Author: Marshall Goldsmith
Publisher: Crown Currency
ISBN: 080414124X
Category : Business & Economics
Languages : en
Pages : 274
Book Description
Bestselling author and world-renowned executive coach Marshall Goldsmith examines the environmental and psychological triggers that can derail us at work and in life. Do you ever find that you are not the patient, compassionate problem solver you believe yourself to be? Are you surprised at how irritated or flustered the normally unflappable you becomes in the presence of a specific colleague at work? Have you ever felt your temper accelerate from zero to sixty when another driver cuts you off in traffic? Our reactions don’t occur in a vacuum. They are usually the result of unappreciated triggers in our environment—the people and situations that lure us into behaving in a manner diametrically opposed to the colleague, partner, parent, or friend we imagine ourselves to be. These triggers are constant and relentless and omnipresent. So often the environment seems to be outside our control. Even if that is true, as Goldsmith points out, we have a choice in how we respond. In Triggers, his most powerful and insightful book yet, Goldsmith shows how we can overcome the trigger points in our lives, and enact meaningful and lasting change. Goldsmith offers a simple “magic bullet” solution in the form of daily self-monitoring, hinging around what he calls “active” questions. These are questions that measure our effort, not our results. There’s a difference between achieving and trying; we can’t always achieve a desired result, but anyone can try. In the course of Triggers, Goldsmith details the six “engaging questions” that can help us take responsibility for our efforts to improve and help us recognize when we fall short. Filled with revealing and illuminating stories from his work with some of the most successful chief executives and power brokers in the business world, Goldsmith offers a personal playbook on how to achieve change in our lives, make it stick, and become the person we want to be.
Triggers
Author: Marshall Goldsmith
Publisher: Crown Currency
ISBN: 080414124X
Category : Business & Economics
Languages : en
Pages : 274
Book Description
Bestselling author and world-renowned executive coach Marshall Goldsmith examines the environmental and psychological triggers that can derail us at work and in life. Do you ever find that you are not the patient, compassionate problem solver you believe yourself to be? Are you surprised at how irritated or flustered the normally unflappable you becomes in the presence of a specific colleague at work? Have you ever felt your temper accelerate from zero to sixty when another driver cuts you off in traffic? Our reactions don’t occur in a vacuum. They are usually the result of unappreciated triggers in our environment—the people and situations that lure us into behaving in a manner diametrically opposed to the colleague, partner, parent, or friend we imagine ourselves to be. These triggers are constant and relentless and omnipresent. So often the environment seems to be outside our control. Even if that is true, as Goldsmith points out, we have a choice in how we respond. In Triggers, his most powerful and insightful book yet, Goldsmith shows how we can overcome the trigger points in our lives, and enact meaningful and lasting change. Goldsmith offers a simple “magic bullet” solution in the form of daily self-monitoring, hinging around what he calls “active” questions. These are questions that measure our effort, not our results. There’s a difference between achieving and trying; we can’t always achieve a desired result, but anyone can try. In the course of Triggers, Goldsmith details the six “engaging questions” that can help us take responsibility for our efforts to improve and help us recognize when we fall short. Filled with revealing and illuminating stories from his work with some of the most successful chief executives and power brokers in the business world, Goldsmith offers a personal playbook on how to achieve change in our lives, make it stick, and become the person we want to be.
Publisher: Crown Currency
ISBN: 080414124X
Category : Business & Economics
Languages : en
Pages : 274
Book Description
Bestselling author and world-renowned executive coach Marshall Goldsmith examines the environmental and psychological triggers that can derail us at work and in life. Do you ever find that you are not the patient, compassionate problem solver you believe yourself to be? Are you surprised at how irritated or flustered the normally unflappable you becomes in the presence of a specific colleague at work? Have you ever felt your temper accelerate from zero to sixty when another driver cuts you off in traffic? Our reactions don’t occur in a vacuum. They are usually the result of unappreciated triggers in our environment—the people and situations that lure us into behaving in a manner diametrically opposed to the colleague, partner, parent, or friend we imagine ourselves to be. These triggers are constant and relentless and omnipresent. So often the environment seems to be outside our control. Even if that is true, as Goldsmith points out, we have a choice in how we respond. In Triggers, his most powerful and insightful book yet, Goldsmith shows how we can overcome the trigger points in our lives, and enact meaningful and lasting change. Goldsmith offers a simple “magic bullet” solution in the form of daily self-monitoring, hinging around what he calls “active” questions. These are questions that measure our effort, not our results. There’s a difference between achieving and trying; we can’t always achieve a desired result, but anyone can try. In the course of Triggers, Goldsmith details the six “engaging questions” that can help us take responsibility for our efforts to improve and help us recognize when we fall short. Filled with revealing and illuminating stories from his work with some of the most successful chief executives and power brokers in the business world, Goldsmith offers a personal playbook on how to achieve change in our lives, make it stick, and become the person we want to be.
