Author: John Curtis Perry
Publisher: Oxford University Press
ISBN: 0190469528
Category : History
Languages : en
Pages : 355
Book Description
Singapore has gained a reputation for being one of the wealthiest and best-educated countries in the world and one of the brightest success stories for a colony-turned-sovereign state, but the country's path to success was anything but assured. Its strategic location and natural resources both allowed Singapore to profit from global commerce and also made the island an attractive conquest for the world's naval powers, resulting in centuries of stunting colonialization. In Singapore: Unlikely Power, John Curtis Perry provides an evenhanded and authoritative history of the island nation that ranges from its Malay origins to the present day. Singapore development has been aided by its greatest natural blessing-a natural deepwater port, shielded by mountain ranges from oceanic storms and which sits along one of the most strategic straits in the world, cementing the island's place as a major shipping entrepot throughout modern history. Perry traces the succession of colonizers, beginning with China in the fourteenth and fifteenth centuries and followed by the island's most famous colonizer, Britain, which ruled Singapore until the 1960s excluding the Japanese occupation of World War II. After setting a historical context, Perry turns to the era of independence beginning in the 1960s. Plagued with corruption, inequality, lack of an educated population, Singapore improbably vaulted from essentially third-world status into a first world dynamo over the course of three decades-with much credit due longtime leader Lee Kuan Yew, Singapore's first prime minister who led the country for over three decades, who embraced the colonial past, established close ties with former foe Japan, and adopted a resolutely pragmatist approach to economic development. His efforts were successful, and Singapore today is a model regime for other developing states. Singapore's stunning transformation from a poor and corrupt colonial backwater into an economic powerhouse renowned for its wealth, order, and rectitude is one of the great-and most surprising-success stories of modern era. Singapore is an accessible, comprehensive, and indeed colorful overview of one of the most influential political-economic models in the world and is an enlightening read for anyone interested in how Singapore achieved the unachievable.
Brand Singapore
Author: Koh Buck Song
Publisher: Marshall Cavendish International Asia Pte Ltd
ISBN: 9814398705
Category : Business & Economics
Languages : en
Pages : 218
Book Description
Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations. For a country as small and as young as Singapore, its brand is its most valuable asset. Singapore’s stunning ascent from Third World to First World in a matter of 30 years was spearheaded by a concerted, closely-coordinated programme of nation branding. Brand Singapore helped to attract the investments, business, trade, tourism and talented human resources that are the lifeblood of a successful nation. Today, the city-state is known internationally as a dynamic, safe, corruption-free place to do business, a Garden City, and increasingly, a vibrant city of culture and the arts. In global surveys of quality of life, Singapore regularly tops the charts. How did Singapore create this country brand, cultivate and guard it, sell it to its “shareholders”, and make it known to the world? Drawing on two decades in the nation branding game, Koh Buck Song offers an illuminating inside look at – and candid critique of – a country brand that is as rich in resource as it is potent with promise.
Publisher: Marshall Cavendish International Asia Pte Ltd
ISBN: 9814398705
Category : Business & Economics
Languages : en
Pages : 218
Book Description
Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations. For a country as small and as young as Singapore, its brand is its most valuable asset. Singapore’s stunning ascent from Third World to First World in a matter of 30 years was spearheaded by a concerted, closely-coordinated programme of nation branding. Brand Singapore helped to attract the investments, business, trade, tourism and talented human resources that are the lifeblood of a successful nation. Today, the city-state is known internationally as a dynamic, safe, corruption-free place to do business, a Garden City, and increasingly, a vibrant city of culture and the arts. In global surveys of quality of life, Singapore regularly tops the charts. How did Singapore create this country brand, cultivate and guard it, sell it to its “shareholders”, and make it known to the world? Drawing on two decades in the nation branding game, Koh Buck Song offers an illuminating inside look at – and candid critique of – a country brand that is as rich in resource as it is potent with promise.
