers digital journalism from a global perspective, including examples and interviews with journalists from around the world. Packed full of hands-on exercises and insider tips, The Journalist’s Toolbox is an essential companion for students of online/digital journalism, multimedia storytelling and advanced reporting. This book will also make an ideal reference for practicing journalists looking to hone their craft. This book is supported by training videos, interactive charts and a pop-up glossary of key terms which are available as part of an interactive e-book+ or online for those using the print book.

Author: Daniel Rowles
Publisher: Kogan Page Publishers
ISBN: 0749486244
Category : Business & Economics
Languages : en
Pages : 265

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Book Description
Take advantage of the skyrocketing popularity of podcasts and learn how your business can use the unique opportunity to stand out and drive loyal engagement with target audiences, using this complete guide to podcast marketing - written by the hosts of the global top ten iTunes podcast, The Digital Marketing Podcast. Podcasting is a hugely persuasive, yet under-utilized channel accessed by an affluent and influential demographic. In a crowded and noisy digital environment, it gives organizations, brand builders and marketers the unique opportunity to stand out and drive engagement with target audiences, with accurate and measurable levels of allegiance that can only be dreamed of on other digital channels. This book is the complete guide to the podcast environment. It describes the importance of podcasting for businesses and explains why, uniquely, it has the highest level of consumer commitment than any other social media. Written by award-winning author Daniel Rowles, and his co-host of the global top ten iTunes podcast, The Digital Marketing Podcast, this book: -Explains how podcasting can drive business results -Advises on how to record, edit, and advertise your content -Provides a unique digital marketing toolkit -Is supported by case studies from influential organizations around the globe Quite simply, Podcasting Marketing Strategy is the definitive authority to making and publishing podcasts that deliver quantifiable results.

Author: Stephen Woessner
Publisher: AMACOM
ISBN: 0814438296
Category : Computers
Languages : en
Pages : 273

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Book Description
Did you know there's a much better tool for spreading influence and generating revenue--one with far less competition? Podcasting offers rich opportunities, especially if you get in early and do it right. Author and CEO Stephen Woessner wants to share with you the secrets he learned in podcasting while building a $2 million venture from scratch. Profitable Podcasting lays out the precise formula Woessner has learned from experience to be necessary for creating, launching, marketing, and monetizing podcasts in any industry. Packed with priceless production help, software recommendations, web and social strategies, schedules, checklists, and examples, this indispensable guide explains exactly how to: Choose the ideal format for the type of show you are producing Get the best guests Create intriguing interview questions Record and edit like a pro Maximize buzz for the launch Secure generous sponsorship Achieve top rankings fast Don’t let the tech side of this incredible marketing and sales outlet scare you away from the lucrative awards that await you once you conquer the short learning curve. With Profitable Podcasting navigating you through every step, you will reach the payoff quickly and painlessly.

Author: David Hooper
Publisher: Big Podcast
ISBN: 1608428885
Category : Computers
Languages : en
Pages : 326

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Book Description
Is it worth doing a podcast if nobody listens? You started your podcast because you want to: - Spread an important message - Share your passion - Make money But your podcast hasn’t quite taken off like you thought it would. What happened? This book is for podcasters who can’t quite figure out what they’re doing wrong (and are ready to do things right). You’ll learn: - Why your “natural personality” may be repelling to people and how to make it attract listeners to your podcast like a magnet (See p198) - What to do when a company tries to “lowball” you on advertising fees (do nothing, except send them the email on p424) - It’s easy to screw up an interview. To be sure you don’t run into any problems, use my “guest contract” on p311. - A six-word “trick” (learned from a 20-year radio veteran) that will instantly make you a better host (it’s on p210) - 9 reasons to kill an interview before it happens – ignore these “red flags” and you’ll be sorry (p299) - What Victoria’s Secret models know about podcasting (even though you never hear them talk) – this lesson starts on p208! - Nervous on the mic? You have lots of company – 75% of podcasters to be exact. I give you a 5-step way to cure your “stage fright” on p229. - If you’re scared of getting bad reviews, don’t worry – I have three simple ways to handle critics on p236 (two of which can turn critics into fans) - Why copying top podcasters may be killing your podcast (I share the story on p116) and how to develop a podcasting style that works for you (and will attract more listeners) - My 3-step “episode teaser” formula – it’s boring, but it works (get it on p110) - Thinking of doing a “daily” podcast? You must read p103 before you start. - Want to impress a guest? See the chapter starting on p321 for my 3-step followup “ritual” that will make being on your podcast unforgettable (and encourage guests to promote your episodes) And that’s just the start … This book contains my complete system on how to attract listeners, deliver your message effectively, and build a big podcast. You can't build a big podcast on "hope." But you can build a big podcast. And if you’re ready to do just that, read this book.