The Earned Life
Author: Marshall Goldsmith
Publisher: Currency
ISBN: 0593237277
Category : Business & Economics
Languages : en
Pages : 305
Book Description
NEW YORK TIMES BESTSELLER • Discover the steps to earning your path to fulfillment and living without regrets—from the world-renowned executive coach and New York Times bestselling author of Triggers and What Got You Here Won't Get You There ONE OF SUMMER’S BEST BUSINESS BOOKS: Inc., Society for Human Resource Management • “My life changed for the better when I started working with Marshall Goldsmith. The Earned Life is a wonderful book.”—Dr. Jim Yong Kim, served as president of the World Bank “We are living an earned life when the choices, risks, and effort we make in each moment align with an overarching purpose in our lives, regardless of the eventual outcome.” That’s the definition of an earned life. But for many of us, that pesky final phrase is a stumbling block: “regardless of the eventual outcome.” Not being attached to the outcome goes against everything we’re taught about achievement and fulfillment in modern society. But now, in his most personal and powerful work to date, world-renowned leadership coach Marshall Goldsmith offers a dazzling but simple approach that accommodates both our persistent need for achievement and the inescapable “stuff happens” unfairness of life. Taking inspiration from Buddhism, Goldsmith reveals that the key to living the earned life, unbound by regret, requires committing to a habit of earning and, crucially, connecting that habit to something greater than the isolated achievements of careerism. By grounding our achievements in a higher aspiration, he shows, we can avoid the easy temptation to wallow in regret. Goldsmith implores readers to avoid the Great Western Disease of “I’ll be happy when. . . .” He offers practical advice and exercises aimed at helping us shed the obstacles, especially the failures of imagination, that prevent us from creating our own fulfilling lives. With this book as their guide, readers can close the gap between what they plan to achieve and what they actually get done—and avoid the trap of existential regret, the kind that reroutes destinies and persecutes our memories. Packed with illuminating stories from Goldsmith’s legendary career as a coach to some of the world’s highest-achieving leaders as well as reflections on his own experiences, The Earned Life is a road map for ambitious people seeking a higher purpose. “Marshall Goldsmith is a wonderful coach, educator, and author.”—Albert Bourla, CEO, Pfizer
Publisher: Currency
ISBN: 0593237277
Category : Business & Economics
Languages : en
Pages : 305
Book Description
NEW YORK TIMES BESTSELLER • Discover the steps to earning your path to fulfillment and living without regrets—from the world-renowned executive coach and New York Times bestselling author of Triggers and What Got You Here Won't Get You There ONE OF SUMMER’S BEST BUSINESS BOOKS: Inc., Society for Human Resource Management • “My life changed for the better when I started working with Marshall Goldsmith. The Earned Life is a wonderful book.”—Dr. Jim Yong Kim, served as president of the World Bank “We are living an earned life when the choices, risks, and effort we make in each moment align with an overarching purpose in our lives, regardless of the eventual outcome.” That’s the definition of an earned life. But for many of us, that pesky final phrase is a stumbling block: “regardless of the eventual outcome.” Not being attached to the outcome goes against everything we’re taught about achievement and fulfillment in modern society. But now, in his most personal and powerful work to date, world-renowned leadership coach Marshall Goldsmith offers a dazzling but simple approach that accommodates both our persistent need for achievement and the inescapable “stuff happens” unfairness of life. Taking inspiration from Buddhism, Goldsmith reveals that the key to living the earned life, unbound by regret, requires committing to a habit of earning and, crucially, connecting that habit to something greater than the isolated achievements of careerism. By grounding our achievements in a higher aspiration, he shows, we can avoid the easy temptation to wallow in regret. Goldsmith implores readers to avoid the Great Western Disease of “I’ll be happy when. . . .” He offers practical advice and exercises aimed at helping us shed the obstacles, especially the failures of imagination, that prevent us from creating our own fulfilling lives. With this book as their guide, readers can close the gap between what they plan to achieve and what they actually get done—and avoid the trap of existential regret, the kind that reroutes destinies and persecutes our memories. Packed with illuminating stories from Goldsmith’s legendary career as a coach to some of the world’s highest-achieving leaders as well as reflections on his own experiences, The Earned Life is a road map for ambitious people seeking a higher purpose. “Marshall Goldsmith is a wonderful coach, educator, and author.”—Albert Bourla, CEO, Pfizer