Singapore
Author: John Curtis Perry
Publisher: Oxford University Press
ISBN: 0190469528
Category : History
Languages : en
Pages : 355
Book Description
Singapore has gained a reputation for being one of the wealthiest and best-educated countries in the world and one of the brightest success stories for a colony-turned-sovereign state, but the country's path to success was anything but assured. Its strategic location and natural resources both allowed Singapore to profit from global commerce and also made the island an attractive conquest for the world's naval powers, resulting in centuries of stunting colonialization. In Singapore: Unlikely Power, John Curtis Perry provides an evenhanded and authoritative history of the island nation that ranges from its Malay origins to the present day. Singapore development has been aided by its greatest natural blessing-a natural deepwater port, shielded by mountain ranges from oceanic storms and which sits along one of the most strategic straits in the world, cementing the island's place as a major shipping entrepot throughout modern history. Perry traces the succession of colonizers, beginning with China in the fourteenth and fifteenth centuries and followed by the island's most famous colonizer, Britain, which ruled Singapore until the 1960s excluding the Japanese occupation of World War II. After setting a historical context, Perry turns to the era of independence beginning in the 1960s. Plagued with corruption, inequality, lack of an educated population, Singapore improbably vaulted from essentially third-world status into a first world dynamo over the course of three decades-with much credit due longtime leader Lee Kuan Yew, Singapore's first prime minister who led the country for over three decades, who embraced the colonial past, established close ties with former foe Japan, and adopted a resolutely pragmatist approach to economic development. His efforts were successful, and Singapore today is a model regime for other developing states. Singapore's stunning transformation from a poor and corrupt colonial backwater into an economic powerhouse renowned for its wealth, order, and rectitude is one of the great-and most surprising-success stories of modern era. Singapore is an accessible, comprehensive, and indeed colorful overview of one of the most influential political-economic models in the world and is an enlightening read for anyone interested in how Singapore achieved the unachievable.
Publisher: Oxford University Press
ISBN: 0190469528
Category : History
Languages : en
Pages : 355
Book Description
Singapore has gained a reputation for being one of the wealthiest and best-educated countries in the world and one of the brightest success stories for a colony-turned-sovereign state, but the country's path to success was anything but assured. Its strategic location and natural resources both allowed Singapore to profit from global commerce and also made the island an attractive conquest for the world's naval powers, resulting in centuries of stunting colonialization. In Singapore: Unlikely Power, John Curtis Perry provides an evenhanded and authoritative history of the island nation that ranges from its Malay origins to the present day. Singapore development has been aided by its greatest natural blessing-a natural deepwater port, shielded by mountain ranges from oceanic storms and which sits along one of the most strategic straits in the world, cementing the island's place as a major shipping entrepot throughout modern history. Perry traces the succession of colonizers, beginning with China in the fourteenth and fifteenth centuries and followed by the island's most famous colonizer, Britain, which ruled Singapore until the 1960s excluding the Japanese occupation of World War II. After setting a historical context, Perry turns to the era of independence beginning in the 1960s. Plagued with corruption, inequality, lack of an educated population, Singapore improbably vaulted from essentially third-world status into a first world dynamo over the course of three decades-with much credit due longtime leader Lee Kuan Yew, Singapore's first prime minister who led the country for over three decades, who embraced the colonial past, established close ties with former foe Japan, and adopted a resolutely pragmatist approach to economic development. His efforts were successful, and Singapore today is a model regime for other developing states. Singapore's stunning transformation from a poor and corrupt colonial backwater into an economic powerhouse renowned for its wealth, order, and rectitude is one of the great-and most surprising-success stories of modern era. Singapore is an accessible, comprehensive, and indeed colorful overview of one of the most influential political-economic models in the world and is an enlightening read for anyone interested in how Singapore achieved the unachievable.
Discover Singapore
Author: Susan Tsang
Publisher: Marshall Cavendish
ISBN: 9789812613653
Category : History
Languages : en
Pages : 218
Book Description
Veering away from the usual tourist information, Discover Singaporeprovides an insight into the history and culture of the Lion City. Each of the entries is well researched and reveals little known facts and interesting nuggets that will appeal to both locals and visitors. For instance, did you know that the tombstone of Joseph Conrad's Lord Jim is supposed to be at Bidadari Cemetery in Upper Serangoon? Singapore is also known for its campaigns but before the advent of the Courtesy and Speak Mandarin campaigns, there was Stop at Two and Eat More Wheat! Read the book and find out what was the country's first public campaign and lots more. With specially commissioned photographs that capture the essence of the text, the reader will be thrilled and fascinated by interesting and little known facts about Singapore!
Publisher: Marshall Cavendish
ISBN: 9789812613653
Category : History
Languages : en
Pages : 218
Book Description
Veering away from the usual tourist information, Discover Singaporeprovides an insight into the history and culture of the Lion City. Each of the entries is well researched and reveals little known facts and interesting nuggets that will appeal to both locals and visitors. For instance, did you know that the tombstone of Joseph Conrad's Lord Jim is supposed to be at Bidadari Cemetery in Upper Serangoon? Singapore is also known for its campaigns but before the advent of the Courtesy and Speak Mandarin campaigns, there was Stop at Two and Eat More Wheat! Read the book and find out what was the country's first public campaign and lots more. With specially commissioned photographs that capture the essence of the text, the reader will be thrilled and fascinated by interesting and little known facts about Singapore!
