Author: PenZen Summaries
Publisher: by Mocktime Publication
ISBN:
Category : Study Aids
Languages : en
Pages : 15
Book Description
The summary of The Reputation Economy – How To Optimize Your Digital Footprint in a World Where Your Reputation Is Your Most Valuable Asset presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of The book "The Reputation Economy" from 2015 provides information on how to improve your digital footprint and construct an outstanding reputation on the internet. The authors identify emerging trends and describe how you can improve your chances of both professional and financial success in your career. The Reputation Economy summary includes the key points and important takeaways from the book The Reputation Economy by Michael Fertik and David C. Thompson. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].
Summary of The Reputation Economy – [Review Keypoints and Take-aways]
Author: PenZen Summaries
Publisher: by Mocktime Publication
ISBN:
Category : Study Aids
Languages : en
Pages : 15
Book Description
The summary of The Reputation Economy – How To Optimize Your Digital Footprint in a World Where Your Reputation Is Your Most Valuable Asset presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of The book "The Reputation Economy" from 2015 provides information on how to improve your digital footprint and construct an outstanding reputation on the internet. The authors identify emerging trends and describe how you can improve your chances of both professional and financial success in your career. The Reputation Economy summary includes the key points and important takeaways from the book The Reputation Economy by Michael Fertik and David C. Thompson. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].
Publisher: by Mocktime Publication
ISBN:
Category : Study Aids
Languages : en
Pages : 15
Book Description
The summary of The Reputation Economy – How To Optimize Your Digital Footprint in a World Where Your Reputation Is Your Most Valuable Asset presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of The book "The Reputation Economy" from 2015 provides information on how to improve your digital footprint and construct an outstanding reputation on the internet. The authors identify emerging trends and describe how you can improve your chances of both professional and financial success in your career. The Reputation Economy summary includes the key points and important takeaways from the book The Reputation Economy by Michael Fertik and David C. Thompson. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].
Summary of The Knockoff Economy – [Review Keypoints and Take-aways]
Author: PenZen Summaries
Publisher: by Mocktime Publication
ISBN:
Category : Study Aids
Languages : en
Pages : 16
Book Description
The summary of The Knockoff Economy – How Imitation Sparks Innovation presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of The notion that copying and imitation present significant challenges for businesses is called into question by the knockoff economy. Instead, it makes use of specific examples to illustrate how, in this day and age, when it is simpler than it has ever been to copy something, innovation is at its highest point in history. The Knockoff Economy summary includes the key points and important takeaways from the book The Knockoff Economy by Kal Raustiala and Christopher Sprigman. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].
Publisher: by Mocktime Publication
ISBN:
Category : Study Aids
Languages : en
Pages : 16
Book Description
The summary of The Knockoff Economy – How Imitation Sparks Innovation presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of The notion that copying and imitation present significant challenges for businesses is called into question by the knockoff economy. Instead, it makes use of specific examples to illustrate how, in this day and age, when it is simpler than it has ever been to copy something, innovation is at its highest point in history. The Knockoff Economy summary includes the key points and important takeaways from the book The Knockoff Economy by Kal Raustiala and Christopher Sprigman. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].
Summary of Buffett – [Review Keypoints and Take-aways]
Author: PenZen Summaries
Publisher: by Mocktime Publication
ISBN:
Category : Study Aids
Languages : en
Pages : 15
Book Description
The summary of Buffett – The Making of an American Capitalist presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of The story of Warren Buffett, from his humble beginnings as a boy with a paper route for the Washington Post to his success as one of the newspaper's largest shareholders, is recounted in the 1995 film Buffett. Buffett follows Buffett from his humble beginnings as a boy with a paper route for the Washington Post. However, that is not everything by any means. Today, Warren Buffett is not only one of the wealthiest people in the world but also one of the most generous people in the world. Find out how he got to where he is today and how he applies his special recipe of toil, consistency, and economy to achieve his goals. Buffett summary includes the key points and important takeaways from the book Buffett by Roger Lowenstein. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].