Summary of Marshall Goldsmith & Mark Reiter's The Earned Life
Author: Everest Media,
Publisher: Everest Media LLC
ISBN:
Category : Business & Economics
Languages : en
Pages : 30
Book Description
Please note: This is a companion version & not the original book. Sample Book Insights: #1 The Western paradigm is all about striving for something better in the future and believing that two things will result: we will remain essentially the same person we have been, only better, and against all the evidence, this time it will last. #2 The Every Breath Paradigm can be difficult for clients to accept, as it takes away the validation of past successes and the future-facing buzz of pursuing an ambitious goal. But it is crucial to their success, as it helps them see the futility of belaboring the past and the importance of focusing on the present moment. #3 Impermanence is easy to accept if you’re in the business of helping people change. When you accept that everything that flourishes also decays and disappears, you’re accepting a viewpoint that doesn’t apply only to worldly achievements and status. It applies powerfully to your personal development as well. #4 The connection between the present and the past is as immediate and direct as flipping a switch to fill a dark room with light. We must accept that everything of value that we have earned is impermanent, and we must constantly re-earn it.
Publisher: Everest Media LLC
ISBN:
Category : Business & Economics
Languages : en
Pages : 30
Book Description
Please note: This is a companion version & not the original book. Sample Book Insights: #1 The Western paradigm is all about striving for something better in the future and believing that two things will result: we will remain essentially the same person we have been, only better, and against all the evidence, this time it will last. #2 The Every Breath Paradigm can be difficult for clients to accept, as it takes away the validation of past successes and the future-facing buzz of pursuing an ambitious goal. But it is crucial to their success, as it helps them see the futility of belaboring the past and the importance of focusing on the present moment. #3 Impermanence is easy to accept if you’re in the business of helping people change. When you accept that everything that flourishes also decays and disappears, you’re accepting a viewpoint that doesn’t apply only to worldly achievements and status. It applies powerfully to your personal development as well. #4 The connection between the present and the past is as immediate and direct as flipping a switch to fill a dark room with light. We must accept that everything of value that we have earned is impermanent, and we must constantly re-earn it.
Mojo
Author: Marshall Goldsmith
Publisher: Profile Books
ISBN: 1847652158
Category : Self-Help
Languages : en
Pages : 223
Book Description
The follow-up to global bestseller What Got You Here Won't Get You There (the Amazon.com no.1 bestseller for 2007 on Leading People) addresses the vital phases of gaining mojo (tough), maintaining it (tougher) and recapturing it after you lose it (toughest of all, but not impossible) This is vital in any competitive arena, whether business, sport or politics. Goldsmith draws on new research, as well as his extensive experience with corporate teams and top executives, to provide compelling case studies throughout. Readers will learn the 26 powers that are within us all and will come away with a new, hyper-effective technique to define, track and ensure future success for themselves and their organisations. Goldsmith's one-on-one training usually comes with a six-figure price tag. Now his advice is available without the hefty fee.
Publisher: Profile Books
ISBN: 1847652158
Category : Self-Help
Languages : en
Pages : 223
Book Description
The follow-up to global bestseller What Got You Here Won't Get You There (the Amazon.com no.1 bestseller for 2007 on Leading People) addresses the vital phases of gaining mojo (tough), maintaining it (tougher) and recapturing it after you lose it (toughest of all, but not impossible) This is vital in any competitive arena, whether business, sport or politics. Goldsmith draws on new research, as well as his extensive experience with corporate teams and top executives, to provide compelling case studies throughout. Readers will learn the 26 powers that are within us all and will come away with a new, hyper-effective technique to define, track and ensure future success for themselves and their organisations. Goldsmith's one-on-one training usually comes with a six-figure price tag. Now his advice is available without the hefty fee.