Author: Donna Eden
Publisher: Sounds True
ISBN: 1683649974
Category : Psychology
Languages : en
Pages : 490

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Book Description
“A lucid guide to energy psychology that demonstrates techniques and procedures that can bring about remarkably rapid changes in the way people feel and move through the world.” —Bessel van der Kolk, MD, #1 New York Times nonfiction bestselling author of The Body Keeps the Score What if the answer to what’s holding you back was at your very fingertips? That’s exactly the solution presented in Tapping. We all face a range of issues in common areas of life, from worry, depression, and trauma to self-defeating habits, addictions, and relationships. Thankfully, Tapping is an accessible and authoritative new work that offers a vibrant response to the psychological and spiritual trials presented by a world in unprecedented distress. Renowned clinical psychologist Dr. David Feinstein, along with the world’s most sought-after expert on energy medicine, Donna Eden, promise: “Whether the emotional issue at hand is caused by stress or anxiety, physical ailments, aging, the pressures of parenting, work, or staying centered and grounded in this world, we offer a framework and a set of tools to help you show up at your best.” Tapping energy points on the skin while bringing problems and goals to mind changes the brain in ways that help to overcome those challenges and support those aspirations. This stimulating practice places an astonishingly effective tool into your hands, quite literally. Emerging from time-honored healing traditions, the procedure signals your nervous system to reduce fear, anger, stress, and grief while activating brain regions involved with problem-solving and managing emotions—to help you find inner balance and take charge of the internal models that govern your life. As cultural historian Dr. Jean Houston declares in her foreword, this “is a stunning call to action at a time of desperate personal and collective need.” Created for everyday and professional readers alike, here is an unprecedented resource for self-care and personal growth. Through their extensive research and field-tested refinements on this method, Eden and Feinstein combine the scientifically validated effectiveness of tapping with the best practices of psychotherapy, helping you move forward to a healthier and happier life.

Author: Jeff Perkins
Publisher: How2Conquer
ISBN: 1945783168
Category : Business & Economics
Languages : en
Pages : 212

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Book Description
If you’ve ever felt like you suck at marketing, you’re not alone. Survive and thrive in today’s digital world. Let’s face it, marketing today is really, really hard. From the explosion of digital advertising options to the thousands of martech tools out there on the market, it’s virtually impossible to stay on top of it all. Even more challenging is the deluge of analytics available, leaving marketers swimming in data but thirsting for knowledge. But you don’t have to feel like you suck at marketing. Join award-winning marketing leader Jeff Perkins as he examines how to avoid the pitfalls and survive in today’s ever-changing marketing landscape. Focusing on essential skills for modern marketers, How Not to Suck at Marketing prepares you to: - Create a focused marketing program that drives results - Collaborate effectively with the key stakeholders - Assemble a high-performing marketing team - Define and nurture your company (and personal) brand - Build a focused career and find the right job for you Digital tools allow us to track immediate results, but marketing has always been about the long game. Tackle your marketing strategy and build a focused career with this practical guide.

Author: Jeff Brown
Publisher: Baker Books
ISBN: 1493430254
Category : Business & Economics
Languages : en
Pages : 240

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Book Description
It's the common habit shared by many successful people throughout history. It's responsible for unlocking limitless creativity and influence. It's known to reduce stress, improve decision-making skills, and make you a better leader. What is it? Reading. And it's the single best thing you can do to improve yourself professionally. Reading more and better books creates opportunities for you to learn new skills, rise above your competition, and build a successful career. In Read to Lead you'll learn - why you need to read like your career depends on it - the five science-backed reasons reading will help you build your career - how to absorb a book into your bloodstream - a technique that can double (or triple!) your reading speed - tips on creating a lifetime reading habit - and more If you want to lead a more satisfied life, have more intelligent conversations, and broaden your mind, you need to read to lead!

Author: Eric Nuzum
Publisher: Workman Publishing Company
ISBN: 1523504552
Category : Business & Economics
Languages : en
Pages : 273

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Book Description
“An interestingly idiosyncratic and personal vision of how to make podcasts.”—Ira Glass Veteran podcast creator and strategist Eric Nuzum distills a career’s worth of wisdom, advice, practical information, and big-picture thinking to help podcasters “make noise”—to stand out in this fastest of fastest-growing media universes. Nuzum identifies core principles, including what he considers the key to successful audio storytelling: learning to think the way your audience listens. He delivers essential how-tos, from conducting an effective interview to marketing your podcast, developing your audience, and managing a creative team. He also taps into his deep network to offer advice from audio stars like Ira Glass, Terry Gross, and Anna Sale. The book’s insights and guidance will help readers successfully express themselves as effective audio storytellers, whether for business or pleasure, or a mixture of both.

Author: Scott Messenger
Publisher: TouchWood Editions
ISBN: 1771513217
Category : Cooking
Languages : en
Pages : 313

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Book Description
"If you love craft beer, you’ll love this book." —The Tomato The story behind Alberta's craft beer boom. An insider’s look that brings together tasting notes, social history, politics, and science. When Alberta eliminated its laws around mandatory minimum brewing capacity in 2013, the industry suddenly opened to the possibility of small-batch craft breweries. From roughly a dozen in operation before deregulation, there are now more than a hundred today, with new ones bubbling up each month. It’s an inspiring story, one that writer Scott Messenger tells in impressive scope. At a time when Alberta was still recovering from the plunge in oil prices in 2008, deregulation represented a path to economic diversification. Messenger takes readers on the road with him to investigate artifacts left behind by Alberta brewers dating to the late-1800s, to farms responsible for the province’s unrivalled malt, and into the brewhouses and backstories of some of Canada’s best new beer makers. It’s an insider’s look at history in the making. With humour, straight-talking tasting notes, and a willingness to challenge stereotypes, Messenger introduces us to key players in the industry. We meet Graham Sherman of Tool Shed Brewing, who helped spearhead the change in legislation; Greg Zeschuk, whose Belgian-inspired brewery is poised to put Alberta beer on the global map; the sisters behind Northern Girls Hopyard, Alberta’s first hop farm; and many more. Messenger winds up his narrative with a good, old-fashioned pub crawl, a fitting finale for the story of an industry that is, at its heart, about having fun with friends. Bringing together social history, politics, and science, Tapping the West is engaging and balanced—not unlike the perfect you-know-what.