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Author: Anindya Ghose Publisher: MIT Press ISBN: 0262340410 Category : Business & Economics Languages : en Pages : 242
Book Description
How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers. Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers. Drawing on his extensive research in the United States, Europe, and Asia, and on a variety of real-world examples from companies including Alibaba, China Mobile, Coke, Facebook, SK Telecom, Telefónica, and Travelocity, Ghose describes some intriguingly contradictory consumer behavior: people seek spontaneity, but they are predictable; they find advertising annoying, but they fear missing out; they value their privacy, but they increasingly use personal data as currency. When mobile advertising is done well, Ghose argues, the smartphone plays the role of a personal concierge—a butler, not a stalker. Ghose identifies nine forces that shape consumer behavior, including time, crowdedness, trajectory, and weather, and he examines these how these forces operate, separately and in combination. With Tap, he highlights the true influence mobile wields over shoppers, the behavioral and economic motivations behind that influence, and the lucrative opportunities it represents. In a world of artificial intelligence, augmented and virtual reality, wearable technologies, smart homes, and the Internet of Things, the future of the mobile economy seems limitless.
Author: Anindya Ghose Publisher: MIT Press ISBN: 0262340410 Category : Business & Economics Languages : en Pages : 242
Book Description
How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers. Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers. Drawing on his extensive research in the United States, Europe, and Asia, and on a variety of real-world examples from companies including Alibaba, China Mobile, Coke, Facebook, SK Telecom, Telefónica, and Travelocity, Ghose describes some intriguingly contradictory consumer behavior: people seek spontaneity, but they are predictable; they find advertising annoying, but they fear missing out; they value their privacy, but they increasingly use personal data as currency. When mobile advertising is done well, Ghose argues, the smartphone plays the role of a personal concierge—a butler, not a stalker. Ghose identifies nine forces that shape consumer behavior, including time, crowdedness, trajectory, and weather, and he examines these how these forces operate, separately and in combination. With Tap, he highlights the true influence mobile wields over shoppers, the behavioral and economic motivations behind that influence, and the lucrative opportunities it represents. In a world of artificial intelligence, augmented and virtual reality, wearable technologies, smart homes, and the Internet of Things, the future of the mobile economy seems limitless.
Author: Carlyle S. Harris Publisher: Zondervan ISBN: 0310359120 Category : Biography & Autobiography Languages : en Pages : 264
Book Description
Discover never-before-told details of POW underground operations during the Vietnam War told through one airman's inspiring story of true love, honor, and courage. Air Force pilot Captain Carlyle "Smitty" Harris was shot down over Vietnam on April 4, 1965 and taken to the infamous Hoa Lo prison--nicknamed the "Hanoi Hilton." For the next eight years, Smitty and hundreds of other American POWs--including John McCain and George "Bud" Day--suffered torture, solitary confinement, and unimaginable abuse. It was there that Smitty covertly taught many other POWs the Tap Code--an old, long-unused method of communication from World War II. Using the code, they could softly tap messages of encouragement to lonely neighbors and pass along resistance policies from their leaders. The code quickly became a lifeline during their internment. It helped the prisoners boost morale, stay unified, communicate the chain of command, and prevail over a brutal enemy. Meanwhile, back home in the United States, Harris's wife, Louise, raised their three children alone, unsure of her husband's fate for seven long years. One of the first POW wives of the Vietnam War, she became a role model for other military wives by advocating for herself and her children in her husband's absence. Told through both Smitty's and Louise's voices, Tap Code shares the riveting true story of: Ingenuity under pressure Strength and dignity in the face of a frightening enemy The hope, faith, and resolve necessary to endure even the darkest circumstances Praise for Tap Code: "Tap Code is an incredible story about two American heroes. Col. "Smitty" Harris and his wife, Louise, epitomize the definition of commitment--to God, to country, and to family. This tale of extreme perseverance will restore your faith in the human spirit." --Brigadier General John Nichols, USAF "The incomprehensibly long ordeal of the Harris family is agonizing. Their love, faith, loyalty, and courage epitomize all that is good about America." --Lt. Col. Orson Swindle, USMC (ret.), POW, Hanoi, 11/11/1966 to 3/4/1973
Author: Laurel Parnell, Ph.D. Publisher: Sounds True ISBN: 1591798787 Category : Body, Mind & Spirit Languages : en Pages : 157
Book Description
Never has it been so effortless to activate your inner power and resilience than with the remarkable technique known as "resource tapping." Tapping In makes available for the first time a self-guided program for learning this revolutionary EMDR-related method. With step-by-step instruction in bilateral stimulation (a core component of EMDR, or Eye Movement Desensitization and Reprocessing), Tapping In teaches you a clinically recognized system for tapping both sides of the body to overcome trauma, boost confidence, calm the body on a deep, physiological level, and to respond better to stress. Join world-renowned EMDR expert Dr. Laurel Parnell as she shares a series of easy-to-learn exercises to access your "latent positive resources"—your neurological foundation for internal resilience and stability.