Summary of Marshall Goldsmith & Mark Reiter's What Got You Here Won't Get You There
Author: Everest Media,
Publisher: Everest Media LLC
ISBN: 1669386678
Category : Business & Economics
Languages : en
Pages : 31
Book Description
Please note: This is a companion version & not the original book. Sample Book Insights: #1 Some people have an internal compass that always points them in the right direction. They not only navigate shopping malls, but their school years, careers, marriages, and friendships. They are grounded and know who they are and where they’re going. #2 The problem is that people’s inner compass of correct behavior has gone out of whack, and they become clueless about their position among their coworkers. I wish I could snap my fingers and make these people immediately see the need to change, but I can’t. Instead, I show them what their colleagues at work think of them. #3 The most important thing I’ve learned in my career is that a comma can ruin a sentence. This book is about helping you deliver your lines in the workplace in the most effective way possible. #4 You can get to a better place if you go there. You have to understand that what got you here won’t get you there. You have to make the journey.
Publisher: Everest Media LLC
ISBN: 1669386678
Category : Business & Economics
Languages : en
Pages : 31
Book Description
Please note: This is a companion version & not the original book. Sample Book Insights: #1 Some people have an internal compass that always points them in the right direction. They not only navigate shopping malls, but their school years, careers, marriages, and friendships. They are grounded and know who they are and where they’re going. #2 The problem is that people’s inner compass of correct behavior has gone out of whack, and they become clueless about their position among their coworkers. I wish I could snap my fingers and make these people immediately see the need to change, but I can’t. Instead, I show them what their colleagues at work think of them. #3 The most important thing I’ve learned in my career is that a comma can ruin a sentence. This book is about helping you deliver your lines in the workplace in the most effective way possible. #4 You can get to a better place if you go there. You have to understand that what got you here won’t get you there. You have to make the journey.
Willful Blindness
Author: Margaret Heffernan
Publisher: Bloomsbury Publishing USA
ISBN: 0802777953
Category : Business & Economics
Languages : en
Pages : 305
Book Description
“With deft prose and page after page of keen insights, Heffernan shows why we close our eyes to facts that threaten our families, our livelihood, and our self-image--and, even better, she points the way out of the darkness.” --Daniel H. Pink In the tradition of Malcolm Gladwell and Nassim Nicholas Taleb, Margaret Heffernan's Willful Blindness is a tour de force on human behavior that will open your eyes. Why, after every major accident and blunder, do we look back and say, How could we have been so blind? Why do some people see what others don't? And how can we change? Drawing on studies by psychologists and neuroscientists, and from interviews with business leaders, whistleblowers, and white collar criminals, distinguished businesswoman and writer Margaret Heffernan examines the phenomenon of willful blindness, exploring the reasons that individuals and groups are blind to impending personal tragedies, corporate collapses, engineering failures-even crimes against humanity. We turn a blind eye in order to feel safe, to avoid conflict, to reduce anxiety, and to protect prestige. But greater understanding leads to solutions, and Heffernan shows how-by challenging our biases, encouraging debate, discouraging conformity, and not backing away from difficult or complicated problems-we can be more mindful of what's going on around us and be proactive instead of reactive.
Publisher: Bloomsbury Publishing USA
ISBN: 0802777953
Category : Business & Economics
Languages : en
Pages : 305
Book Description
“With deft prose and page after page of keen insights, Heffernan shows why we close our eyes to facts that threaten our families, our livelihood, and our self-image--and, even better, she points the way out of the darkness.” --Daniel H. Pink In the tradition of Malcolm Gladwell and Nassim Nicholas Taleb, Margaret Heffernan's Willful Blindness is a tour de force on human behavior that will open your eyes. Why, after every major accident and blunder, do we look back and say, How could we have been so blind? Why do some people see what others don't? And how can we change? Drawing on studies by psychologists and neuroscientists, and from interviews with business leaders, whistleblowers, and white collar criminals, distinguished businesswoman and writer Margaret Heffernan examines the phenomenon of willful blindness, exploring the reasons that individuals and groups are blind to impending personal tragedies, corporate collapses, engineering failures-even crimes against humanity. We turn a blind eye in order to feel safe, to avoid conflict, to reduce anxiety, and to protect prestige. But greater understanding leads to solutions, and Heffernan shows how-by challenging our biases, encouraging debate, discouraging conformity, and not backing away from difficult or complicated problems-we can be more mindful of what's going on around us and be proactive instead of reactive.
