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Author: John Kearon Publisher: ISBN: 9780995594012 Category : Advertising Languages : en Pages : 254
Book Description
"Human beings make decisions in two ways. One is slow, deliberate and calculating. The other is fast, instinctive and emotional. And the fast one is in the driving seat. Psychologists call it System 1. This book shows how businesses can achieve profitable growth by devising their marketing for System 1 decision-making. It reveals how designing for System 1 can unlock success across innovation, advertising, brand building and shopper marketing. It brings together years of work on how people buy, and how to get them buying you."--
Author: John Kearon Publisher: ISBN: 9780995594012 Category : Advertising Languages : en Pages : 254
Book Description
"Human beings make decisions in two ways. One is slow, deliberate and calculating. The other is fast, instinctive and emotional. And the fast one is in the driving seat. Psychologists call it System 1. This book shows how businesses can achieve profitable growth by devising their marketing for System 1 decision-making. It reveals how designing for System 1 can unlock success across innovation, advertising, brand building and shopper marketing. It brings together years of work on how people buy, and how to get them buying you."--
Author: Dr Andreas Raharso Publisher: Marshall Cavendish International Asia Pte Ltd ISBN: 9815009761 Category : Business & Economics Languages : en Pages : 140
Book Description
Next Practice now trumps Best Practice. The Holy Grail that mammoth Fortune 500 companies, nimble start-ups and driven individuals eagerly seek in their quest for success. With norms hyper disrupted in the post-Covid economy and innovation waves getting shorter and quicker, the race to be first in innovation is now nail-bitingly intense. Design thinking, Blue Ocean, Working Backwards – there are innovation frameworks to fit every need and context.Yet it remains elusive. What if humans were simply not made to innovate? That our brains were designed to be efficient, not innovative, to ensure we survived as a species. In this surprisingly myth-busting book, Andreas Raharso debunks the assumption that human beings can continue thinking bigger and creating better as long as we have the right tools. Using research spanning from Nobel Laureate Herbert Simon’s findings, the latest in MIT cognitive science labs and Nobel Prize winner Daniel Kahneman’s groundbreaking work on System 1 and System 2 of the human brain, he proves that we can innovate only if we are able to escape from System 1. In a clear step-by-step way, Dr. Raharso shows us how to unlock ourselves from System 1, and swiftly trail blaze with an avant-garde course of action to be the first, and the best, next big thing.
Author: Daniel Kahneman Publisher: Farrar, Straus and Giroux ISBN: 1429969350 Category : Psychology Languages : en Pages : 511
Book Description
Major New York Times bestseller Winner of the National Academy of Sciences Best Book Award in 2012 Selected by the New York Times Book Review as one of the ten best books of 2011 A Globe and Mail Best Books of the Year 2011 Title One of The Economist's 2011 Books of the Year One of The Wall Street Journal's Best Nonfiction Books of the Year 2011 2013 Presidential Medal of Freedom Recipient Kahneman's work with Amos Tversky is the subject of Michael Lewis's The Undoing Project: A Friendship That Changed Our Minds In his mega bestseller, Thinking, Fast and Slow, Daniel Kahneman, the renowned psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation—each of these can be understood only by knowing how the two systems shape our judgments and decisions. Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives—and how we can use different techniques to guard against the mental glitches that often get us into trouble. Winner of the National Academy of Sciences Best Book Award and the Los Angeles Times Book Prize and selected by The New York Times Book Review as one of the ten best books of 2011, Thinking, Fast and Slow is destined to be a classic.
Author: Therese Encrenaz Publisher: John Wiley & Sons ISBN: 111988165X Category : Science Languages : en Pages : 354
Book Description
This book presents a global and synthetic vision of planetology – the study of objects in the Solar System. In the past several decades, planetology has undergone a real revolution, marked in particular by the discovery of the Kuiper belt beyond Neptune, the discovery of extrasolar planets, and also by the space exploration of ever more distant objects. Today, it is at the crossroads of many disciplines: astronomy, geophysics, geochemistry and biology. The Solar System 1 deals with the Solar System as a whole, offering a general presentation of the objects that compose it and its place in the galaxy. It also deals with planetary systems, exoplanets and the interaction of Solar System objects with interplanetary medium. Finally, it analyzes the telluric and giant planets.