Publisher: by Mocktime Publication
ISBN:
Category : Study Aids
Languages : en
Pages : 15
Book Description
The summary of Buffett – The Making of an American Capitalist presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of The story of Warren Buffett, from his humble beginnings as a boy with a paper route for the Washington Post to his success as one of the newspaper's largest shareholders, is recounted in the 1995 film Buffett. Buffett follows Buffett from his humble beginnings as a boy with a paper route for the Washington Post. However, that is not everything by any means. Today, Warren Buffett is not only one of the wealthiest people in the world but also one of the most generous people in the world. Find out how he got to where he is today and how he applies his special recipe of toil, consistency, and economy to achieve his goals. Buffett summary includes the key points and important takeaways from the book Buffett by Roger Lowenstein. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].
Why Nations Fail
Author: Daron Acemoglu
Publisher: Currency
ISBN: 0307719227
Category : Business & Economics
Languages : en
Pages : 546
Book Description
Brilliant and engagingly written, Why Nations Fail answers the question that has stumped the experts for centuries: Why are some nations rich and others poor, divided by wealth and poverty, health and sickness, food and famine? Is it culture, the weather, geography? Perhaps ignorance of what the right policies are? Simply, no. None of these factors is either definitive or destiny. Otherwise, how to explain why Botswana has become one of the fastest growing countries in the world, while other African nations, such as Zimbabwe, the Congo, and Sierra Leone, are mired in poverty and violence? Daron Acemoglu and James Robinson conclusively show that it is man-made political and economic institutions that underlie economic success (or lack of it). Korea, to take just one of their fascinating examples, is a remarkably homogeneous nation, yet the people of North Korea are among the poorest on earth while their brothers and sisters in South Korea are among the richest. The south forged a society that created incentives, rewarded innovation, and allowed everyone to participate in economic opportunities. The economic success thus spurred was sustained because the government became accountable and responsive to citizens and the great mass of people. Sadly, the people of the north have endured decades of famine, political repression, and very different economic institutions—with no end in sight. The differences between the Koreas is due to the politics that created these completely different institutional trajectories. Based on fifteen years of original research Acemoglu and Robinson marshall extraordinary historical evidence from the Roman Empire, the Mayan city-states, medieval Venice, the Soviet Union, Latin America, England, Europe, the United States, and Africa to build a new theory of political economy with great relevance for the big questions of today, including: - China has built an authoritarian growth machine. Will it continue to grow at such high speed and overwhelm the West? - Are America’s best days behind it? Are we moving from a virtuous circle in which efforts by elites to aggrandize power are resisted to a vicious one that enriches and empowers a small minority? - What is the most effective way to help move billions of people from the rut of poverty to prosperity? More philanthropy from the wealthy nations of the West? Or learning the hard-won lessons of Acemoglu and Robinson’s breakthrough ideas on the interplay between inclusive political and economic institutions? Why Nations Fail will change the way you look at—and understand—the world.
Publisher: Currency
ISBN: 0307719227
Category : Business & Economics
Languages : en
Pages : 546
Book Description
Brilliant and engagingly written, Why Nations Fail answers the question that has stumped the experts for centuries: Why are some nations rich and others poor, divided by wealth and poverty, health and sickness, food and famine? Is it culture, the weather, geography? Perhaps ignorance of what the right policies are? Simply, no. None of these factors is either definitive or destiny. Otherwise, how to explain why Botswana has become one of the fastest growing countries in the world, while other African nations, such as Zimbabwe, the Congo, and Sierra Leone, are mired in poverty and violence? Daron Acemoglu and James Robinson conclusively show that it is man-made political and economic institutions that underlie economic success (or lack of it). Korea, to take just one of their fascinating examples, is a remarkably homogeneous nation, yet the people of North Korea are among the poorest on earth while their brothers and sisters in South Korea are among the richest. The south forged a society that created incentives, rewarded innovation, and allowed everyone to participate in economic opportunities. The economic success thus spurred was sustained because the government became accountable and responsive to citizens and the great mass of people. Sadly, the people of the north have endured decades of famine, political repression, and very different economic institutions—with no end in sight. The differences between the Koreas is due to the politics that created these completely different institutional trajectories. Based on fifteen years of original research Acemoglu and Robinson marshall extraordinary historical evidence from the Roman Empire, the Mayan city-states, medieval Venice, the Soviet Union, Latin America, England, Europe, the United States, and Africa to build a new theory of political economy with great relevance for the big questions of today, including: - China has built an authoritarian growth machine. Will it continue to grow at such high speed and overwhelm the West? - Are America’s best days behind it? Are we moving from a virtuous circle in which efforts by elites to aggrandize power are resisted to a vicious one that enriches and empowers a small minority? - What is the most effective way to help move billions of people from the rut of poverty to prosperity? More philanthropy from the wealthy nations of the West? Or learning the hard-won lessons of Acemoglu and Robinson’s breakthrough ideas on the interplay between inclusive political and economic institutions? Why Nations Fail will change the way you look at—and understand—the world.
