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Author: BusinessNews Publishing, Publisher: Primento ISBN: 2511021641 Category : Business & Economics Languages : en Pages : 46
Book Description
The must-read summary of Ryan Matthews and Watts Wacker's book: "The Deviant's Advantage: How Fringe Ideas Create Mass Markets". This complete summary of the ideas from Ryan Matthews and Watts Wacker's book "The Deviant's Advantage" shows how today's most commercially successful products began as fringe ideas that became accepted in the mainstream market. Given the speed at which today’s markets are moving, it’s far more profitable to try and mine for new ideas rather than identify trends already here. In their book, the authors provide a toolkit for harnessing business deviance, by reinventing your organisational structure and making customers your advertising billboard. This summary will teach you to think of your company as a group of core competencies that you can discover and exploit. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "The Deviant's Advantage" and discover why you should deviate from current trends and find the next big thing before everyone else.
Author: BusinessNews Publishing, Publisher: Primento ISBN: 2511021641 Category : Business & Economics Languages : en Pages : 46
Book Description
The must-read summary of Ryan Matthews and Watts Wacker's book: "The Deviant's Advantage: How Fringe Ideas Create Mass Markets". This complete summary of the ideas from Ryan Matthews and Watts Wacker's book "The Deviant's Advantage" shows how today's most commercially successful products began as fringe ideas that became accepted in the mainstream market. Given the speed at which today’s markets are moving, it’s far more profitable to try and mine for new ideas rather than identify trends already here. In their book, the authors provide a toolkit for harnessing business deviance, by reinventing your organisational structure and making customers your advertising billboard. This summary will teach you to think of your company as a group of core competencies that you can discover and exploit. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "The Deviant's Advantage" and discover why you should deviate from current trends and find the next big thing before everyone else.
Author: BusinessNews Publishing Publisher: Must Read Summaries ISBN: 9782511021644 Category : Business & Economics Languages : en Pages : 15
Book Description
The must-read summary of Ryan Matthews and Watts Wacker's book: "The Deviant's Advantage: How Fringe Ideas Create Mass Markets". This complete summary of the ideas from Ryan Matthews and Watts Wacker's book "The Deviant's Advantage" shows how today's most commercially successful products began as fringe ideas that became accepted in the mainstream market. Given the speed at which today’s markets are moving, it’s far more profitable to try and mine for new ideas rather than identify trends already here. In their book, the authors provide a toolkit for harnessing business deviance, by reinventing your organisational structure and making customers your advertising billboard. This summary will teach you to think of your company as a group of core competencies that you can discover and exploit. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "The Deviant's Advantage" and discover why you should deviate from current trends and find the next big thing before everyone else.
Author: Ashley T. Rubin Publisher: Cambridge University Press ISBN: 1108484948 Category : History Languages : en Pages : 413
Book Description
A compelling examination of the highly criticized use of long-term solitary confinement in Philadelphia's Eastern State Penitentiary during the nineteenth century.
Author: Ryan Mathews Publisher: Random House ISBN: 1409006204 Category : Business & Economics Languages : en Pages : 324
Book Description
In The Deviant's Advantage, Ryan Mathews and Watts Wacker demonstrate how ideas create increasingly profitable markets as they move from The Fringe, to the Edge, to the Realm of the Cool, to the Next Big Thing, to Social Convention. The book tracks the products and people haunting the fringes of sex, science, art, language, faith, war and marketing, branding and macro-economics. Tomorrow's commercial success is an obsession in the mind of today's deviant. Las Vegas is a perfect example: it morphed from a bus stop in the desert to a neon 'Sin City' and finally into a family vacation destination. In 1945 a handsome, murderous sociopath called Benny 'Bugsy' Siegel decided to build a luxury gambling oasis in the desert. At the time, Las Vegas was a crossroads in the middle of the desert. Siegel understood the emerging desire for escape in the American psyche - and out of nothing, created what became an enormous gambling haven. Las Vegas has now transformed itself into a gigantic family-oriented theme park, albeit one with slots and roulette wheels. It's become a holiday destination for the entire family, not just a place that fathers sneak off to. Las Vegas moved from the Fringe (Bugsy's original vision), to the Edge (the first hotel), to the Realm of the Cool (where everyone wanted to go), to the Next Big Thing (where everyone went), to Social Convention.
