Advances in Digital Marketing and eCommerce PDF Download

Author: Francisco J. Martínez-López
Publisher: Springer
ISBN: 9783030475949
Category : Business & Economics
Languages : en
Pages : 0

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Book Description
This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.

Author:
Publisher:
ISBN: 9781595937001
Category : Computer science
Languages : en
Pages : 468

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Book Description

Author: Heiner Stuckenschmidt
Publisher: Springer
ISBN: 3319277294
Category : Computers
Languages : en
Pages : 145

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Book Description
This book constitutes the revised proceedings of the 16th International Conference on Electronic Commerce and Web Technologies (EC-Web) held in Valencia, Spain, in September 2015. The 10 full papers included in this volume were carefully reviewed and selected from 28 submissions. The papers are organized in topical sections on recommender systems, multimedia recommendation, social and semantic web; and process management.

Author: Garry Lee
Publisher: CRC Press
ISBN: 1315762226
Category : Business & Economics
Languages : en
Pages : 261

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Book Description
The 2014 International Conference on E-Commerce, E-Business and E-Service (EEE 2014) was held on May 1-2, 2014, Hong Kong. This proceedings volume assembles papers from various professionals, leading researchers, engineers, scientists and students and presents innovative ideas and research results focused on the progress of E-Commerce, E-Business a

Author: Oded Shenkar
Publisher: SAGE
ISBN: 1412949068
Category : Business & Economics
Languages : en
Pages : 617

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Book Description
Written by two leading international business scholars, the Second Edition of International Business takes a truly global perspective that goes beyond the United States, presents the latest concepts, tools and events and adopts integrated and problem-solving approaches for all chapters. The book highlights the role of culture, politics and legal issues in international business and illustrates how they influence institutions, structures and processes that permeate all functions of business. This is the only international business textbook that offers dedicated discussion of small and mid-size international firms (where many students are likely to be employed) in addition to large multinational enterprises. It is also the only text to offer chapters on corruption, e-commerce, and international entrepreneurship. The book offers a highly integrated and action-focused approach to the field that helps the reader make explicit connections across concepts and functions, develops the skill to address various IB issues and problems, and most importantly, broadens understanding of the global business environment and its repercussions for executives. In addition to superior internal integration of the various issues discussed in the book (for example this may be the only IB text where the chapter on finance and accounting has specific references to culture and how it affects those functions), the book provides easy to understand links to functional business areas, thus enabling better integration within the BA or MBA business curriculum. This book is suitable for both undergraduate and graduate business students taking such courses as international business, international Management, Global Business, Global Business Strategy, Multinational Management, Foreign Direct Investment.

Author: Francisco J. Martínez-López
Publisher: Springer Nature
ISBN: 3030765202
Category : Business & Economics
Languages : en
Pages : 336

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Book Description
This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.

Author: Harlan E. Spotts
Publisher: Springer
ISBN: 3319117793
Category : Business & Economics
Languages : en
Pages : 340

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Book Description
​This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy. It include papers aimed to create awareness of the issues, trends, and advances associated with current global marketing challenges. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​

Author: Vilas Gaikar
Publisher: Springer Nature
ISBN: 9464632100
Category : Computers
Languages : en
Pages : 406

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Book Description
This is an open access book. E-commerce is a commercial activity centered on commodity exchange by means of information network technology. In the open network environment of the Internet, based on the client/server application method, buyers and sellers carry out various commercial activities online, realizing online shopping for consumers, online transactions between merchants and online electronic payment, as well as various business activities, trading activities, financial activities and related comprehensive service activities of a new business operation mode. It is the electronicization, networking and informatization of all aspects of traditional business activities. Internet technology is the prerequisite for e-commerce to be realized. The development and popularization of Internet technology has also played a positive role in promoting the development of e-commerce. Internet technology is a double-edged sword, with advantages and disadvantages, since it can promote the development of e-commerce, it may also affect its normal construction, such as the existence of theft of information, tampering with information, counterfeiting, malicious damage and other security risks, but also through the firewall technology, data encryption technology, authentication technology, digital signature technology and other technologies to regulate the transaction process. Therefore, the influence of the two is mutual, and only through continuous friction can we continuously promote the development of both sides in a benign direction. ECIT 2023 provides a platform in order to Create a forum for sharing, research and exchange at the international level, so that participants can be informed of the latest research directions, results and contents of applied Internet technologies on e-commerce, thus stimulating them to generate new research ideas. Promote the development of e-commerce by studying its problems. To open up new perspectives, broaden horizons and examine the issues under discussion by the participants. Each accepted article requires at least one author to attend the meeting and present it.

Author: Giuseppe Psaila
Publisher: Springer
ISBN: 3540857176
Category : Computers
Languages : en
Pages : 155

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Book Description
The International Conference on E-commerce and Web Technologies (EC-Web) is a mature and well-established forum for researchers working in the area of electronic commerce and web technologies. These are the proceedings of the ninth conference in the series, which, like previous EC-Web conferences, was co-located with DEXA, the International Conference on Database and Expert Systems Applications, which, this year, took place in Turin, Italy. One key feature of EC-Web is its two-fold nature: it brings together both papers proposing technological solutions for e-commerce and the World Wide Web, and papers concerning the management of e-commerce, such as web marketing, the impact of e-commerce on business processes and organizations, the analysis of case studies, as well as social aspects of e-commerce (to understand the impact of e-commerce solutions on day-to-day life and the new opportunities that these behaviors open). The technical program included 12 reviewed papers and two invited papers. Each paper was reviewed by five reviewers, in order to select only the best quality papers. The program included five sessions: “Security in E-Commerce” (with two papers), “Social Aspects of E-Commerce” (with two papers), “Business Process and EC Inf- structures” (with three papers), “Recommender Systems and E-Negotiations” (with four papers) and “Web Marketing and User Profiling” (with three papers). We found the program interesting and we hope participants and readers feel the same. Furthermore, we hope the attendees enjoyed the conference and Turin. June 2008 Giuseppe Psaila Roland R. Wagner

Author: Gerald Karush
Publisher: Routledge
ISBN: 1134342764
Category : Business & Economics
Languages : en
Pages : 216

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Book Description
International Business & Information Technology is a breakthrough text that analyses the relationship between international business operations and information technology.