Summary of Total Recall – [Review Keypoints and Take-aways]
Author: PenZen Summaries
Publisher: by Mocktime Publication
ISBN:
Category : Study Aids
Languages : en
Pages : 15
Book Description
The summary of Total Recall – My Unbelievably True Life Story presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of Arnold Schwarzenegger had a modest upbringing in the countryside of Austria, but the 2013 film Total Recall tells the incredible story of his meteoric rise to fame around the world. These ideas trace Schwarzenegger's struggles and triumphs in the bodybuilding profession, Hollywood, and US politics, and shine a light on his unwavering positivity and can-do attitude. They begin with Schwarzenegger's challenging childhood and work their way forward. Total Recall summary includes the key points and important takeaways from the book Total Recall by Arnold Schwarzenegger. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].
Publisher: by Mocktime Publication
ISBN:
Category : Study Aids
Languages : en
Pages : 15
Book Description
The summary of Total Recall – My Unbelievably True Life Story presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of Arnold Schwarzenegger had a modest upbringing in the countryside of Austria, but the 2013 film Total Recall tells the incredible story of his meteoric rise to fame around the world. These ideas trace Schwarzenegger's struggles and triumphs in the bodybuilding profession, Hollywood, and US politics, and shine a light on his unwavering positivity and can-do attitude. They begin with Schwarzenegger's challenging childhood and work their way forward. Total Recall summary includes the key points and important takeaways from the book Total Recall by Arnold Schwarzenegger. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].
Summary of Start-Up Nation – [Review Keypoints and Take-aways]
Author: PenZen Summaries
Publisher: by Mocktime Publication
ISBN:
Category : Study Aids
Languages : en
Pages : 15
Book Description
The summary of Start-Up Nation – The Story of Israel’s Economic Miracle presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of Israel is a global hub of innovation and tech entrepreneurship, despite being a relatively small country. This achievement more than justifies the country's reputation. The documentary Start-Up Nation investigates the history, geopolitics, and culture of the United States in an effort to comprehend the origins of the country's prodigious creative energy. It also provides case studies of businesses that exemplify the various ways in which this impetus is channelled. Start-Up Nation summary includes the key points and important takeaways from the book Start-Up Nation by Dan Senor and Saul Singer. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].
Publisher: by Mocktime Publication
ISBN:
Category : Study Aids
Languages : en
Pages : 15
Book Description
The summary of Start-Up Nation – The Story of Israel’s Economic Miracle presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of Israel is a global hub of innovation and tech entrepreneurship, despite being a relatively small country. This achievement more than justifies the country's reputation. The documentary Start-Up Nation investigates the history, geopolitics, and culture of the United States in an effort to comprehend the origins of the country's prodigious creative energy. It also provides case studies of businesses that exemplify the various ways in which this impetus is channelled. Start-Up Nation summary includes the key points and important takeaways from the book Start-Up Nation by Dan Senor and Saul Singer. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].
