Author: Advertising Research FoundationPublisher:
ISBN:
Category : Memory
Languages : en
Pages : 32
Book Description
Tachistoscope Tests and Recall and Recognition Techniques in the Study of Memory
Author: Advertising Research FoundationPublisher:
ISBN:
Category : Memory
Languages : en
Pages : 32
Book Description
Drug Intelligence & Clinical Pharmacy
Author: Consumer Behavior
Author: James F. EngelPublisher:
ISBN: 9780030692109
Category :
Languages : en
Pages : 672
Book Description
National Union Catalog
Author: Media/scope
Author: Consumer Choice Behavior: a Cognitive Theory
Author: Flemming HansenPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 568
Book Description
Sources of Published Advertising Research
Author: Advertising Research FoundationPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 76
Book Description
Intentional Forgetting
Author: Jonathan M. GoldingPublisher: Psychology Press
ISBN: 1134800738
Category : Psychology
Languages : en
Pages : 567
Book Description
Research on intentional forgetting has been conducted in various forms and under various names for at least 30 years, but until now no effort has been made to present these different perspectives in one place. Comprising both review chapters and new empirical studies, this book brings together the many research paradigms investigating intentional forgetting, thereby highlighting the commonalities that link these seemingly disparate areas of research. It serves as a "case study" of one phenomenon in memory--the intention to forget or to modify memory. Why is research on intentional forgetting important? It helps to increase the understanding of how memory functions, especially with regard to its updating. In William James' "booming, buzzing confusion," we frequently are unable to adequately process all of the information that we experience; on-line forgetting of some information is necessary. Moreover, we must often replace existing information with new information, as when someone we know relocates and acquires a new address and telephone number. Investigating this updating ability has been the main thrust of research on intentional forgetting, specifically those studies on the directed forgetting phenomenon. Cognitive experiments on directed forgetting have shown that we are able to deal more effectively with large amounts of information by following instructions to treat some of the information as "to be forgotten." In this way, interference is reduced and we are able to devote all of our resources to the remaining to-be-remembered information. The mechanisms that lead to this reduction continue to promote new experiments, but over a quarter century of research maintains that the directed forgetting effect is robust.
Consumer Behavior: Theory and Practice
Author: Charles Glenn WaltersPublisher: McGraw-Hill/Irwin
ISBN:
Category : Business & Economics
Languages : en
Pages : 616
Book Description
Logical Investigative Methods
Author: Robert J. GirodPublisher: CRC Press
ISBN: 1482243148
Category : Computers
Languages : en
Pages : 274
Book Description
This book describes how to use logic, reasoning, critical thinking, and the scientific method to conduct and improve criminal and civil investigations. The author discusses how investigators and attorneys can avoid assumptions and false premises and instead make valid deductions, inductions, and inferences. He explains how tools such as interview and interrogation can be used to detect deception and profile unknown individuals and suspects. The book is aimed at improving not only the conduct of investigations, but also the logical use of cognitive, analytical, documentation, and presentation tools to win cases.