Summary of Matthew Dixon’s The Effortless Experience by Milkyway Media PDF Download

Author: Milkyway Media
Publisher: Milkyway Media
ISBN:
Category : Study Aids
Languages : en
Pages : 24

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Book Description
The Effortless Experience: Conquering the New Battleground for Customer Loyalty (2013) examines how businesses can retain old customers and gain new ones by decreasing the amount of effort consumers must expend to resolve problems. Authors Matthew Dixon, Nick Toman, and Rick DeLisi use data collected from thousands of customers to determine which practices drive customers away and which strategies cement their trust, in both business-to-business and business-to-consumer companies... Purchase this in-depth summary to learn more.

Author: Stephen Webb
Publisher: Springer Science & Business Media
ISBN: 0387955011
Category : Science
Languages : en
Pages : 294

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Book Description
In a 1950 conversation at Los Alamos, four world-class scientists generally agreed, given the size of the Universe, that advanced extraterrestrial civilizations must be present. But one of the four, Enrico Fermi, asked, "If these civilizations do exist, where is everybody?" Given the fact that there are perhaps 400 million stars in our Galaxy alone, and perhaps 400 million galaxies in the Universe, it stands to reason that somewhere out there, in the 14 billion-year-old cosmos, there is or once was a civilization at least as advanced as our own. Webb discusses in detail the 50 most cogent and intriguing solutions to Fermi's famous paradox.

Author: Craig Dworkin
Publisher: Northwestern University Press
ISBN: 0810127113
Category : Art
Languages : en
Pages : 657

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Book Description
Charles Bernstein has described conceptual "poetry pregnant with thought." Against Expression, the premier anthology of conceptual writing, presents work that is by turns thoughtful, funny, provocative, and disturbing. Editors Craig Dworkin and Kenneth Goldsmith chart the trajectory of the conceptual aesthetic from early precursors such as Samuel Beckett and Marcel Duchamp through major avant-garde groups of the past century, including Dada, Oulipo, Fluxus, and language poetry, to name just a few. The works of more than a hundred writers from Aasprong to Zykov demonstrate a remarkable variety of new ways of thinking about the nature of texts, information, and art, using found, appropriated, and randomly generated texts to explore the possibilities of non-expressive language. --Book Jacket.

Author: Michael Dowd
Publisher: Penguin
ISBN: 9780670020454
Category : Religion
Languages : en
Pages : 452

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Book Description
Presents a philosophy that unifies evolution and religion, discussing evolution as a divine process, how to use insights derived from evolution to improve spiritual life, and how to work for systemic change within this framework.

Author: Chris Fill
Publisher: Pearson UK
ISBN: 1292235004
Category : Branding (Marketing)
Languages : en
Pages : 1019

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Book Description
The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields. The eighth edition, which contains two new chapters, reflects the changing and disruptive world of marketing communications. Throughout the text the impact of digital media and its ability to influence audience, client, and agency experiences, is considered. Each chapter has been extensively revised, with new examples, the latest theoretical insights, and suggested reading materials. Each of the 22 chapters also has a new case study, drawn from brands and agencies from around the world. Marketing Communications is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing, and is supported by the Institute of Practitioners in Advertising.

Author: Stephen Barrett
Publisher:
ISBN:
Category : Health & Fitness
Languages : en
Pages : 552

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Book Description
And it answers such questions as: "Are 'organic' foods worth their extra cost?" "Can acupuncture cure anything?" "Will vitamin B[subscript 12] shots pep me up?" "Can diet cure arthritis?" "Will spinal adjustments help my health?" "Will amino acids 'pump up' my muscles?" "Where can reliable information be obtained?" and "What's the best way to get good medical care?" Even if the answers to some of these questions seem obvious, the details in this volume, written in an informative, highly readable, and easy-to-understand style, will astound you. Quackery often leads to harm because it turns ill people away from legitimate and trusted therapeutic procedures. However, its heaviest toll is in financial loss not only to those who pay directly, but to everyone who pays for bogus treatments through taxes, insurance premiums, and other ways that are less obvious.

Author: Ernest Hemingway
Publisher: Simon and Schuster
ISBN: 1476770123
Category : Fiction
Languages : en
Pages : 259

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Book Description
A sensational bestseller when it appeared in 1986, The Garden of Eden is the last uncompleted novel of Ernest Hemingway, which he worked on intermittently from 1946 until his death in 1961. Set on the Côte d'Azur in the 1920s, it is the story of a young American writer, David Bourne, his glamorous wife, Catherine, and the dangerous, erotic game they play when they fall in love with the same woman. “A lean, sensuous narrative...taut, chic, and strangely contemporary,” The Garden of Eden represents vintage Hemingway, the master “doing what nobody did better” (R.Z. Sheppard, Time).

Author: Guy Oseary
Publisher: St. Martin's Griffin
ISBN: 1250138698
Category : Music
Languages : en
Pages : 235

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Book Description
Foreword by Ben Stiller Afterword by Perry Farrell Jewish achievement in the sciences? Celebrated. Jews in literature? Lionized. But until now, there's been no record of the massive contributions of Jews in Rock n' Roll. Jews Who Rock features 100 top Jewish rockers, from Bob Dylan to Adam Horowitz, Courtney Love (yes, she's half Jewish) to John Zorn, with a concise page of essential data and a biography of each one. Includes the complete lyrics to "The Chanukah Song" by Adam Sandler

Author: Clement Wood
Publisher: MacMillan Publishing Company
ISBN: 9780028626260
Category : English language
Languages : en
Pages : 0

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Book Description
"Webster's New World Rhyming Dictionary is the most accurate and contemporary rhyming dictionary today. Thousands of words are categorized and cross-referenced into 1,500 phonetically correct rhyming groups. These groups make finding the exact rhyme you want fast and easy." "Clement Wood's concise and witty guidelines for the effective use of rhyme are now thoroughly updated to include both poetry and song. New examples span classical and modern verse, from sonnets to rap. Webster's New World Rhyming Dictionary is the ideal companion for students, songwriters, jingle writers, poets, and performance artists."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

Author: William Hardy McNeill
Publisher: Berkshire Publishing Group LLC
ISBN: 9780974309101
Category : World history
Languages : en
Pages : 0

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Book Description
The Berkshire Encyclopedia of World History is the first true encyclopedic reference on world history. It is designed to meet the needs of students, teachers, and scholars who seek to explore -- and understand -- the panorama of our shared history of humans. Anyone who loves history -- including those who are making history today -- will find this work an endless source of fascinating, thought-provoking coverage of events, people, patterns, and processes. To assure the highest quality, the encyclopedia was developed by an editorial team of over 30 leading scholars and educators, led by William H. McNeill, Jerry H. Bentley, David Christian, David Levinson, J. R. McNeill, Heidi Roupp, and Judith Zinsser. Its 550 articles were written by a team of 330 historians, archaeologists, anthropologists, sociologists, geographers and other experts from around the world. Students and teachers at the high school and college levels, as well as scholars and professionals, will turn to this defi