The Making of a Leader
Author: Tom Young
Publisher: Robinson
ISBN: 1472145062
Category : Business & Economics
Languages : en
Pages : 307
Book Description
From polar explorers and politicians to CEOs and sports coaches, we are fascinated with the makeup of leaders. How do they thrive under pressure and inspire others to do the same? How do they establish a culture of long-term success? Performance psychologist Tom Young has worked closely with teams and individuals at the highest level of professional sport. He has seen how leaders in these high-pressure environments communicate, how they maintain focus and respond to challenges. In The Making of a Leader, Young shares the practical principles of sustained elite performance and shows how any individual can add value to their own business or organisation by applying these insights. You will learn how to develop a leadership philosophy that is true to your values, effectively manage and get results from individuals and teams, establish a high-performance culture and bring value to your organisation - in short, the ingredients that make a leader. These lessons are based on interviews with: - Stuart Lancaster, current Leinster coach and former Head Coach of the England national RFU team - Ashley Giles, ECB Director of Cricket during England's 2019 World Cup win - Gary Kirsten, record-breaking former international batsman and World Cup-winning coach of the Indian national team - Dan Quinn, Head Coach of Atlanta Falcons and a Super Bowl winner with Seattle Seahawks - Roberto Martinez, FA Cup-winner and Belgium national team manager - Sean Dyche, Burnley FC manager - Michael Maguire, Head Coach of the New Zealand national rugby league team The Making of a Leader is a unique, inspiring guide to leadership that can inspire positive results in any context, based on interviews and experiences from the cutting edge of elite sport. --- 'Offers fascinating insight into man management and the attributes needed to be an effective leader, which is incredibly useful and relevant to me ahead of captaining the 2020 European Ryder Cup team' - Pádraig Harrington, three-time Major champion and captain of the 2020 European Ryder Cup team 'Although elite athletes understand the keys to excellence, you rarely have the chance to get inside their heads. You're in luck: Tom Young has solved that problem. As a performance psychologist, he's worked closely with some of the world's best in both individual and team sports. In this fascinating book, he shares his rich experiences and his keen insights on the science - and the practice - of achieving and sustaining success' - Adam Grant, New York Times bestselling author of Originals and Give and Take, and host of the chart-topping TED podcast WorkLife 'I am always looking to learn from other sports and this book gives a unique insight into what it takes to navigate the challenges of high performance' - Tommy Fleetwood, professional golfer 'This book shows that in the world of professional sport these proven and renowned leaders all have their own rules of strategy, which have brought continued success and recognition' - Alastair Campbell, bestselling author, strategist, broadcaster and lifelong fan of Burnley FC 'Full of important lessons that you learn as a leader in sport that are as applicable to business environments as they are to elite sports' - Sir Bill Beaumont, chairman of World Rugby and former England and British & Irish Lions captain 'The Making of a Leader provides a unique insight into the inner workings of established leaders' minds. Well worth a read to gain useful leadership intel' - Rebecca Symes, sports psychologist, The FA and England Lionesses
Publisher: Robinson
ISBN: 1472145062
Category : Business & Economics
Languages : en
Pages : 307
Book Description
From polar explorers and politicians to CEOs and sports coaches, we are fascinated with the makeup of leaders. How do they thrive under pressure and inspire others to do the same? How do they establish a culture of long-term success? Performance psychologist Tom Young has worked closely with teams and individuals at the highest level of professional sport. He has seen how leaders in these high-pressure environments communicate, how they maintain focus and respond to challenges. In The Making of a Leader, Young shares the practical principles of sustained elite performance and shows how any individual can add value to their own business or organisation by applying these insights. You will learn how to develop a leadership philosophy that is true to your values, effectively manage and get results from individuals and teams, establish a high-performance culture and bring value to your organisation - in short, the ingredients that make a leader. These lessons are based on interviews with: - Stuart Lancaster, current Leinster coach and former Head Coach of the England national RFU team - Ashley Giles, ECB Director of Cricket during England's 2019 World Cup win - Gary Kirsten, record-breaking former international batsman and World Cup-winning coach of the Indian national team - Dan Quinn, Head Coach of Atlanta Falcons and a Super Bowl winner with Seattle Seahawks - Roberto Martinez, FA Cup-winner and Belgium national team manager - Sean