Summary: Getting Business to Come to You PDF Download

Author: BusinessNews Publishing,
Publisher: Primento
ISBN: 2806243246
Category : Business & Economics
Languages : en
Pages : 30

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Book Description
The must-read summary of Paul and Sarah Edwards and Laura C. Douglas' book: "Getting Business to Come to You: Everything You Need to Do Your Own Advertising & Sales Promotions". This complete summary of the ideas from Paul and Sarah Edwards and Laura C. Douglas' book "Getting Business To Come To You" shows that the only truly essential element for a successful business is having enough people to buy your product or service week after week. In other words, marketing is the life blood of any business. Marketing does not necessarily require you to be on the road. The authors suggest that there are effective ways of maintaining a business profile, so that people come to do business with you of their own accord. This requires an effective, high profile strategy that any business can develop for themselves if they use the right techniques. There’s no single magic strategy that works for every business. Marketing will always be an ongoing, experimental process that in the final analysis must stand or fall on its own merits. The key is not to rely on any one method exclusively, but to have a wide range of marketing activities underway all the time. Added-value of this summary: • Save time • Understand the key concepts • Increase your business knowledge To learn more, read "Getting Business To Come To You" and discover how to grow your business.

Author: W. Chan Kim
Publisher: Hachette Books
ISBN: 0316314056
Category : Business & Economics
Languages : en
Pages : 312

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Book Description
NEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and over 4 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.

Author: Grant Cardone
Publisher: Greenleaf Book Group
ISBN: 1608322904
Category : Business & Economics
Languages : en
Pages : 281

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Book Description
Shows that knowing the principles of selling is a prerequisite for success of any kind, and explains how to put those principles to use. This title includes tools and techniques for mastering persuasion and closing the sale.

Author: David Allen
Publisher: Penguin
ISBN: 0698161866
Category : Business & Economics
Languages : en
Pages : 354

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Book Description
The book Lifehack calls "The Bible of business and personal productivity." "A completely revised and updated edition of the blockbuster bestseller from 'the personal productivity guru'"—Fast Company Since it was first published almost fifteen years ago, David Allen’s Getting Things Done has become one of the most influential business books of its era, and the ultimate book on personal organization. “GTD” is now shorthand for an entire way of approaching professional and personal tasks, and has spawned an entire culture of websites, organizational tools, seminars, and offshoots. Allen has rewritten the book from start to finish, tweaking his classic text with important perspectives on the new workplace, and adding material that will make the book fresh and relevant for years to come. This new edition of Getting Things Done will be welcomed not only by its hundreds of thousands of existing fans but also by a whole new generation eager to adopt its proven principles.

Author: Bill Gates
Publisher: Grand Central Publishing
ISBN: 9780446912808
Category : Business & Economics
Languages : en
Pages : 496

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Book Description
In his new book, Microsoft chairman and CEO Bill Gates discusses how technology can help run businesses better today and how it will transform the nature of business in the near future. Gates stresses the need for managers to view technology not as overhead but as a strategic asset, and offers detailed examples from Microsoft, GM, Dell, and many other successful companies. Companion Web site.

Author: Bob Burg
Publisher: Penguin
ISBN: 110121645X
Category : Business & Economics
Languages : en
Pages : 156

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Book Description
A new edition with expanded content is available now, “The Go-Giver, Expanded Edition: A Little Story About a Powerful Business Idea” An engaging book that brings new relevance to the old proverb “Give and you shall receive” The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. And so one day, desperate to land a key sale at the end of a bad quarter, he seeks advice from the enigmatic Pindar, a legendary consultant referred to by his many devotees simply as the Chairman. Over the next week, Pindar introduces Joe to a series of “go-givers:” a restaurateur, a CEO, a financial adviser, a real estate broker, and the “Connector,” who brought them all together. Pindar’s friends share with Joe the Five Laws of Stratospheric Success and teach him how to open himself up to the power of giving. Joe learns that changing his focus from getting to giving—putting others’ interests first and continually adding value to their lives—ultimately leads to unexpected returns. Imparted with wit and grace, The Go-Giver is a heartwarming and inspiring tale that brings new relevance to the old proverb “Give and you shall receive.” From the Hardcover edition.

Author: Clayton M. Christensen
Publisher: Harvard Business Review Press
ISBN: 1633692574
Category : Business & Economics
Languages : en
Pages : 26

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Book Description
In the spring of 2010, Harvard Business School’s graduating class asked HBS professor Clay Christensen to address them—but not on how to apply his principles and thinking to their post-HBS careers. The students wanted to know how to apply his wisdom to their personal lives. He shared with them a set of guidelines that have helped him find meaning in his own life, which led to this now-classic article. Although Christensen’s thinking is rooted in his deep religious faith, these are strategies anyone can use. Since 1922, Harvard Business Review has been a leading source of breakthrough ideas in management practice. The Harvard Business Review Classics series now offers you the opportunity to make these seminal pieces a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world.

