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Author: Natalie Marie Dunbar Publisher: Rosenfeld Media ISBN: 1933820675 Category : Technology & Engineering Languages : en Pages : 321
Book Description
Content strategy is clearly critical to your organization, but where do you start, and how do you grow it into a true practice? Whether you're a lone content person tasked with creating a content strategy practice from scratch, or a leader struggling to scale one up, From Solo to Scaled is your blueprint for creating and managing a content strategy practice that is sustainable and successful. Who Should Read This Book? This book is for anyone who wants or needs to build a content strategy practice—for example, content writers, UX researchers and designers, Design Operations leaders and program managers, or any team that is focused on the user experience. Basically, it's for anyone who understands that content can make or break a digital experience. Takeaways Use this book to: Create a content strategy practice blueprint and make the business case for it to upper management in your organization. Show what success looks like and how to measure it. Learn how to create a sustainable practice and when to scale it—from solo to mid–sized to enterprise. Take an inventory of your existing tools to see if you need to repurpose or augment them as you prepare to scale your business. Learn how to present the content practice’s work to leadership in language that leaders understand. Use a handy checklist to audit and improve your own practice–building.
Author: Natalie Marie Dunbar Publisher: Rosenfeld Media ISBN: 1933820675 Category : Technology & Engineering Languages : en Pages : 321
Book Description
Content strategy is clearly critical to your organization, but where do you start, and how do you grow it into a true practice? Whether you're a lone content person tasked with creating a content strategy practice from scratch, or a leader struggling to scale one up, From Solo to Scaled is your blueprint for creating and managing a content strategy practice that is sustainable and successful. Who Should Read This Book? This book is for anyone who wants or needs to build a content strategy practice—for example, content writers, UX researchers and designers, Design Operations leaders and program managers, or any team that is focused on the user experience. Basically, it's for anyone who understands that content can make or break a digital experience. Takeaways Use this book to: Create a content strategy practice blueprint and make the business case for it to upper management in your organization. Show what success looks like and how to measure it. Learn how to create a sustainable practice and when to scale it—from solo to mid–sized to enterprise. Take an inventory of your existing tools to see if you need to repurpose or augment them as you prepare to scale your business. Learn how to present the content practice’s work to leadership in language that leaders understand. Use a handy checklist to audit and improve your own practice–building.
Author: Damilola S. Olawuyi Publisher: Cambridge University Press ISBN: 1108495370 Category : Business & Economics Languages : en Pages : 451
Book Description
Examines critical links between local content requirements and the application of sustainable development treaties in global energy markets.
Author: Emily White Publisher: 9giantstepsbooks ISBN: 9780999331620 Category : Languages : en Pages : 200
Book Description
Emily White has been at the forefront of the modern music industry throughout her career. In this book, she shares her wisdom for all musicians who want access to this information. White feels that the modern music industry is rarely, if ever, presented in order - from creation to execution or recording to release. For the first time, White has penned all of her best practices and advice for musicians looking to build a long-term career into a single book, while ensuring they aren't missing any funds owed to them along the way. As an entrepreneur, manager and consultant, White has navigated countless new platforms for musicians and presents the findings in a methodical and step by step manner. This book shows musicians how to build a career from day one, as well as how to get your career organized moving forward if it isn't your first rodeo. Early Praise for How to Build a Sustainable Music Career and Collect All Revenue Streams: "A must-read for anyone launching a career in music or the music industry." -Hypebot "Few people I know have the experience, savvy and aptitude that Emily White brings to the table, and to a book this necessary and important, especially as this new music ecosystem really starts to take flight. So to all the artists & entrepreneurs looking to be students of the game and makers of the money, not just the music - get the book, get your mind right, and go get your hustle on." -Amaechi Uzoigwe, Manager of Run The Jewels, Founder of FourM Arts & Science "A concise and current guide to getting your ducks in a row from the woman who is steadily helping me row my ducks." -JULIA NUNES, Musician & Songwriter "In today's world, you gotta build your own career from the ground up, Emily's book gives you an excellent road map to do that." -Donald S. Passman, Author of All You Need to Know About the Music Business "Emily White continues to show the music business that having a good foundation is fundamental to success. No short cuts!" -Kevin Lyman, Warped Tour Founder & USC Professor Emily White is an entrepreneur and Founder at Collective Entertainment and #iVoted. White's career spans the entertainment industry, always putting artists and talent first, while taking care of fans a very close second. Her name graced the cover of Billboard magazine while in her 20's, with White's work additionally covered by Forbes, Fast Company, Bloomberg, Rolling Stone, CNN, Fox Business, Vox, The Huffington Post, Pitchfork, Relix, The Fader, Pollstar, Stereogum, Alternative Press, ESPN and more. She is a regular speaker around the globe at events such as SXSW, Midem, BIGSOUND Australia, Canadian Music Week, PollstarLive!, NAMM, Music Biz, NARM, SanFran MusicTech, Between The Waves, and innumerous universities. White has served on the boards of Future of Music, Well-Dunn, CASH Music, SXSW, The David Lynch Foundation Live!, The Grammys' Education Committee, and Pandora's Artist Advisory Council. Her first book, Interning 101, was released in 2017 (9GiantStepsBooks) and is a course book at schools around the world. White is an Adjunct Professor at New York University's Clive Davis Institute of Recorded Music in Tisch School of The Arts.
