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Author: Primary Research Group Publisher: Primary Research Group Inc ISBN: 1574400835 Category : Education Languages : en Pages : 169
Book Description
More than 47% of American colleges use web advertising of some type to market the college including more than 59% of private colleges, according to a new study from Primary Research Group, The Survey of College Marketing Programs. The 170 page study presents more than 650 tables of data relating to college marketing efforts, exploring television, radio, newspaper and magazine advertising, direct mail, college viewbook and magazine publishing, and use of web ads, blogs, search engine placement enhancement, and other internet related marketing. The study also presents data on the percentage of distance learning programs that are managed and marketed by the central administration of the college and the percentage that are managed by separate administrative entities. The report also looks closely at spending by colleges on marketing consultancies, market research firms, advertising and public relations agencies. The data in the report is broken out by enrollment size, type of college, public/private status, and even by the extent to which colleges draw their applicants from the local area. Fifty five colleges completed an exhaustive questionnaire.
Author: Primary Research Group Publisher: Primary Research Group Inc ISBN: 1574400835 Category : Education Languages : en Pages : 169
Book Description
More than 47% of American colleges use web advertising of some type to market the college including more than 59% of private colleges, according to a new study from Primary Research Group, The Survey of College Marketing Programs. The 170 page study presents more than 650 tables of data relating to college marketing efforts, exploring television, radio, newspaper and magazine advertising, direct mail, college viewbook and magazine publishing, and use of web ads, blogs, search engine placement enhancement, and other internet related marketing. The study also presents data on the percentage of distance learning programs that are managed and marketed by the central administration of the college and the percentage that are managed by separate administrative entities. The report also looks closely at spending by colleges on marketing consultancies, market research firms, advertising and public relations agencies. The data in the report is broken out by enrollment size, type of college, public/private status, and even by the extent to which colleges draw their applicants from the local area. Fifty five colleges completed an exhaustive questionnaire.
Author: Publisher: Primary Research Group Inc ISBN: 1574400991 Category : Education Languages : en Pages : 189
Book Description
College Information Literacy Efforts Benchmarks presents the results of an information literacy higher education benchmarking study. More than 110 colleges from the United States and Canada participated in the study; data is broken out by size and type of college, for public and private colleges, for US and Canadian colleges, and even by number of in-class instructional sessions given. Uniquely, this report also breaks out data separately at institutions at which librarians have faculty status, an at which they do not.
Author: Primary Research Group Publisher: Primary Research Group Inc ISBN: 1574401041 Category : Computers Languages : en Pages : 129
Book Description
. Data in the report is based on a survey of 55 North American law libraries drawn from law firm, private company, university, courthouse and government agency law libraries. Data is broken out by size and type of library for ease in benchmarking. The 120+ page report covers developments in staffing, salaries, budgets, materials spending, use of blogs & wikis, use of legal directories, the library role in knowledge management, records management and content management systems. Patron and librarian training, reimbursement for library-related education and other issues are also covered in this latest edition.
Author: Princeton Review Publisher: Princeton Review ISBN: 0804126399 Category : Education Languages : en Pages : 338
Book Description
KICK-START YOUR CAREER WITH THE RIGHT ON-CAMPUS EXPERIENCE! When it comes to getting the most out of college, the experiences you have outside the classroom are just as important as what you study. Colleges That Create Futures looks beyond the usual “best of” college lists to highlight 50 schools that empower students to discover practical, real-world applications for their talents and interests. The schools in this book feature distinctive research, internship, and hands-on learning programs—all the info you need to help find a college where you can parlay your passion into a successful post-college career. Inside, You'll Find: • In-depth profiles covering career services, internship support, student group activity, alumni satisfaction, noteworthy facilities and programs, and more • Candid assessments of each school’s academics from students, current faculty, and alumni • Unique hands-on learning opportunities for students across majors • Testimonials on career prep from alumni in business, education, law, and much more *************************** What makes Colleges That Create Futures important? You've seen the headlines—lately the news has been full of horror stories about how the college educational system has failed many recent grads who leave school with huge debt, no job prospects, and no experience in the working world. Colleges That Create Futures identifies schools that don't fall into this trap but instead prepare students for successful careers! How are the colleges selected? Schools are selected based on survey results on career services, grad school matriculation, internship support, student group and government activity, alumni activity and salaries, and noteworthy facilities and programs.
