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Author: Milkyway Media Publisher: Milkyway Media ISBN: Category : Business & Economics Languages : en Pages : 59
Book Description
Get the Summary of Allan Dib's Lean Marketing in 20 minutes. Please note: This is a summary & not the original book. "Lean Marketing" by Allan Dib explores the application of lean manufacturing principles to marketing, emphasizing efficiency and value creation. The book recounts the author's experiences, including a pivotal conference in León, Mexico, and delves into the history of lean manufacturing, pioneered by Toyota. Lean marketing aims to eliminate waste and focus on creating value for the target market, contrasting with traditional mass marketing...
Author: Milkyway Media Publisher: Milkyway Media ISBN: Category : Business & Economics Languages : en Pages : 59
Book Description
Get the Summary of Allan Dib's Lean Marketing in 20 minutes. Please note: This is a summary & not the original book. "Lean Marketing" by Allan Dib explores the application of lean manufacturing principles to marketing, emphasizing efficiency and value creation. The book recounts the author's experiences, including a pivotal conference in León, Mexico, and delves into the history of lean manufacturing, pioneered by Toyota. Lean marketing aims to eliminate waste and focus on creating value for the target market, contrasting with traditional mass marketing...
Author: Allan Dib Publisher: Page Two ISBN: 1989603688 Category : Business & Economics Languages : en Pages : 0
Book Description
WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.
Author: Allan Dib Publisher: Page Two ISBN: 1774583941 Category : Business & Economics Languages : en Pages : 0
Book Description
Bigger Results with Less Marketing You keep being told to do more marketing—more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There’s a better way. The lean movement has transformed manufacturing and is now revolutionizing marketing. Small, medium, and large businesses are getting bigger and better results with less marketing. In this book, you’ll discover: ● Why many existing marketing techniques have stopped working and what to do instead. ● The exact tools and tactics you need to build a devastatingly effective marketing system. ● How to win with a simple, structured, and systemized approach rather than failing with random acts of marketing. ● How to pivot from bloated, ineffective, and wasteful marketing activities to ones that compel prospects to take action. ● How to create a strong product-market fit so that your target market intensely desires what you have to offer. ● How to do marketing you’ll be proud of that works without hype, scams, or pressure. ● How to build a strong brand that creates goodwill and attracts ideal customers. Lean Marketing is a follow-up to the international bestselling phenomenon, The 1-Page Marketing Plan. Stop trying to outshout the other guy. Stop blunt-force conventional marketing tactics that annoy, interrupt, and repel. Stop wasting time with theoretical claptrap that doesn’t work in the real world. Get immediate traction by implementing lean marketing.
Author: Lonny Kocina Publisher: Greenleaf Book Group ISBN: 0999069314 Category : Business & Economics Languages : en Pages : 246
Book Description
This is the most practical marketing book you will ever read. It outlines a six-step process that will bring clarity to marketing like you’ve never experienced before. It’s literally a step-by-step guide to more leads, higher sales and a stronger brand. The first step is simply being a competent marketer. As the CEO of your organization, this should worry you: Your marketing team knows a lot less about marketing than they let on. And you can prove it in an instant. Ask them to explain the difference between the marketing mix and the promotional mix. It’s a basic question but surprisingly most marketers don’t know the answer. Imagine asking your accounting staff the difference between a balance sheet and an income statement and finding out you stumped them. Now consider this: You can maybe ring another 20% in sales out of your current customers, but that’s offset by the hole in your customer bucket. Real growth comes from new business development and you’ve entrusted a good share of that to a marketing team that can't define a basic marketing term. Not good. I suggest you buy a copy of this book for yourself first. I’ll show you the six steps of Strategically Aimed Marketing or the SAM 6® process for short. It will get you up to speed quickly. Then buy copies for your staff and have them integrate the process into your organization. If you are a marketing manager, writer, graphic designer or anyone else who has a hand in marketing, you should buy this book and beat your CEO to the punch. I’m not kidding when I say The CEO’s Guide to Marketing will make you the smartest marketer in the room. You are going to wish you had this book years ago. Lonny Kocina
Author: Carlos Gil Publisher: Kogan Page Publishers ISBN: 0749497599 Category : Business & Economics Languages : en Pages : 241
Book Description
WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.
