Successful Marketing of the Swan Label PDF Download

Author:
Publisher: Nordic Council of Ministers
ISBN: 9289314885
Category : Eco-labeling
Languages : en
Pages : 102

View

Book Description

Author:
Publisher: Nordic Council of Ministers
ISBN: 9289316802
Category : Eco-labeling
Languages : en
Pages : 171

View

Book Description
This report presents the third evaluation of the Nordic Swan ecolabelling scheme. The evaluation is conducted from the perspective of the public administration, and it examines the role of the Nordic Swan in a policy context. Recommendations are presented for authorities in the Nordic countries and for the bodies operating the schemes on a Nordic and national level. The evaluation focuses on current opportunities and challenges in the operating environment of the scheme. It examines the relations between the Nordic Swan and the EU Eco-label in the Nordic countries, including their governance procedures, popularity and reception in the market. Other current topics addressed include the progress achieved by the Nordic marketing strategy for the Swan and some current governance issues in the scheme, including the grounds for public funding for the Nordic Swan. The report also analyses the relations between the Swan and other environmental information systems. In particular, the report investigates the opportunities and challenges ensuing from the current attention to climate issues for the Nordic Swan.

Author:
Publisher: Nordic Council of Ministers
ISBN: 9289327588
Category : Business & Economics
Languages : en
Pages : 84

View

Book Description

Author: Frieder Rubik
Publisher: Routledge
ISBN: 1351280791
Category : Business & Economics
Languages : en
Pages : 358

View

Book Description
Eco-labelling is one of the key tools used by policy-makers in many parts of the world to encourage more sustainable production and consumption. By providing environmental information on products and services, eco-labels address both business users and consumers and range from mandatory approaches, such as required product declarations, to voluntary approaches, such as national eco-labels. Eco-labels can play an important role in environmental policy. They reward and promote environmentally superior goods and services and offer information on quality and performance with respect to issues such as health and energy consumption. Eco-labels fit well into a multi-stakeholder policy framework – as promulgated recently by the EU's integrated product policy (IPP) – since the development of criteria for labels and the acceptance in the market requires the involvement of a wide range of different parties, from government and business, to consumers and environmental organisations. However, many eco-labelling schemes have had troubled histories, and questions have been raised about their effectiveness. So, are eco-labels an effective tool to foster the development, production, sale and use of products and to provide consumers with good information about the environmental impacts of those products? Is eco-labelling useful to business as a marketing tool? What factors contribute to the development of successful schemes? More than ten years after its establishment, can the EU Flower be considered a success? Are national eco-labels such as the German Blue Angel and the Norwegian White Swan more effective? Should eco-labels be harmonised? Are eco-labels achieving their original aim of fostering sustainable production and consumption? For which product groups are ISO type I eco-labels appropriate and inappropriate? Are other labels, such as mandatory, ISO type II and ISO type III labels more effective in some cases? Are eco-labels focusing on the main environmental policy targets or just on "low-hanging fruit"? Are eco-labels really linked to other tools of IPP? The Future of Eco-labelling provides answers to all of these questions. Based on a major EU research exercise, the book plots a course for policy-makers to address some of the historic problems with eco-labelling, to learn what works and what doesn't and to move forward with schemes that can make a real difference to sustainable production and consumption.The book analyses the conditions under which eco-labelling schemes-both mandatory and voluntary-are or can become an efficient and effective tool to achieve given objectives; assesses previous experiences with eco-labels in different European countries and the relationship of these schemes with business strategies, IPP and market conditions; defines strategies aimed at linking eco-labels with other IPP measures; explores how eco-labels can be used to encourage sustainable consumption patterns, create green markets, foster innovation and development of green products and services, and implement multi-stakeholder initiatives; and sets out detailed recommendations for the future of eco-labelling.The book will be required reading for policy-makers, businesses involved with eco-labelling schemes and researchers interested in the development of sustainable production and consumption and IPP worldwide.