Author: The Princeton Review Publisher: Princeton Review ISBN: 0525570071 Category : Study Aids Languages : en Pages : 882
Book Description
Make sure you’re preparing with the most up-to-date materials! Look for The Princeton Review’s newest edition of this book, The Best 387 Colleges, 2022 (ISBN: 9780525570820, on-sale August 2021). Publisher's Note: Products purchased from third-party sellers are not guaranteed by the publisher for quality or authenticity, and may not include access to online tests or materials included with the original product.
Author: Elaine Sanchez Publisher: Primary Research Group Inc ISBN: 157440086X Category : Language Arts & Disciplines Languages : en Pages : 132
Book Description
Of key findings. Description of university, library, and staffing -- Cataloging productivity -- New technologies, enhancement of online catalogs -- Transition to metadata standards -- Cataloging of web sites and digital, special collections -- Library catalog/ metadata training and presentation -- Database maintenance, holdings, and physical processing -- Relationship with acquisitions departments -- Staff education -- Other issues facing library cataloging staff -- Curry College -- The University of North Dakota -- Haverford College -- University of Washington -- Yale University -- Brigham Young University -- Illinois State University -- Louisiana State University -- Pennsylvania State University.
Author: Jason Brennan Publisher: Oxford University Press ISBN: 0190846291 Category : Education Languages : en Pages : 337
Book Description
Academics extol high-minded ideals, such as serving the common good and promoting social justice. Universities aim to be centers of learning that find the best and brightest students, treat them fairly, and equip them with the knowledge they need to lead better lives. But as Jason Brennan and Phillip Magness show in Cracks in the Ivory Tower, American universities fall far short of this ideal. At almost every level, they find that students, professors, and administrators are guided by self-interest rather than ethical concerns. College bureaucratic structures also often incentivize and reward bad behavior, while disincentivizing and even punishing good behavior. Most students, faculty, and administrators are out to serve themselves and pass their costs onto others. The problems are deep and pervasive: most academic marketing and advertising is semi-fraudulent. To justify their own pay raises and higher budgets, administrators hire expensive and unnecessary staff. Faculty exploit students for tuition dollars through gen-ed requirements. Students hardly learn anything and cheating is pervasive. At every level, academics disguise their pursuit of self-interest with high-faluting moral language. Marshaling an array of data, Brennan and Magness expose many of the ethical failings of academia and in turn reshape our understanding of how such high power institutions run their business. Everyone knows academia is dysfunctional. Brennan and Magness show the problems are worse than anyone realized. Academics have only themselves to blame.
Author: Primary Research Group Staff Publisher: Primary Research Group Inc ISBN: 1574401491 Category : Education Languages : en Pages : 168
Book Description
This study presents the results of a survey of college marketing efforts with data from 55 colleges. The study presents data on trends in advertising on the internet, through television and radio, print media, billboards, and other mediums. In addition, the report looks at the size and composition of the marketing budget, use of consultants such as advertising and public relations agencies, market research firms and other consultancies. The report explores trends in printing costs, the fate of the viewbook and direct mail efforts. Report purchasers can expect highly specific data for spending on Google, Yahoo, Facebook, ezines, radio, television, billboards and other marketing venues. Data is broken out by size and type of college, for public and private colleges, and for colleges draw students from mostly a local, regional or national audience.
Author: Primary Research Group
Author: Primary Research Group
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Author: Primary Research Group
Author: Princeton Review
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Author: The Princeton Review
Author: Elaine Sanchez
Author: Jason Brennan
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Author: Primary Research Group Staff