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Author: Luca Marrucci Publisher: Taylor & Francis ISBN: 1000861910 Category : Business & Economics Languages : en Pages : 307
Book Description
This book provides a comprehensive, up-to-date overview of the different environmental strategies adopted in the football world to foster sustainability. The authors lay out useful insights, both for scholars and practitioners, to improve good governance in football organisations by empowering environmental organisational and operational actions. As well as examining practical methods of implementing green initiatives, the book discusses their added value from different perspectives including football fans, football managers and policymakers. By identifying the most important green actions for the dissemination of environmentally friendly behaviours at both individual and organisational levels, the book demonstrates how football organisations can use operational and organisational methods to develop an environmental sustainability strategy. The book contributes to developing the role of the football world by covering different facets of sustainability such as the circular economy, climate change, green marketing, fans engagement and more. It will be a valuable resource for scholars and students of environmental management, sustainable business and corporate social responsibility, as well as professionals working in the football industry.
Author: Luca Marrucci Publisher: Taylor & Francis ISBN: 1000861910 Category : Business & Economics Languages : en Pages : 307
Book Description
This book provides a comprehensive, up-to-date overview of the different environmental strategies adopted in the football world to foster sustainability. The authors lay out useful insights, both for scholars and practitioners, to improve good governance in football organisations by empowering environmental organisational and operational actions. As well as examining practical methods of implementing green initiatives, the book discusses their added value from different perspectives including football fans, football managers and policymakers. By identifying the most important green actions for the dissemination of environmentally friendly behaviours at both individual and organisational levels, the book demonstrates how football organisations can use operational and organisational methods to develop an environmental sustainability strategy. The book contributes to developing the role of the football world by covering different facets of sustainability such as the circular economy, climate change, green marketing, fans engagement and more. It will be a valuable resource for scholars and students of environmental management, sustainable business and corporate social responsibility, as well as professionals working in the football industry.
Author: Masengu, Reason Publisher: IGI Global ISBN: Category : Business & Economics Languages : en Pages : 696
Book Description
In the wake of increasing consumer and stakeholder concerns regarding environmental and social issues, and the vulnerabilities exposed by the COVID-19 pandemic, sustainable marketing has emerged as a critical aspect of modern business strategies. Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future provides a comprehensive and timely exploration of the key concepts, trends, and challenges in sustainable marketing within today's dynamic business environment. This book delivers an extensive overview of sustainable marketing, covering a diverse range of topics. It delves into the role of sustainable marketing in addressing environmental and social concerns, examines its impact on consumer behavior and brand loyalty, and showcases best practices for integrating sustainability into marketing strategies and tactics. Additionally, it explores the challenges and opportunities associated with implementing sustainable marketing across various industries, investigates the influence of digital technologies on sustainable marketing, and explores the future of sustainable marketing in the post-COVID-19 era. Targeting marketing professionals, business leaders, marketing students and educators, and individuals interested in advancing sustainable business practices, this book serves as an invaluable resource. It offers insights into the role of marketing in creating a more environmentally friendly future and equips readers with the latest strategies and best practices for promoting sustainability through marketing.
Author: Stavros Triantafyllidis Publisher: Routledge ISBN: 1000532828 Category : Sports & Recreation Languages : en Pages : 176
Book Description
Sport has the potential to be a powerful platform for positive change. This is the first textbook to introduce the fundamentals of sport and sustainable development, examining how sport can be made more sustainable in terms of its social and environmental impact, and how sport can achieve more comprehensive social and ecological objectives. Introducing key theory, and looking at how sustainability has been embedded in real-world organizations, projects, and developments, the book draws on a range of multidisciplinary perspectives including sport business and management, development studies, environmental studies, sociology, psychology, and political science. Every chapter includes international viewpoints from the voices of professionals who have been successful in achieving sustainable development goals (SDGs) in and through their work. As pressure grows on sport, business, and wider society to put sustainability and social and environmental responsibility at the center of their operations, the themes and topics examined in this book become ever more important. This is essential reading for any course on sport and sustainable development, and important background reading for any course in sport management, sport development, event studies, environment and society, business and the environment, or social responsibility.
Author: Ahmet Atalay Publisher: Springer Nature ISBN: 3031374010 Category : Political Science Languages : en Pages : 118
Book Description
This book explores the previously overlooked negative environmental impact of the sports industry, with a particular emphasis on the carbon footprint of sports facilities and organizations. The authors provide a comprehensive assessment of sustainable development goals, economic, social, and environmental sustainability concepts. They reveal the significant negative effects that the sports sector has on the environment and examine the policies implemented by stakeholders in the industry. The book also explores a case study of the legal policies implemented by the Lithuanian government to reduce the environmental impact of sports. The authors present practical suggestions for environmentally-friendly sports management, supported by examples presented with figures, pictures, and tables. This book fills a gap in the literature, offering suggestions and comments to enrich the practices of stakeholders in the sports industry. It provides an opportunity to make a positive difference for the environment while advancing the field of sports management.
Author: Sebastian Aparicio Publisher: MDPI ISBN: 3039437593 Category : Business & Economics Languages : en Pages : 304
Book Description
Entrepreneurship and intrapreneurship have become a vehicle that offers solutions for social, environmental, and economic problems. Even though the level of entrepreneurial activity and its diversity have been motivated through public policies, social support has also played an important role in encouraging people to think of entrepreneurship as a desirable career choice. This book brings together analyses of those elements required for entrepreneurial and intrapreneurial intention and action, which ultimately become important leverages of development. Chapters highlight the importance of rural, urban, university, organizational, and family environments for a bunch of intentions and behaviors such as green, sport, social, corporate, innovative, traditional, and gender entrepreneurship. This entrepreneurial diversity is translated into higher development through the empowerment of women, environmental consciousness, and efficient production. Policymakers, scholars, and practitioners can find different examples and cases useful for decision-making, learning, and practice in this book.