Author: OECD Publisher: OECD Publishing ISBN: 9264174265 Category : Languages : en Pages : 191
Book Description
This book outlines a series of policy principles for SMM, examines how to set and use targets for SMM, and explores various policy instruments for SMM.
Author: J. Paulo Davim Publisher: Chandos Publishing ISBN: 0081003757 Category : Education Languages : en Pages : 146
Book Description
Support in higher education is an emerging area of great interest to professors, researchers and students in academic institutions. Sustainability in Higher Education provides discussions on the exchange of information between different aspects of sustainability in higher education. This book includes chapter contributions from authors who have provided case studies on various areas of education for sustainability. - Focus on sustainability - Present studies in aspects related with higher education - Explores a variety of educational aspects from an sustainable perspective
Author: Meghan Casey Publisher: New Riders ISBN: 0138059349 Category : Computers Languages : en Pages : 432
Book Description
In this essential guide, Meghan Casey outlines a step-by-step approach for successful content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like explaining clearly to your boss or client what's wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Having The Content Strategy Toolkit at your side is like hiring your own personal consulting firm. You get a complete array of instructions, tools, and templates for most challenges you'll face. In this practical and relevant guide, you'll learn how to: Identify problems with your content and persuade your bosses it's worth the time and resources to do it right Assemble a stellar team for your content project Prepare your organization for content transformation Make sense of your business environment and understand your audience Align stakeholders on business goals and user needs Set a compass for your content and decide how to measure success Create, maintain, and govern on-strategy content You'll learn how to treat content like the strategic asset that it is. "Quality content increases value. Poor-quality content destroys value. It's as simple as that. Meghan's book has specific, practical, and immediately actionable ideas that will help you increase the quality of your content."—Gerry McGovern, CEO, Customer Carewords "This second edition goes deep into three integral topics for content leaders—assembling cross-disciplinary teams, evaluating processes, and building a content playbook. If you're looking to build a new practice or retool an existing one, this book will help you succeed.—Natalie Marie Dunbar, Author, From Solo to Scaled: Building a Sustainable Content Strategy Practice
Author: Aneta Kuźniarska Publisher: Taylor & Francis ISBN: 1000986764 Category : Business & Economics Languages : en Pages : 288
Book Description
The role and meaning of sustainable development have been recognized in the scientific literature for decades. However, there has recently been a dynamic increase in interest in the subject, which results in numerous, in-depth scientific research and publications with an interdisciplinary dimension. This edited volume is a compendium of theoretical knowledge on sustainable development. The context analysed in the publication includes a multi-level and multi-aspect analysis starting from the historical and legal conditions, through elements of the macro level and the micro level, inside the organization. Organizing Sustainable Development offers a systematic and comprehensive theoretical analysis of sustainable development supplemented with practical examples, which will allow obtaining comprehensive knowledge about the meaning and its multi-context application in practice. It shows the latest state of knowledge on the topic and will be of interest to students at an advanced level, academics and reflective practitioners in the fields of sustainable development, management studies, organizational studies and corporate social responsibility. The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license. Funded by Uniwersytet Jagielloński.
Author: Jan-Peter Voß Publisher: Edward Elgar Publishing ISBN: 1847200265 Category : Business & Economics Languages : en Pages : 478
Book Description
This book deals with the issue of sustainable development in a novel and innovative way. It examines the governance implications of reflexive modernisation - the condition that societal development is endangered by its own side-effects. With conceptualising reflexive governance the book leads a way out of endless quarrels about the definition of sustainability and into a new mode of collective action.
Author: Rebekkah Smith Aldrich Publisher: American Library Association ISBN: 0838916953 Category : Language Arts & Disciplines Languages : en Pages : 166
Book Description
This book will show you how to harness sustainable thinking to move forward with confidence into the unknown.
Author: María J. de la Fuente Publisher: Routledge ISBN: 1000480178 Category : Education Languages : en Pages : 264
Book Description
This unique volume utilizes the UNESCO Education for Sustainable Development (ESD) framework to illustrate successful integration of sustainability education in post-secondary foreign language (FL) learning. Showcasing a variety of approaches to using content-based instruction (CBI) in college-level courses, this text valuably demonstrates how topics relating to environmental, social, and cultural dimensions of sustainability can be integrated in FL curricula. Chapters draw on case studies from colleges throughout the US and consider theoretical and practical concerns relating to models of sustainability-based teaching and learning. Chapters present examples of project-, problem-, and task-based approaches, as well as field work, debate, and reflective pedagogies to enhance students’ awareness and engagement with sustainable development issues as they acquire a foreign language. Insights and recommendations apply across languages and highlight the potential contribution of FL learning to promote sustainability literacy amongst learners. This text will benefit researchers, academics, and educators in higher education with an interest in Modern Foreign Languages, sustainability education, training, and leadership more broadly.
Author: Natalie Marie Dunbar
Author: Natalie Marie Dunbar
Author: Damilola S. Olawuyi
Author: Emily White
Author: OECD
Author: J. Paulo Davim
Author: Meghan Casey
Author: Aneta Kuźniarska
Author: Jan-Peter Voß
Author: Rebekkah Smith Aldrich
Author: María J. de la Fuente