Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers PDF Download

Author: Gerald A. Michaelson
Publisher: McGraw Hill Professional
ISBN: 9780071427319
Category : Business & Economics
Languages : en
Pages : 260

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Book Description
Battle-tested strategies for marketing your product or service to victory!

Author: Mark McNeilly
Publisher: OUP USA
ISBN: 0199782911
Category : Business & Economics
Languages : en
Pages : 343

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Book Description
More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.

Author: Becky Sheetz-Runkle
Publisher: AMACOM
ISBN: 0814433820
Category : Business & Economics
Languages : en
Pages : 255

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Book Description
Defeat the competition and dominate the market with these masterful strategies of Sun Tzu. Over two and a half millennia ago, Chinese military strategist Sun Tzu taught that size alone does not guarantee victory--strategy, positioning, planning, and leadership all play equally significant roles in overpowering the opposition. Today, this classic treatise is perfect for adapting to the world of small business, with entrepreneurs entrenched in fierce competition for customers, market share, and talent. Featuring inspiring examples of entrepreneurial success, The Art of War for Small Business centers its 12 timeless lessons on how to: Choose the right ground for your battles Leverage strengths while overcoming limitations Strike competitors’ weakest points and seize every opportunity Focus priorities and resources on conquering key challenges Go where the enemy is not Build and leverage strategic alliances Countless military, political, and business leaders across the world and throughout time have learned how to utilize these brilliant strategies to outsmart, outmaneuver, and outstrategize their larger adversaries’ seemingly overwhelming forces. Now, it’s time for the small business owner to learn how they can also capture crucial sectors, serve unmet needs, and emerge victorious.

Author: Gerald A Michaelson
Publisher: Simon and Schuster
ISBN: 1440507082
Category : Business & Economics
Languages : en
Pages : 204

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Book Description
Seize the advantage from your competitors and conquer today’s competitive business world with these 50 strategic business rules from the tried-and-tested wisdom of Sun Tzu. In today’s competitive business world, you must capture the high ground and defend it against your rivals. The secret lies in mastering the strategic arts taught by the ancient Chinese military theorist Sun Tzu. Gerald A. Michaelson’s classic book breaks down Sun Tzu’s lessons to help you move from manager to leader and vanquish your competition. In this fully updated edition, Steven Michaelson offers new examples drawn from companies ranging from Amazon to Toyota to Google, putting Sun Tzu at your side for today's business challenges. Here is the wisdom—tested for twenty-five centuries—that will help you seize the advantage, storm your competitors’ gates, and conquer the marketplace!

Author: Gerald A. Michaelson
Publisher: McGraw Hill Professional
ISBN: 9780071427302
Category : Business & Economics
Languages : en
Pages : 250

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Book Description
Packed with brilliant insights that will help anyone who sells prevail over any competitor, this new translation of "The Art of War" includes special notations underscoring the relevance of Sun Tzu's writings to sales strategy.

Author: Hwi-chʻang Mun
Publisher: Cambridge University Press
ISBN: 1108470300
Category : Business & Economics
Languages : en
Pages : 335

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Book Description
A novel integration and extension of two global strategy classics: Sun Tzu's military strategy and Michael Porter's business strategy.

Author: Gary Gagliardi
Publisher: Science of Strategy
ISBN: 1929194447
Category : Business & Economics
Languages : en
Pages : 192

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Book Description
The new paperback version of the world's most popular book on strategy adapted for managers plus a free download of audio book. The book includes the complete text of Sun Tzu's Art of War on the left-hand pages and a direct adaptation to management on the facing pages. The book includes the keys for a FREE download of the MP3 of the complete audio book for listening on Ipods or similar devices.

Author: Mark McNeilly
Publisher: Oxford University Press, USA
ISBN: 9780195161083
Category : Business & Economics
Languages : en
Pages : 348

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Book Description
A biography of Hoagy Carmichael, composer of classic American songs such as ""Georgia on My Mind"", ""Rockin' Chair"", ""Skylark"", ""Lazybones"", and ""Star Dust"". The book follows Carmichael from his roaring-20s Indiana youth to Hollywood legend.

Author: Al Ries
Publisher: McGraw Hill Professional
ISBN: 9780071371124
Category : Business & Economics
Languages : en
Pages : 228

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Book Description
"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek "Revolutionary! Surprising!"Business Week "Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today

Author: James Sonhill DBA
Publisher: Sonhill Publishing LLC
ISBN:
Category : Business & Economics
Languages : en
Pages : 280

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Book Description
Sun Tzu Marketing Strategy™ gives you a set of Sun Tzu strategy rules you can use to effectively plan out and strategize your marketing campaign. You plan and strategize your marketing campaign by first knowing how to develop a strategic plan and establish a strategic position for your offer. Then you craft a practical strategy and formulate a strategy cycle to make your strategic plan work and help you obtain your strategic position. Your strategic plan works with your strategy and your strategic position works with your strategy cycle. This is how you effectively plan out and strategize a viable marketing campaign that will sell anything. For more information on our business strategy books, business strategy planners, business strategy courses, and business strategy certification programs, visit our websites: www.JamesSonhill.com and www.SunTzuStore.com.