Brand Singapore 3rd Edition:Nation Branding in a World Disrupted by Covid-19
Author: Koh Buck Song
Publisher: Marshall Cavendish International Asia Pte Ltd
ISBN: 9814928496
Category : Business & Economics
Languages : en
Pages : 229
Book Description
How can Brand Singapore renew itself once again, amidst a global pandemic? Reputation is precious, more than ever, in the face of deep global displacements exacerbated by Covid-19. Top talent and hot money typically gravitate only to the most attractive, respected nations. For a nation as small and as young as Singapore, its brand is its most valuable asset, as seen in its stunning ascent from Third World to First World in just 30 years since 1965, spearheaded by targeted country branding that builds on unique, longstanding brand attributes. This fully revised and updated edition of Brand Singapore analyses the challenges and opportunities of its latest repositioning for a post-Covid-19 world. The book also examines major events of the last four years since the Second Edition, including the “Passion Made Possible” country brand concept, the 2020 General Election, the reserved Presidency and the Singapore Bicentennial’s revised perspectives on 700 years of ancient history. “A must-read for all policy-makers and business leaders. The secret of Singapore’s success is precisely uncovered by Koh Buck Song.” – Yasu Ota, Nikkei Asian Review, Japan
Publisher: Marshall Cavendish International Asia Pte Ltd
ISBN: 9814928496
Category : Business & Economics
Languages : en
Pages : 229
Book Description
How can Brand Singapore renew itself once again, amidst a global pandemic? Reputation is precious, more than ever, in the face of deep global displacements exacerbated by Covid-19. Top talent and hot money typically gravitate only to the most attractive, respected nations. For a nation as small and as young as Singapore, its brand is its most valuable asset, as seen in its stunning ascent from Third World to First World in just 30 years since 1965, spearheaded by targeted country branding that builds on unique, longstanding brand attributes. This fully revised and updated edition of Brand Singapore analyses the challenges and opportunities of its latest repositioning for a post-Covid-19 world. The book also examines major events of the last four years since the Second Edition, including the “Passion Made Possible” country brand concept, the 2020 General Election, the reserved Presidency and the Singapore Bicentennial’s revised perspectives on 700 years of ancient history. “A must-read for all policy-makers and business leaders. The secret of Singapore’s success is precisely uncovered by Koh Buck Song.” – Yasu Ota, Nikkei Asian Review, Japan
Proceedings of The 11th MAC 2017
Author: group of authors
Publisher: MAC Prague consulting
ISBN: 8088085160
Category : Business & Economics
Languages : en
Pages : 185
Book Description
The 11th Multidisciplinary Academic Conference in Prague 2017, Czech Republic (The 11th MAC in Prague 2017), October 13-14, 2017
Publisher: MAC Prague consulting
ISBN: 8088085160
Category : Business & Economics
Languages : en
Pages : 185
Book Description
The 11th Multidisciplinary Academic Conference in Prague 2017, Czech Republic (The 11th MAC in Prague 2017), October 13-14, 2017
Brand Singapore (Second Edition): Nation Branding After Lee Kuan Yew, in a Divisive World
Author: Koh Buck Song
Publisher: Marshall Cavendish International Asia Pte Ltd
ISBN: 9814779431
Category : Political Science
Languages : en
Pages : 140
Book Description
Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations. For a country as small and as young as Singapore, its brand is its most valuable asset. Singapore’s stunning ascent from Third World to First World in a matter of 30 years was spearheaded by a concerted, closely-coordinated programme of nation branding. Brand Singapore helped to attract the investments, business, trade, tourism and talented human resources that are the lifeblood of a successful nation. Today, the city-state is known internationally as a dynamic, safe, corruption-free place to do business, a Garden City, and increasingly, a vibrant city of culture and the arts. In global surveys of quality of life, Singapore regularly tops the charts. How did Singapore create this country brand, cultivate and guard it, sell it to its “shareholders”, and make it known to the world? Drawing on two decades in the nation branding game, Koh Buck Song offers an illuminating inside look at – and candid critique of – a country brand that is as rich in resource as it is potent with promise. Since the first publication of this book in 2011, Singapore has celebrated its golden jubilee of independence, undergone a watershed general election and the death of founding father Lee Kuan Yew, and seen its nation brand rise and fall amid the disruptions of an increasingly divisive world (Brexit, Trump, China, etc). This timely second edition explores the implications of all these factors on Singapore’s future.