Author: Edward Hess
Publisher: Stanford University Press
ISBN: 0804784884
Category : Business & Economics
Languages : en
Pages : 143

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Book Description
“Captures the basic laws of growth companies and creates a new formula for success.” —Richard A. D’Aveni, Tuck School of Business, Dartmouth College Organic business growth is governed by its own natural laws—underlying truths that set the stage for growth and innovation, much in the way that Einstein’s theory of relativity accounts for the movement of objects in the space-time continuum. The most fundamental law is that uncertainty is the only certainty. Dominating forces are ambiguity and change; the processes at work involve exploration, invention, and experimentation. Unfortunately, these truths run counter to the principles of stability, predictability, and linearity that have long informed the design of our firms. The Physics of Business Growth explains how to create growth in today’s business environment, providing a roadmap and a set of practical tools to navigate its challenges. The book lays out a three-step formula that will prove invaluable to professionals who have the opportunity to influence growth now, as well as to tomorrow’s growth leaders, guiding them in (1) creating the right employee and organizational mindsets to enable growth, (2) building an internal corporate growth system, and (3) putting in place processes that result in identifying opportunities, launching growth experiments, and managing a growth portfolio. “Avoids the trap of magical thinking, which glosses over the messiness and complexity involved in growing a business. Rather, they offer a robust toolkit that growth leaders can adapt to their own circumstances.” —J. M. Ryan, Senior Fellow, Wharton Executive Education

Author: John Warrillow
Publisher: Penguin
ISBN: 159184746X
Category : Business & Economics
Languages : en
Pages : 226

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Book Description
The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret—no matter what industry you’re in—is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club). According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company. Consider Whatsapp, the internet-based messaging service that was purchased by Facebook for $19 billion. While other services bombarded users with invasive ads in order to fund a free messaging platform, Whatsapp offered a refreshingly private tool on a subscription platform, charging just $1 per year. Their business model enabled the kind of service that customers wanted and ensured automatic customers for years to come. As Warrillow shows, subscriptions aren’t limited to technology or media businesses. Companies in nearly any industry, from start-ups to the Fortune 500, from home contractors to florists, can build subscriptions into their business. Warrillow provides the essential blueprint for winning automatic customers with one of the nine subscription business models, including: • The Membership Website Model: Companies like The Wood Whisperer Guild, ContractorSelling, and DanceStudioOwner offer access to highly specialized, high quality information, recognizing that people will pay for good content. This model can work for any business with a tightly defined niche market and insider information. • The Simplifier Model: Companies like Mosquito Squad (pest control) and Hassle Free Homes (home maintenance) take a recurring task off your to-do list. Any business serving busy consumers can adopt this model not only to create a recurring revenue stream, but also to take advantage of the opportunity to cross-sell or bundle their services. • The Surprise Box Model: Companies like BarkBox (dog treats) and Standard Cocoa (craft chocolate) send their subscribers curated packages of goodies each month. If you can handle the logistics of shipping, giving customers joy in something new can translate to sales on your larger e-commerce site. This book also shows you how to master the psychology of selling subscriptions and how to reduce churn and provides a road map for the essential statistics you need to measure the health of your subscription business. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon.

Author: Readtrepreneur Publishing
Publisher:
ISBN: 9781646151752
Category : Study Aids
Languages : en
Pages : 76

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Book Description
Sell or Be Sold: How to Get Your Way in Business and in Life by Grant Cardone - Book Summary - Readtrepreneur (Disclaimer: This is NOT the original book, but an unofficial summary.) What if we are viewing the world in an incorrect way? Every aspect in our life should be viewed as a sale to obtain the best possible results. Sell or Be Sold kicks off from the premise that by viewing everything as a sale, it becomes simpler to tackle problems and bend them to your will. Evidently, knowing the principles of selling is key to make this philosophy work but don't worry if you're a rookie, Grant Cardone is here to show you the ropes. (Note: This summary is wholly written and published by readtrepreneur. It is not affiliated with the original author in any way) "A little imagination combined with massive action goes a long way." - Grant Cardone Helping you achieve success in your professional and personal live, Sell or Be Sold is a title worth reading. It will widen your horizons regarding the ideal perspective you should have on life and it would provide with a great deal pleasure when you notice how much control you will get to have when facing problematic situations. By becoming a master salesman, you will realize how easy is to talk your way out of many issues and benefit from them. The most successful individuals possess "people skills" and you should develop them as well. Grant Cardone claims that his book will sharpen your sales instincts so you can apply them to every situation in your life. P.S. Sell or Be Sold is a fantastic book that will help you master the art of selling and teach you how to see everything in life as a sell, because it truly is. The Time for Thinking is Over! Time for Action! Scroll Up Now and Click on the "Buy now with 1-Click" Button to Grab your Copy Right Away! Why Choose Us, Readtrepreneur? ● Highest Quality Summaries ● Delivers Amazing Knowledge ● Awesome Refresher ● Clear And Concise Disclaimer Once Again: This book is meant for a great companionship of the original book or to simply get the gist of the original book.