Summary of Peers Inc – [Review Keypoints and Take-aways]
Author: PenZen Summaries
Publisher: by Mocktime Publication
ISBN:
Category : Study Aids
Languages : en
Pages : 14
Book Description
The summary of Peers Inc – How People and Platforms Are Inventing the Collaborative Economy and Reinventing Capitalism presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of Peers Inc. offers an insider's perspective on how the modern sharing economy is changing the way businesses and customers interact with one another in the marketplace. It also explains how this economy may be a cure for the many ills that afflict the planet, such as rising temperatures and a diminishing supply of resources. Peers Inc summary includes the key points and important takeaways from the book Peers Inc by Robin Chase. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].
Publisher: by Mocktime Publication
ISBN:
Category : Study Aids
Languages : en
Pages : 14
Book Description
The summary of Peers Inc – How People and Platforms Are Inventing the Collaborative Economy and Reinventing Capitalism presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of Peers Inc. offers an insider's perspective on how the modern sharing economy is changing the way businesses and customers interact with one another in the marketplace. It also explains how this economy may be a cure for the many ills that afflict the planet, such as rising temperatures and a diminishing supply of resources. Peers Inc summary includes the key points and important takeaways from the book Peers Inc by Robin Chase. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].
Summary of Startup Growth Engines – [Review Keypoints and Take-aways]
Author: PenZen Summaries
Publisher: by Mocktime Publication
ISBN:
Category : Study Aids
Languages : en
Pages : 15
Book Description
The summary of Startup Growth Engines – Case Studies of How Today's Most Successful Startups Unlock Extraordinary Growth presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of We've all heard about start-ups that were an overnight sensation, gaining millions of users and raking in billions of dollars thanks to their innovative business models. The book "Startup Growth Engines" from 2014 explains what these different businesses have in common: an innovative strategy known as "growth hacking." These ideas explain how your company can rapidly achieve business success by utilising various growth engines, including freemium business models, viral marketing techniques, and other such strategies. Startup Growth Engines summary includes the key points and important takeaways from the book Startup Growth Engines by Sean Ellis, Morgan Brown. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].
Publisher: by Mocktime Publication
ISBN:
Category : Study Aids
Languages : en
Pages : 15
Book Description
The summary of Startup Growth Engines – Case Studies of How Today's Most Successful Startups Unlock Extraordinary Growth presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of We've all heard about start-ups that were an overnight sensation, gaining millions of users and raking in billions of dollars thanks to their innovative business models. The book "Startup Growth Engines" from 2014 explains what these different businesses have in common: an innovative strategy known as "growth hacking." These ideas explain how your company can rapidly achieve business success by utilising various growth engines, including freemium business models, viral marketing techniques, and other such strategies. Startup Growth Engines summary includes the key points and important takeaways from the book Startup Growth Engines by Sean Ellis, Morgan Brown. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].
Thinking in Systems
Author: Donella Meadows
Publisher: Chelsea Green Publishing
ISBN: 1603581480
Category : Science
Languages : en
Pages : 242
Book Description
The classic book on systems thinking—with more than half a million copies sold worldwide! "This is a fabulous book... This book opened my mind and reshaped the way I think about investing."—Forbes "Thinking in Systems is required reading for anyone hoping to run a successful company, community, or country. Learning how to think in systems is now part of change-agent literacy. And this is the best book of its kind."—Hunter Lovins In the years following her role as the lead author of the international bestseller, Limits to Growth—the first book to show the consequences of unchecked growth on a finite planet—Donella Meadows remained a pioneer of environmental and social analysis until her untimely death in 2001. Thinking in Systems is a concise and crucial book offering insight for problem solving on scales ranging from the personal to the global. Edited by the Sustainability Institute’s Diana Wright, this essential primer brings systems thinking out of the realm of computers and equations and into the tangible world, showing readers how to develop the systems-thinking skills that thought leaders across the globe consider critical for 21st-century life. Some of the biggest problems facing the world—war, hunger, poverty, and environmental degradation—are essentially system failures. They cannot be solved by fixing one piece in isolation from the others, because even seemingly minor details have enormous power to undermine the best efforts of too-narrow thinking. While readers will learn the conceptual tools and methods of systems thinking, the heart of the book is grander than methodology. Donella Meadows was known as much for nurturing positive outcomes as she was for delving into the science behind global dilemmas. She reminds readers to pay attention to what is important, not just what is quantifiable, to stay humble, and to stay a learner. In a world growing ever more complicated, crowded, and interdependent, Thinking in Systems helps readers avoid confusion and helplessness, the first step toward finding proactive and effective solutions.