Author: Stephen Brown Publisher: Cyan Books ISBN: 9781905736829 Category : Business & Economics Languages : en Pages : 398
Book Description
[b]Sometimes you have to kill to make a killing[/b]Forget organizational parables, forget corporate satires and business fiction. At last a management thriller has arrived. A critically acclaimed high-suspense novel that reveals thesecrets of 21st century marketing. I read [i]The Marketing Code[/i] from beginning to end in one sitting. I had to know how it turned out. It shows great imagination, clever plotting, and a Rabelaisian scale of outrage and wit. -Professor Philip Kotler, marketing guru.Other titles by Stephen Brown:[i]The Customer KeyAgents and DealersFail Better![/i]
Author: Paul Myerson Publisher: McGraw Hill Professional ISBN: 0071829865 Category : Business & Economics Languages : en Pages : 337
Book Description
Best practices for implementing Lean techniques in retail and wholesale “Essential reading for those who want to learn how Lean provides a competitive edge in today’s fast-paced, multi-channel, and cost-conscious environment.” --Mark Temkin, Director, Demand Planning, Barnes & Noble, Inc. “Provides an enlightening perspective on the applications of Lean principles to the increasingly challenging worlds of the retail and wholesale sectors.” --Professor C. John Langley, Jr., Penn State University Featuring real-world case studies, this practical, streamlined guide reveals how utilize a comprehensive Lean methodology throughout retail and wholesale businesses to reduce costs and improve productivity, quality, customer service, and profitability. Lean Retail and Wholesale examines Lean opportunities from the viewpoint of retail strategy, merchandise management, and store and distribution operations and provides a holistic, systematic approach for identifying and eliminating non-value-added activities. The Lean techniques presented can be applied to traditional brick-and-mortar wholesalers and retailers as well as e-businesses. Coverage includes: Using Lean as a tool to survive and thrive in retail and wholesale (R)evolution of retail--from the general store to e-commerce The Lean journey from goods to services Lean retail and wholesale: early signs of promise Basic Lean concepts and tools: building a solid foundation Advanced Lean concepts and tools: K.I.S.S. (keep it simple and straightforward) Retail strategy: sales and marketing, location, human resources management, IT, supply chain management, and customer relationship management Merchandise management: planning, buying, pricing, and communications Store operations management Lean retail and wholesale distribution Lean assessments and value stream mapping Leadership, culture, teams, and training Partnering, outsourcing, import, technology, and Six Sigma Critical thinking and continuous improvement: methodology, education, training, and analytics Defining and measuring success—measurements and current statistics The road ahead: thoughts and suggestions on the future of Lean in retail and wholesale
Author: Idris Mootee Publisher: Hushion House ISBN: 9780973130805 Category : Business & Economics Languages : en Pages : 192
Book Description
Markets are changing at a rapid speed. Industry boundaries are blurring. Customers are getting increasingly sophisticated and demanding. How do these phenomena impact upon strategic marketing thinking?This book focuses on these challenges and provides CEOs and senior executives with managerially relevant frameworks and strategic perspectives on marketing. It complements marketing courses leading MBA schools teach, delivering the latest in strategic marketing thinking. What you're going to get is not a collection of sleight-of-hand tricks or mumbo-jumbo incantations. This book will help you gain the core knowledge you need to understand and apply advanced techniques of strategic marketing, including developing strategic positioning, managing brands, selecting pricing strategies, planning the marketing mix and promoting customer adoptions. This book also specifically addresses the challenges associated with launching innovative new products and technologies. It allows executives to understand the uncertainties and try to minimize them. And how understanding consumer behavior and adoption patterns can be critical to commercial success. In fact, this book is the shortcut to marketing mastery for those steering towards the fast track. This book not only benefits executives across the organization (in engineering, finance, product development, operations, sales and other areas), it also provides a common marketing language and understanding, that greatly facilitates the marketing strategy development process and is an excellent guide to a comprehensive overhaul of an organization's marketing strategy.
Author: Josh Nelson Publisher: Josh Nelson ISBN: 1703385454 Category : Business & Economics Languages : en Pages : 252
Book Description
The Seven Figure Agency Roadmap is the must-have resource for digital marketing agency owners. Increase your income, work when and how you want, get your clients get incredible results...... and live your desired lifestyle. The Seven Figure Agency is designed to solve these issues you may be experiencing such as: * Too many agencies hit an income ceiling, and never make the kind of money (or the kind of impact) that they are capable of. They get stuck at one of the 3 plateaus: Startup, Struggle or even Success * Most agencies blame themselves, and try to work on their MINDSET -- But nothing changes because it's not your mindset that's the problem. It's the MODEL that needs to change. * The model that you bought into when you started your agency business is completely unscalable (Manual prospecting to get a few leads, chasing prospects down rather than getting them to come to you... and living off of project revenue so there's never consistent income or time for you). * For the last 5 years, the author has been working with a select group of agencies, taking them from Struggle to Success, Scale and Significance. Josh Nelson has a very new approach and he shares the very best of what is working in his business & for the agencies he works with to build million dollar agencies. This book is essential reading for agencies of all types and experience-levels and is of particular value for anyone looking to start a digital marketing agency to short cut growing pains and accelerate their growth to Seven Figures & Beyond.Forget the old concept of a general, digital marketing agency that takes years to establish - there's no need to wait when you have The Seven Figure Agency Roadmap. Whether your dream is to control your schedule or earn six figures in a month, The Seven Figure Agency Roadmap is your manual.This set of turn-by-turn directions to building a digital agency teaches: * How Josh went from virtually bankrupt to running a hypergrowth agency that made the Inc 5000 list of fastest growing companies in the Untied States 4 years in a row * How to build the team that will manage the day-to-day operations * How top agency owners grow to seven figures within a year * How to add $5,000 in monthly recurring revenue to your agency every single month * How to rapidly establish authority in any niche, so clients ask to work with you When you purchase the book you get access to a workbook that help you put the ideas into action: * Multiple case studies & long form interviews with members of Seven Figure Agency Coaching who have grown their revenue to seven figures, hired teams to replace themselves, or sold their agencies for a nice profit * Josh's templates you can copy for setting goals, designing your marketing, and tracking performance * How the Seven Figure Agency principles create a life shaped to your goals
Author: Milkyway Media
Author: Milkyway Media
Author: Allan Dib
Author: Allan Dib
Author: Lonny Kocina
Author: Carlos Gil
Author: Perry Daneshgari
Author: Stephen Brown
Author: Paul Myerson
Author: Idris Mootee
Author: Josh Nelson