Author: Publisher:
ISBN:
Category : Demography
Languages : en
Pages : 498
Book Description
Data Collections from the National Archive of Computerized Data on Aging
Author: Handbook of Consumer Psychology
Author: Curtis P. HaugtvedtPublisher: Psychology Press
ISBN: 1136676201
Category : Psychology
Languages : en
Pages : 1784
Book Description
This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
Statistical Reference Index
Author: Consumer Behaviour
Author: Michael SolomonPublisher: Pearson Higher Education AU
ISBN: 1442564997
Category : Business & Economics
Languages : en
Pages : 553
Book Description
Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being. The 3rd edition of Consumer Behaviour is presented in a contemporary framework based around the buying, having and being model and in an Australasian context. Students will be engaged and excited by the most current research, real-world examples, global coverage, managerial applications and ethical examples to cover all facets of consumer behaviour. With new coverage of Personality and incorporating real consumer data, Consumer Behaviour is fresh, relevant and up-to-date. It provides students with the best possible introduction to this fascinating discipline.
Data Archive Bulletin
Author: ESRC Data Archive Bulletin
Author: Youth & Tobacco
Author: Consumer Behavior
Author: Delbert I. HawkinsPublisher: McGraw-Hill/Irwin
ISBN: 9780072865493
Category : Consumer Behavior
Languages : en
Pages : 0
Book Description
Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
Use of Survey Data for Industry, Research and Economic Policy
Author: Karl Heinrich OppenlanderPublisher: Routledge
ISBN: 1351752014
Category : Social Science
Languages : en
Pages : 632
Book Description
This title was first published in 2000: This text offers a comprehensive collection of selected papers from the 24th Centre for International Research on Economic Tendency Surveys (CIRET) conference. Areas selected include leading indicators and turning points, classifications of business cycles, survey data and policy decisions, attitudes and behaviour of firms, and economic forecasting. The text aims to be of interest to all those concerned with the use of business and consumer surveys in a global context.
The Economics of Water Quality
Author: Naomi ZeitouniPublisher: Routledge
ISBN: 135189093X
Category : Nature
Languages : en
Pages : 621
Book Description
This volume brings together a number of prominent economic studies all of which deal with key water quality issues. The studies focus on the economic aspects of water quality including identifying the polluters' actions and incentives, designing and comparing control mechanisms, analyzing the costs and benefits of water quality programmes, and finally managing transboundary water quality. They all make recommendations for improving water quality through changing incentives, programmes and/or policies.