Publisher: Chelsea Green Publishing
ISBN: 1603581480
Category : Science
Languages : en
Pages : 242
Book Description
The classic book on systems thinking—with more than half a million copies sold worldwide! "This is a fabulous book... This book opened my mind and reshaped the way I think about investing."—Forbes "Thinking in Systems is required reading for anyone hoping to run a successful company, community, or country. Learning how to think in systems is now part of change-agent literacy. And this is the best book of its kind."—Hunter Lovins In the years following her role as the lead author of the international bestseller, Limits to Growth—the first book to show the consequences of unchecked growth on a finite planet—Donella Meadows remained a pioneer of environmental and social analysis until her untimely death in 2001. Thinking in Systems is a concise and crucial book offering insight for problem solving on scales ranging from the personal to the global. Edited by the Sustainability Institute’s Diana Wright, this essential primer brings systems thinking out of the realm of computers and equations and into the tangible world, showing readers how to develop the systems-thinking skills that thought leaders across the globe consider critical for 21st-century life. Some of the biggest problems facing the world—war, hunger, poverty, and environmental degradation—are essentially system failures. They cannot be solved by fixing one piece in isolation from the others, because even seemingly minor details have enormous power to undermine the best efforts of too-narrow thinking. While readers will learn the conceptual tools and methods of systems thinking, the heart of the book is grander than methodology. Donella Meadows was known as much for nurturing positive outcomes as she was for delving into the science behind global dilemmas. She reminds readers to pay attention to what is important, not just what is quantifiable, to stay humble, and to stay a learner. In a world growing ever more complicated, crowded, and interdependent, Thinking in Systems helps readers avoid confusion and helplessness, the first step toward finding proactive and effective solutions.
Lost and Founder
Author: Rand Fishkin
Publisher: Penguin Group
ISBN: 0593853962
Category : Business & Economics
Languages : en
Pages : 321
Book Description
Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love. Everyone knows how a startup story is supposed to go: A young, brilliant entrepreneur has a cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions, and becomes the envy of the technology world. This is not that story. It's not that things went badly for Rand Fishkin; they just weren't quite so Zuckerberg-esque. His company, Moz, maker of marketing software, is now a $45 million/year business, and he's one of the world's leading experts on SEO. But his business and reputation took fifteen years to grow, and his startup began not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt. Now Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. For instance: A minimally viable product can be destructive if you launch at the wrong moment. Growth hacking may be the buzzword du jour, but initiatives can fizzle quickly. Revenue and growth won't protect you from layoffs. And venture capital always comes with strings attached. Fishkin's hard-won lessons are applicable to any kind of business environment. Up or down the chain of command, at both early stage startups and mature companies, whether your trajectory is riding high or down in the dumps: this book can help solve your problems, and make you feel less alone for having them.
Publisher: Penguin Group
ISBN: 0593853962
Category : Business & Economics
Languages : en
Pages : 321
Book Description
Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love. Everyone knows how a startup story is supposed to go: A young, brilliant entrepreneur has a cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions, and becomes the envy of the technology world. This is not that story. It's not that things went badly for Rand Fishkin; they just weren't quite so Zuckerberg-esque. His company, Moz, maker of marketing software, is now a $45 million/year business, and he's one of the world's leading experts on SEO. But his business and reputation took fifteen years to grow, and his startup began not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt. Now Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. For instance: A minimally viable product can be destructive if you launch at the wrong moment. Growth hacking may be the buzzword du jour, but initiatives can fizzle quickly. Revenue and growth won't protect you from layoffs. And venture capital always comes with strings attached. Fishkin's hard-won lessons are applicable to any kind of business environment. Up or down the chain of command, at both early stage startups and mature companies, whether your trajectory is riding high or down in the dumps: this book can help solve your problems, and make you feel less alone for having them.