Dyche, Burnley FC manager - Michael Maguire, Head Coach of the New Zealand national rugby league team The Making of a Leader is a unique, inspiring guide to leadership that can inspire positive results in any context, based on interviews and experiences from the cutting edge of elite sport. --- 'Offers fascinating insight into man management and the attributes needed to be an effective leader, which is incredibly useful and relevant to me ahead of captaining the 2020 European Ryder Cup team' - Pádraig Harrington, three-time Major champion and captain of the 2020 European Ryder Cup team 'Although elite athletes understand the keys to excellence, you rarely have the chance to get inside their heads. You're in luck: Tom Young has solved that problem. As a performance psychologist, he's worked closely with some of the world's best in both individual and team sports. In this fascinating book, he shares his rich experiences and his keen insights on the science - and the practice - of achieving and sustaining success' - Adam Grant, New York Times bestselling author of Originals and Give and Take, and host of the chart-topping TED podcast WorkLife 'I am always looking to learn from other sports and this book gives a unique insight into what it takes to navigate the challenges of high performance' - Tommy Fleetwood, professional golfer 'This book shows that in the world of professional sport these proven and renowned leaders all have their own rules of strategy, which have brought continued success and recognition' - Alastair Campbell, bestselling author, strategist, broadcaster and lifelong fan of Burnley FC 'Full of important lessons that you learn as a leader in sport that are as applicable to business environments as they are to elite sports' - Sir Bill Beaumont, chairman of World Rugby and former England and British & Irish Lions captain 'The Making of a Leader provides a unique insight into the inner workings of established leaders' minds. Well worth a read to gain useful leadership intel' - Rebecca Symes, sports psychologist, The FA and England Lionesses
The Happy Mind
Author: Kevin Horsley
Publisher: TCK Publishing
ISBN: 1631610899
Category : Self-Help
Languages : en
Pages : 128
Book Description
Don’t waste another day feeling unfulfilled—a guide to mastering the habits of happiness by the Wall Street Journal-bestselling author of Unlimited Memory. Happiness is more than just a feeling—it’s a learned skill. When you master the habits of happiness, your life will be filled with more peace, purpose, and passion. The answers lie within the depths of your mind. The Happy Mind offers valuable insights for building lasting happiness instead of being driven by short-term pleasure seeking. When you look at all the scientific research, religious teachings, and philosophical insights surrounding the topic of happiness, one thing becomes clear: We all experience happiness differently. What makes one person happy may make another miserable. This book is about customizing your happiness—and finding your own unique roadmap. You’ll learn: How people search for happiness in all the wrong places, and how you can avoid these “happiness traps” that keep you stuck and unfulfilled Why most people mistake pleasure for happiness, and how this simple mistake causes you to lose sight of what really matters to you The nine common qualities that super happy people share (and how you can apply them to brighten up your life) The key traits of unhappiness (and the most important behaviors you should avoid) Easy changes you can make that will create more long-term happiness for you and your loved ones
Publisher: TCK Publishing
ISBN: 1631610899
Category : Self-Help
Languages : en
Pages : 128
Book Description
Don’t waste another day feeling unfulfilled—a guide to mastering the habits of happiness by the Wall Street Journal-bestselling author of Unlimited Memory. Happiness is more than just a feeling—it’s a learned skill. When you master the habits of happiness, your life will be filled with more peace, purpose, and passion. The answers lie within the depths of your mind. The Happy Mind offers valuable insights for building lasting happiness instead of being driven by short-term pleasure seeking. When you look at all the scientific research, religious teachings, and philosophical insights surrounding the topic of happiness, one thing becomes clear: We all experience happiness differently. What makes one person happy may make another miserable. This book is about customizing your happiness—and finding your own unique roadmap. You’ll learn: How people search for happiness in all the wrong places, and how you can avoid these “happiness traps” that keep you stuck and unfulfilled Why most people mistake pleasure for happiness, and how this simple mistake causes you to lose sight of what really matters to you The nine common qualities that super happy people share (and how you can apply them to brighten up your life) The key traits of unhappiness (and the most important behaviors you should avoid) Easy changes you can make that will create more long-term happiness for you and your loved ones
The Automatic Customer
Author: John Warrillow
Publisher: Penguin
ISBN: 159184746X
Category : Business & Economics
Languages : en