Author: Bhawna Goel Publisher: Learning Fountain ISBN: Category : Education Languages : en Pages : 263
Book Description
This comprehensive workbook is designed to help students in grade 4 develop their skills in working with the number system. With a focus on building a strong understanding of number concepts, operations, and relationships, this workbook provides a range of exercises to reinforce key number skills. The workbook is organized into sub-topics, each covering a different aspect of number system math, from place value in different number systems, standard and expanded form representations, and Roman numbers. Key features of the workbook include: * 128 worksheets * A variety of practice problems, including both mental math exercises and written problems, to reinforce key number skills and concepts * Introduction to Indian and international number system, * Standard and expanded form of large numbers, place value and face value operations, * Roman number and corresponding math operations. * Gradually increasing complexity of problems to provide opportunities for students to start from beginner and reach advanced levels deepening their understanding of the number system * Answer keys for all problems, allowing students to check their work and learn from their mistakes. Overall, this workbook is an essential resource for any grade 4 student looking to improve their number system skills and build a strong foundation in math. By mastering the concepts and skills covered in this workbook, students will be well-prepared for more advanced math topics in the years ahead, such as algebra, geometry, and trigonometry.
Author: BHAWNA GOEL Publisher: Learning Fountain ISBN: Category : Education Languages : en Pages : 263
Book Description
This workbook is designed to help students in grade 5 develop their skills in working with the number system. With a focus on building a strong understanding of number concepts, operations, and relationships, this workbook provides a range of exercises to reinforce key number skills. The workbook is organized into sub-topics, each covering a different aspect of number system math, from place value in different number systems, standard and expanded form representations, and Roman numbers. Key features of the workbook include: * A variety of practice problems, including both mental math exercises and written problems, to reinforce key number skills and concepts * Gradually increasing complexity of problems to provide opportunities for students to start from beginner and reach advanced levels deepening their understanding of the number system * Topics covered include Indian and international number system, standard and expanded form of large numbers, place value and face value operations, Roman number and corresponding math operations. * 128 worksheets * Answer keys for all problems, allowing students to check their work and learn from their mistakes. Overall, this workbook is an essential resource for any grade 5 student looking to improve their number system skills and build a strong foundation in math. By mastering the concepts and skills covered in this workbook, students will be well-prepared for more advanced math topics in the years ahead, such as algebra, geometry, and trigonometry.
Author: Sven-Olof Olsson Publisher: BoD - Books on Demand ISBN: 9176992209 Category : Languages : en Pages : 246
Book Description
Much of our everyday environment affects us subconsciously and recent research showing how the brain processes information. The difference between the large amount of sensory input that the brain receives and what little our minds perceive is huge. This book deals with various aspects of “The Unconscious Zone ”, which gives an unconscious influence of experiences and non-conscious decision that is often called intuition. In the movie "in the mind of John Malkovich" pressed the main character on the elevator button 7 1/2 and ended up in a completely different world, where he through a hidden door could see into and check John Malkovich's brain. Recent research has shown that magnetic resonance (fMRI) can map the brain's internal functions and create a library that can be interpreted and the person's thoughts can be followed. Using Transcranial Magnetic stimulation (TMS), one with a magnetic field can control the behavior of the different centers of the brain and also get a hand to perform movements or blocking mental functions. A companion piece to this is a journey into the "The Unconscious Zone" as the book conveys.
Author: Inna K. Shingareva Publisher: Springer Science & Business Media ISBN: 3211994327 Category : Computers Languages : en Pages : 500
Book Description
In the history of mathematics there are many situations in which cal- lations were performed incorrectly for important practical applications. Let us look at some examples, the history of computing the number ? began in Egypt and Babylon about 2000 years BC, since then many mathematicians have calculated ? (e. g. , Archimedes, Ptolemy, Vi` ete, etc. ). The ?rst formula for computing decimal digits of ? was disc- ered by J. Machin (in 1706), who was the ?rst to correctly compute 100 digits of ?. Then many people used his method, e. g. , W. Shanks calculated ? with 707 digits (within 15 years), although due to mistakes only the ?rst 527 were correct. For the next examples, we can mention the history of computing the ?ne-structure constant ? (that was ?rst discovered by A. Sommerfeld), and the mathematical tables, exact - lutions, and formulas, published in many mathematical textbooks, were not veri?ed rigorously [25]. These errors could have a large e?ect on results obtained by engineers. But sometimes, the solution of such problems required such techn- ogy that was not available at that time. In modern mathematics there exist computers that can perform various mathematical operations for which humans are incapable. Therefore the computers can be used to verify the results obtained by humans, to discovery new results, to - provetheresultsthatahumancanobtainwithoutanytechnology. With respectto our example of computing?, we can mention that recently (in 2002) Y. Kanada, Y. Ushiro, H. Kuroda, and M.
Author: John Kearon
Author: John Kearon
Author: Dr Andreas Raharso
Author: Daniel Kahneman
Author: Therese Encrenaz
Author: Bhawna Goel
Author: BHAWNA GOEL
Author: J. P. Gooch
Author: Edward Klein
Author: Sven-Olof Olsson
Author: Inna K. Shingareva