Publisher: Marshall Cavendish International Asia Pte Ltd
ISBN: 9814779431
Category : Political Science
Languages : en
Pages : 140
Book Description
Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations. For a country as small and as young as Singapore, its brand is its most valuable asset. Singapore’s stunning ascent from Third World to First World in a matter of 30 years was spearheaded by a concerted, closely-coordinated programme of nation branding. Brand Singapore helped to attract the investments, business, trade, tourism and talented human resources that are the lifeblood of a successful nation. Today, the city-state is known internationally as a dynamic, safe, corruption-free place to do business, a Garden City, and increasingly, a vibrant city of culture and the arts. In global surveys of quality of life, Singapore regularly tops the charts. How did Singapore create this country brand, cultivate and guard it, sell it to its “shareholders”, and make it known to the world? Drawing on two decades in the nation branding game, Koh Buck Song offers an illuminating inside look at – and candid critique of – a country brand that is as rich in resource as it is potent with promise. Since the first publication of this book in 2011, Singapore has celebrated its golden jubilee of independence, undergone a watershed general election and the death of founding father Lee Kuan Yew, and seen its nation brand rise and fall amid the disruptions of an increasingly divisive world (Brexit, Trump, China, etc). This timely second edition explores the implications of all these factors on Singapore’s future.
Small Cities
Author: David Bell
Publisher: Routledge
ISBN: 1134212216
Category : Architecture
Languages : en
Pages : 296
Book Description
Until now, much research in the field of urban planning and change has focused on the economic, political, social, cultural and spatial transformations of global cities and larger metropolitan areas. In this topical new volume, David Bell and Mark Jayne redress this balance, focusing on urban change within small cities around the world. Drawing together research from a strong international team of contributors, this four part book is the first systematic overview of small cities. A comprehensive and integrated primer with coverage of all key topics, it takes a multi-disciplinary approach to an important contemporary urban phenomenon. The book addresses: political and economic decision making urban economic development and competitive advantage cultural infrastructure and planning in the regeneration of small cities identities, lifestyles and ways in which different groups interact in small cities. Centering on urban change as opposed to pure ethnographic description, the book’s focus on informed empirical research raises many important issues. Its blend of conceptual chapters and theoretically directed case studies provides an excellent resource for a broad spectrum of undergraduate and postgraduate students, as well as providing a rich resource for academics and researchers.
Publisher: Routledge
ISBN: 1134212216
Category : Architecture
Languages : en
Pages : 296
Book Description
Until now, much research in the field of urban planning and change has focused on the economic, political, social, cultural and spatial transformations of global cities and larger metropolitan areas. In this topical new volume, David Bell and Mark Jayne redress this balance, focusing on urban change within small cities around the world. Drawing together research from a strong international team of contributors, this four part book is the first systematic overview of small cities. A comprehensive and integrated primer with coverage of all key topics, it takes a multi-disciplinary approach to an important contemporary urban phenomenon. The book addresses: political and economic decision making urban economic development and competitive advantage cultural infrastructure and planning in the regeneration of small cities identities, lifestyles and ways in which different groups interact in small cities. Centering on urban change as opposed to pure ethnographic description, the book’s focus on informed empirical research raises many important issues. Its blend of conceptual chapters and theoretically directed case studies provides an excellent resource for a broad spectrum of undergraduate and postgraduate students, as well as providing a rich resource for academics and researchers.
Destination Brands
Author: Nigel Morgan
Publisher: Routledge
ISBN: 1136346627
Category : Business & Economics
Languages : en
Pages : 394
Book Description
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.
Publisher: Routledge
ISBN: 1136346627
Category : Business & Economics
Languages : en
Pages : 394
Book Description
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.
Destination Branding
Author: Nigel Morgan
Publisher: Routledge
ISBN: 1136411097
Category : Business & Economics
Languages : en
Pages : 328
Book Description
In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.
Publisher: Routledge
ISBN: 1136411097
Category : Business & Economics
Languages : en
Pages : 328
Book Description
In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.
Singapore's Foreign Policy
Author: Kawin Wilairat
Publisher: Institute of Southeast Asian Studies
ISBN: 9814376477
Category : Political Science
Languages : en
Pages : 118
Book Description
Discusses the major aspects of Foreign Policy and Foreign Relations Prior to Independence (1959-65), the Policy of Survival in the first decade (1965-75) and Regional Policy: Reconstruction of Global and regional Interests. With a brief conclusion and 7 tables.
Publisher: Institute of Southeast Asian Studies
ISBN: 9814376477
Category : Political Science
Languages : en
Pages : 118
Book Description
Discusses the major aspects of Foreign Policy and Foreign Relations Prior to Independence (1959-65), the Policy of Survival in the first decade (1965-75) and Regional Policy: Reconstruction of Global and regional Interests. With a brief conclusion and 7 tables.