Author: Daniel Svensson Publisher: Taylor & Francis ISBN: 1000883647 Category : Sports & Recreation Languages : en Pages : 172
Book Description
This book examines the logic of ‘faster, higher, and stronger’ and the technoscientific revolution that has driven tremendous growth in the sports economy and in sport performance over the last 100 years. It asks whether this logic needs revisiting in the light of the climate crisis and sport’s environmental responsibilities. Drawing on multi-disciplinary work in sport history, sport pedagogy, sport philosophy, sport science, and environmental history, the book considers not only how sportification may have contributed to the growing environmental impact of sport but also whether it might be used as a tool of positive social change. It reflects on the ways that sport sets performance limits for other ethical reasons, such as doping controls, and asks whether sport could or should set limits for environmental reasons too. Sport, Performance and Sustainability touches on key themes in sport studies, including digitisation, activism, social media, empowerment, youth sport, and physical education. This is fascinating reading for anybody with an interest in sport, the environment, development, sociology, or culture. The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution 4.0 license.
Author: Samuel Idowu Publisher: Springer Nature ISBN: 303125984X Category : Business & Economics Languages : en Pages : 4043
Book Description
This encyclopedia is the most comprehensive and up-to-date source of reference for sustainability in business and management. It covers both traditional and emerging concepts and terms and is fully international in its scope. More than 700 contributions of internationally renowned experts provide a definitive access to the knowledge in the area of sustainable and responsible management. All actors in the field will find reliable and up to date definitions and explanations of the key terms and concepts of management in this reference work. The Encyclopedia of Sustainable Management represents all aspects of management and business conduct. It takes sustainability as a management concept that gives due credit to the complexity and diverging constraints in which businesses and corporations act today, and it emphasizes and focuses approaches that help ensure that today's management decisions and actions will be the basis for tomorrow's prosperity.
Author: Brian P. McCullough Publisher: Routledge ISBN: 1000528049 Category : Sports & Recreation Languages : en Pages : 446
Book Description
The Routledge Handbook of Sport and Sustainable Development is a comprehensive and powerful survey of the ways in which sport engages with its social, environmental, and ethical responsibilities. It considers how sport can use its unique profile and platform to influence the attitudes of sport fans and consumers to promote positive social and environmental action around the world and to contribute to sustainable development, perhaps the most important issue of our time. The book is structured around the 17 UN Sustainable Development Goals, with a section devoted to each goal that contains chapters reviewing key theory and current research, measurement and evaluation issues, and the application of current knowledge in real-world development situations. Drawing on research and expertise from management, sociology, development studies, psychology, and other disciplines, the book examines the role that sport must play in areas such as health and well-being, poverty, education, gender equality, decent work, responsible consumption, and climate action. Representing a keynote work on the wider social responsibilities of sport as both an industry and sociocultural activity, this is essential reading for any advanced student or researcher working in sport development, sport management, sport sociology, event studies, development studies, or environmental studies, and for any development practitioner or sport management professional looking to understand how to achieve positive social change in and through sport.
Author: Marty Weintraub Publisher: John Wiley & Sons ISBN: 1118151534 Category : Business & Economics Languages : en Pages : 288
Book Description
Expert Facebook advertising techniques you won't find anywhere else! Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Whether you want to leverage Facebook Ads to generate "Likes," promote events, sell products, market applications, deploy next-gen PR, ,this unique guide is the ultimate resource on Facebook's wildly successful pay-per-click advertising platform. Featuring clever workarounds, unprecedented tricks, and little-known tips for triumphant Facebook advertising, it’s a must-have on the online marketer’s bookshelf. Facebook advertising expert Marty Weintraub shares undocumented how-to advice on everything from targeting methods, advanced advertising techniques, writing compelling ads, launching a campaign, monitoring and optimizing campaigns, and tons more. Killer Facebook Ads serves up immediately actionable tips & tactics that span the gambit. Learn what Facebook ads are good for, how to set goals, and communicate clear objectives to your boss and stakeholders. Master highly focused demographic targeting on Facebook's social graph. Zero in on relevant customers now. Get extraordinary advice for using each available ad element—headline, body text, images, logos, etc.—for maximum effect How to launch a Facebook advertising campaign and crucial monitoring and optimizing techniques Essential metrics and reporting considerations Captivating case studies drawn from the author's extensive Facebook advertising experience, highlighting lessons from challenges and successes Tasty bonus: a robust targeting appendix jam-packed with amazing targeting combos Packed with hands-on tutorials and expert-level techniques and tactics for executing an effective advertising campaign, this one-of-a-kind book is sure to help you develop, implement, measure, and maintain successful Facebook ad campaigns.
Author: Luca Marrucci
Author: Luca Marrucci
Author: Masengu, Reason
Author: Stavros Triantafyllidis
Author: Ahmet Atalay
Author: Sebastian Aparicio
Author: Daniel Svensson
Author: Hans Kristian Hognestad
Author: Samuel Idowu
Author: Brian P. McCullough
Author: Marty Weintraub