Pages : 226
Book Description
The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret—no matter what industry you’re in—is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club). According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company. Consider Whatsapp, the internet-based messaging service that was purchased by Facebook for $19 billion. While other services bombarded users with invasive ads in order to fund a free messaging platform, Whatsapp offered a refreshingly private tool on a subscription platform, charging just $1 per year. Their business model enabled the kind of service that customers wanted and ensured automatic customers for years to come. As Warrillow shows, subscriptions aren’t limited to technology or media businesses. Companies in nearly any industry, from start-ups to the Fortune 500, from home contractors to florists, can build subscriptions into their business. Warrillow provides the essential blueprint for winning automatic customers with one of the nine subscription business models, including: • The Membership Website Model: Companies like The Wood Whisperer Guild, ContractorSelling, and DanceStudioOwner offer access to highly specialized, high quality information, recognizing that people will pay for good content. This model can work for any business with a tightly defined niche market and insider information. • The Simplifier Model: Companies like Mosquito Squad (pest control) and Hassle Free Homes (home maintenance) take a recurring task off your to-do list. Any business serving busy consumers can adopt this model not only to create a recurring revenue stream, but also to take advantage of the opportunity to cross-sell or bundle their services. • The Surprise Box Model: Companies like BarkBox (dog treats) and Standard Cocoa (craft chocolate) send their subscribers curated packages of goodies each month. If you can handle the logistics of shipping, giving customers joy in something new can translate to sales on your larger e-commerce site. This book also shows you how to master the psychology of selling subscriptions and how to reduce churn and provides a road map for the essential statistics you need to measure the health of your subscription business. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon.
Publisher: Penguin
ISBN: 159184746X
Category : Business & Economics
Languages : en
Pages : 226
Book Description
The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret—no matter what industry you’re in—is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club). According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company. Consider Whatsapp, the internet-based messaging service that was purchased by Facebook for $19 billion. While other services bombarded users with invasive ads in order to fund a free messaging platform, Whatsapp offered a refreshingly private tool on a subscription platform, charging just $1 per year. Their business model enabled the kind of service that customers wanted and ensured automatic customers for years to come. As Warrillow shows, subscriptions aren’t limited to technology or media businesses. Companies in nearly any industry, from start-ups to the Fortune 500, from home contractors to florists, can build subscriptions into their business. Warrillow provides the essential blueprint for winning automatic customers with one of the nine subscription business models, including: • The Membership Website Model: Companies like The Wood Whisperer Guild, ContractorSelling, and DanceStudioOwner offer access to highly specialized, high quality information, recognizing that people will pay for good content. This model can work for any business with a tightly defined niche market and insider information. • The Simplifier Model: Companies like Mosquito Squad (pest control) and Hassle Free Homes (home maintenance) take a recurring task off your to-do list. Any business serving busy consumers can adopt this model not only to create a recurring revenue stream, but also to take advantage of the opportunity to cross-sell or bundle their services. • The Surprise Box Model: Companies like BarkBox (dog treats) and Standard Cocoa (craft chocolate) send their subscribers curated packages of goodies each month. If you can handle the logistics of shipping, giving customers joy in something new can translate to sales on your larger e-commerce site. This book also shows you how to master the psychology of selling subscriptions and how to reduce churn and provides a road map for the essential statistics you need to measure the health of your subscription business. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon.
Go Put Your Strengths to Work
Author: Marcus Buckingham
Publisher: Simon and Schuster
ISBN: 0743261682
Category : Business & Economics
Languages : en
Pages : 288
Book Description
Strengths movement founder Marcus Buckingham answers the ultimate question: How can you actually apply your strengths for maximum success at work?
Publisher: Simon and Schuster
ISBN: 0743261682
Category : Business & Economics
Languages : en
Pages : 288
Book Description
Strengths movement founder Marcus Buckingham answers the ultimate question: How can you actually apply your strengths for maximum success at work?