Author: Ryan Mathews Publisher: FT Press ISBN: 0132277425 Category : Business & Economics Languages : en Pages : 241
Book Description
"As usual these two future-finders have their fi ngers on the pulse of what's happening--and what we need to know about. In every business, in every organization, the seven most important words these days are: 'But wait! A story goes with it!' You need to read this book to fi nd out why." -Alan Webber, Co-founder, "Fast Company "magazine "A great story sparks our imagination, challenges us to think, and resonates with our collective conscience. Ryan Mathews and Watts Wacker's story about telling stories does exactly this. It is an essential guidebook for capturing and conveying the essence of corporate identities and enriching brands." -Paul A. Laudicina, Managing Officer and Chairman of the Board, A.T. Kearney Storytelling is the universal human activity.Every society, at every stage of history, has told stories-and listened to them intently, passionately. Stories are how people tell each other who they are, where they came from, how they're unique, what they believe. Stories capture their memories of the past and their hopes for the future. Stories are one more thing, too: They are your most powerful, most underutilized tool for competitive advantage.Whether you know it or not, your business is already telling stories. What's Your Story? will help you take control of those stories and make them work for you. Legendary business thinkers Ryan Mathews and Watts Wacker reveal how to craft an unforgettable story...create the back story that makes it believable...make sure your story cuts through today's relentless bombardment of consumer messages...and gets heard, remembered, and acted on. THE TEN FUNCTIONS OF STORYTELLING Discovering what stories can do for your business THE ABOLITION OF CONTEXT Telling stories when the past no longer defines the future THE FIVE MOST IMPORTANT STORY THEMES Leveraging themes your audiences will understand and believe APPLIED STORYTELLING 101 Storytelling for your industry, your company, your brand, and you MASTERING YOUR STORYTELLER'S TOOLBOX Making your stories more compelling, more believable, and downright unforgettable Use Storytelling to Gain Powerful Competitive Advantage in Today's Increasingly Skeptical Marketplace Leverage the incredible power of storytelling in marketing, sales, investor relations, recruitment, change management, "and more" Indispensable techniques for every CxO, entrepreneur, and marketing, sales, and communications executive The latest breakthrough book from best-selling futurists Ryan Mathews and Watts Wacker
Author: Allyson MacVean Publisher: Learning Matters ISBN: 0857253867 Category : Social Science Languages : en Pages : 161
Book Description
This text provides an accessible, up to date and comprehensive introduction to police ethics and values for all those undertaking degrees and foundation degrees in policing and related subjects. The recent introduction of directives, legislation and Codes of Standards has demanded a more principled and professional approach to policing. This book therefore provides a clear understanding of police ethics and values and how these are understood in policy and applied in an operational setting. It discusses the range, importance and complexity of ethical issues faced by law enforcement practitioners and policy makers, introduces the key concepts of ethics, professionalism and policing, and relates these to key themes within policing.
Author: Clifton D. Bryant Publisher: Taylor & Francis ISBN: 1134015577 Category : History Languages : en Pages : 633
Book Description
The Handbook of Deviant Behavior presents a comprehensive, integrative, and accessible overview of the contemporary body of knowledge in the field of social deviance in the twenty-first century. This book addresses the full range of scholarly concerns within this area – including theoretical, methodological, and substantive issues – in over seventy original entries, written by an international mix of recognized scholars. Each of these essays provides insight not only into the historical and sociological evolution of the topic addressed, but also highlights associated notable thinkers, research findings, and key published works for further reference. As a whole, this Handbook undertakes an in depth evaluation of the contemporary state of knowledge within the area of social deviance, and beyond this considers future directions and concerns that will engage scholars in the decades ahead. The inclusion of comparative and cross-cultural examples and discussions, relevant case studies and other pedagogical features make this book an invaluable learning tool for undergraduate and post graduate students in disciplines such as criminology, mental health studies, criminal theory, and contemporary sociology.
Author: Leon Anderson Publisher: Univ of California Press ISBN: 0520965930 Category : Social Science Languages : en Pages : 496
Book Description
Deviance: Social Constructions and Blurred Boundaries draws on up-to-date scholarship across a wide spectrum of deviance categories, providing a symbolic interactionist analysis of the deviance process. The book addresses positivistic theories of deviant behavior within a description of the deviance process that encompasses the work of deviance claims-makers, rule-breakers, and social control agents. Students: are introduced to the sociology of deviance learn to analyze several kinds of criminal deviance that involve unwilling victims—such as murder, rape, street-level property crime, and white-collar crime learn to examine several categories of “lifestyle” and “status” deviance develop skills for critical analysis of criminal justice and social policies Overall, students gain an understanding of the sociology of deviance through cross-cultural comparisons, historical overview of deviance in the U.S., and up-close analysis of the lived experience of those who are labeled deviant as well as responses to them in the U.S. today. Instructor Resources are available to easily help with lecture and exam preparation.
Author: Sandra Keiser Publisher: Bloomsbury Publishing USA ISBN: 1501315412 Category : Design Languages : en Pages : 512
Book Description
This informative, full-color text takes students step-by-step through the decision-making involved in the pre-production processes of apparel product development---planning, forecasting, fabricating, line development, technical design, pricing, sourcing, and distribution. It demonstrates how these processes must be coordinated to get the right product to market, when consumers want it, and at a price they are willing to pay. The 4th Edition has been edited around a new metastructure to maximize student learning. It continues to build on the themes of sustainability, business ethics, and the impact of fast fashion and social media while seeking to address opportunities for both large and small companies, and entrepreneurs. The text advances its discussion of how new technologies continue to shorten the product development calendar. Chapters have been updated to include current examples, updated charts and graphs, and more case studies. There are updated references to contemporary developments with examples relevant to today's student. New to this Edition � Includes international examples and case studies that address the effects of globalization � Advances the discussion of the pros and cons of fast fashion vs. slow fashion � Revised, easier-to-read charts and graphs and 30% new color photographs � Thoroughly revised Chapters 12 (Sourcing) and 13 (Costing and Pricing) updated with most recent info on trade laws, changes in sourcing criteria and wages in international sourcing countries Beyond Design STUDIO � Study smarter with self-quizzes featuring scored results and personalized study tips � Review concepts with flashcards of essential vocabulary � Watch videos that bring chapter concepts to life PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501315480. STUDIO Instant Access can also be purchased or rented separately on BloomsburyFashionCentral.com.
Author: BusinessNews Publishing,
Author: BusinessNews Publishing,
Author: BusinessNews Publishing
Author: Ashley T. Rubin
Author: Ryan Mathews
Author: Ryan Mathews
Author: Henry L. Tischler
Author: Allyson MacVean
Author: Clifton D. Bryant
Author: Leon Anderson
Author: Sandra Keiser