Author: Sophie Merle Publisher: Simon and Schuster ISBN: 1620556022 Category : Health & Fitness Languages : en Pages : 110
Book Description
A step-by-step guide to the simple acupressure self-care technique of tapping for acute and chronic emotional, psychological, and physical ailments • Effective for emotional conditions such as panic attacks, anxiety, depression, PTSD, grief, anger, jealousy, and phobias, such as stage fright or fear of flying, providing immediate results in many cases • Shows how this method can treat chronic pain, nausea, and headaches; alleviate insomnia and nightmares; encourage the release of painful memories; boost self-confidence; support weight loss; and improve concentration • Offers the full tapping protocol as well as a shortened version for acute situations • Illustrates easily accessible points to tap and in what order Tapping, or Emotional Freedom Technique (EFT), is a simple form of acupressure that treats the energetic roots of emotional and physical suffering. By tapping on specific meridian points you can quickly and easily dissolve blockages in the body’s energy system, caused by past traumas and suppressed emotions such as grief and anger, and restore the natural flow of energy in your body, the key to optimal health and overall well-being. In this step-by-step guide to EFT, Sophie Merle details the practice of tapping, illustrating the easily accessible points on the face, hands, and torso to tap and in what order. Explaining how to open your energetic system to EFT treatment for fast and long-lasting results, she reveals how the energy psychology practice of tapping can be applied to any area of your life but is particularly effective for emotional and psychological conditions, including panic attacks, anxiety, depression, PTSD, grief, anger, jealousy, and phobias, such as stage fright or fear of flying, providing immediate results in many cases. She also shows how this method can treat chronic pain, nausea, and headaches; alleviate insomnia and nightmares; assist physical healing from illness; encourage the release of painful memories; boost self-confidence; support weight loss; and improve concentration. The author explains how tapping can be done anywhere, offering both the full tapping protocol, which only takes a few minutes, and a short-form version, which takes less than a minute, for acute issues. Including remarkable success stories of EFT in practice, this comprehensive guide to tapping shows how the solution to many of life’s problems is at your fingertips.
Author: Peta Stapleton Publisher: McFarland ISBN: 1476650594 Category : Self-Help Languages : en Pages : 159
Book Description
Emotional Freedom Techniques (EFT, or "tapping") is a rapidly growing practice that involves tapping two fingers along specific acupuncture points in order to improve memory and sleep and to relieve stress, anxiety, and pain. While memory loss is a natural part of the aging process, many experience memory issues for reasons other than aging. Stress, anxiety and depression can cause forgetfulness, confusion, difficulty concentrating and other issues that disrupt daily activities, and research suggests that we can ease memory impairments caused by stress with effective coping mechanisms like tapping. Offering real client stories and outcomes from research, this is a comprehensive guide to EFT tapping. Focused on improving memory, it offers practical applications for tapping that can alleviate everyday forgetfulness (like difficulty recalling peoples' names), supercharge learning processes in people of all ages, and treat dementia.
Author: Nick Ortner Publisher: Hay House, Inc ISBN: 1401939449 Category : Self-Help Languages : en Pages : 258
Book Description
In the New York Times best-selling book The Tapping Solution, Nick Ortner, founder of the Tapping World Summit and best-selling filmmaker of The Tapping Solution, is at the forefront of a new healing movement. In this book, he gives readers everything they need to successfully start using the powerful practice of tapping—or Emotional Freedom Techniques (EFT).Tapping is one of the fastest and easiest ways to address both the emotional and physical problems that tend to hamper our lives. Using the energy meridians of the body, practitioners tap on specific points while focusing on particular negative emotions or physical sensations. The tapping helps calm the nervous system to restore the balance of energy in the body, and in turn rewire the brain to respond in healthy ways. This kind of conditioning can help rid practitioners of everything from chronic pain to phobias to addictions. Because of tapping’s proven success in healing such a variety of problems, Ortner recommends to try it on any challenging issue. In The Tapping Solution, Ortner describes not only the history and science of tapping but also the practical applications. In a friendly voice, he lays out easy-to-use practices, diagrams, and worksheets that will teach readers, step-by-step, how to tap on a variety of issues. With chapters covering everything from the alleviation of pain to the encouragement of weight loss to fostering better relationships, Ortner opens readers’ eyes to just how powerful this practice can be. Throughout the book, readers will see real-life stories of healing ranging from easing the pain of fibromyalgia to overcoming a fear of flying.The simple strategies Ortner outlines will help readers release their fears and clear the limiting beliefs that hold them back from creating the life they want.
Author: Nandi Comer Publisher: TriQuarterly Books ISBN: 9780810142091 Category : Poetry Languages : en Pages : 96
Book Description
Lucha libre is the backdrop to Nandi Comer's poetry collection, which strips the masks we wear to examine violence, trauma and identity.
Author: Frank McKinney Publisher: Health Communications Incorporated ISBN: 9780757313844 Category : Self-Help Languages : en Pages : 0
Book Description
Discover a profound spiritual practice leading to success in the business of life. The Tap is about accepting the inherent responsibility and gaining the confidence in your ability to handle more, whether it's more wealth, health, happiness, or relationships. This book is for those who don't feel they're succeeding at the level they desire in the business we're all in: the business of life. Whether you're seeking greater financial rewards or some other kind of uplift, this book reveals there's one solution: Learning to feel The Tap and then acting on it. It primes you to start thinking that the rewards of success aren't meant for you alone, regardless of whether those rewards are already in hand or coming soon. But the rewards will come with astonishing speed and size to those who act on the greater responsibility that comes with greater blessings. Inspired by the biblical passage, 'from those to whom much is entrusted, much will be expected,' The Tap promises readers that as they attune themselves to this enduring truth, they'll feel God's tap and experience breakthroughs beyond comprehension. In The Tap, renowned real-estate "rock czar" Frank McKinney reveals the most important spiritual principle and practice of his astronomical success. He reveals how God has tapped him (and taps everyone) many times in life, answering prayers and presenting life-changing opportunities. Why, then, haven't you always recognized your own "Tap Moments"? The author explains this common oversight and leads you to find how you, too, have been blessed with the special ability to succeed at some level, yet the rewards of your success aren't meant for you alone. The author isn't a preacher or man of the cloth; he's a businessman who's discovered that faithful stewardship is a prerequisite to receiving greater resources. This inspiring yet practical guide is for those who want to succeed at a higher level with the business we're all in: the business of life. In The Tap, McKinney shows how you, too, can enrich your life beyond what you might ever have imagined for yourself--if you learn how to listen and respond to The Tap. The Tap: Feel it, follow it, and find your highest calling. Sensitize yourself to God's call and be prepared for the times when you're most likely to experience Tap Moments. Have confidence to handle the rapid rate of ascent that usually accompanies The Tap. Realize why you can't really understand or apply such popular ideas as the law of attraction and 'the secret' until you've been tapped. Combine compassionate capitalism and spiritual stewardship for progressive business models and practices.
Author: Anindya Ghose
Author: Anindya Ghose
Author: Carlyle S. Harris
Author: Laurel Parnell, Ph.D.
Author: United States. Congress. Senate. District of Columbia
Author: Sophie Merle
Author: Peta Stapleton
Author: Nick Ortner
Author: Nandi Comer
Author: 
Author: Frank McKinney