Author:
Publisher: Nordic Council of Ministers
ISBN: 9789289306003
Category : Consumer goods
Languages : en
Pages : 94

View

Book Description

Author: Nordisk Ministerråd
Publisher: Nordic Council of Ministers
ISBN: 9289310502
Category : Consumer behavior
Languages : en
Pages : 86

View

Book Description
Product-related environmental information is an important policy instrument for a shift towards more sustainable consumption patterns, and such information helps consumers choose environmentally improved products. While ecolabeling has had a particularly strong breakthrough in Nordic markets, a number of other communication modes, such as environmental product declarations and producers' self-declared claims have been applied in both the consumer and business-to-business markets. This report comprises a summary of recent research on how Nordic consumers perceive, understand, and use product-related environmental information. A comprehensive literature review supplemented with expert interviews forms the foundation for this work. The report highlights well-researched areas and proposes areas where deeper knowledge and understanding is required. The research was conducted cooperatively between the International Institute for Industrial Environmental Economics (IIIEE) at Lund University in Sweden; the National Consumer Research Centre in Finland; and Environice in Iceland with the purpose to obtain and present a comprehensive picture of the situation in the Nordic countries.

Author: Lien, Tormod
Publisher: Nordic Council of Ministers
ISBN: 9289364289
Category : Business & Economics
Languages : en
Pages : 216

View

Book Description
This is an account of the Swan label’s first thirty years, written in chronological order with short chapters each illustrating various aspects of the scheme. There are few areas of public life in which there have been so many vague pronouncements as for environmental protection. Perhaps that’s because it’s so easy to agree on the goals, but sohard to find the right solutions and practise what you preach. Here at the Nordic Swan, we’ve done things properly from dayone by setting concrete, measurable environmental performance requirements and turning the environment into a competitive advantage. There have been many conflicts and disagreements, but no one can deny that ecolabelling has led to significant environmental improvements. The Nordic region with its 30 million people is the world’s twelfthlargest economy, and this makes a difference when businesses plan product changes and marketing campaigns. The label is a success far beyond the borders of the Nordic region.

Author: Sanja Bogojevic
Publisher: Bloomsbury Publishing
ISBN: 1509919503
Category : Law
Languages : en
Pages : 321

View

Book Description
The EU public procurement regime has recently undergone an overhaul and now allows Member States and their contracting authorities to pursue strategic goals via public procurement, including environmental and social objectives. The extent to which such interests may be accommodated in the procurement process is ultimately determined by the broader legal context in which the EU public procurement regime exists, which raises pressing questions regarding the scope and limits of Member States' discretion. This volume scrutinises these new legal acts – particularly Directive 2014/24/EU – focusing on discretion and engaging with questions central to the public procurement regime against the EU legal backdrop, including internal market law and environment law, as well as law beyond the EU.

Author: Adolph Reed
Publisher: Routledge
ISBN: 1317252969
Category : Political Science
Languages : en
Pages : 336

View

Book Description
Reflecting critically on the discipline of African American studies is a complicated undertaking. Making sense of the black American experience requires situating it within the larger cultural, political-economic, and ideological dynamics that shape American life. This volume moves away from privileging racial commonality as the fulcrum of inquiry and moves toward observing the quality of the accounts scholars have rendered of black American life. This book maps the changing conditions of black political practice and experience from Emancipation to Obama with excursions into the Jim Crow era, Black Power radicalism, and the Reagan revolt. Here are essays, classic and new, that define historically and conceptually discrete problems affecting black Americans as these problems have been shaped by both politics and scholarly fashion. A key goal of the book is to come to terms with the changing terrain of American life in view of major Civil Rights court decisions and legislation.

Author: Bethany Klein
Publisher: Bloomsbury Publishing USA
ISBN: 1501339338
Category : Music
Languages : en
Pages : 201

View

Book Description
The relationship between popular music and consumer brands has never been so cosy. Product placement abounds in music videos, popular music provides the soundtrack to countless commercials, social media platforms offer musicians tools for perpetual promotion, and corporate-sponsored competitions lure aspiring musicians to vie for exposure. Activities that once attracted charges of 'selling out' are now considered savvy, or even ordinary, strategies for artists to be heard and make a living. What forces have encouraged musicians to become willing partners of consumer brands? At what cost? And how do changes in popular music culture reflect broader trends of commercialization? Selling Out traces the evolution of 'selling out' debates in popular music culture and considers what might be lost when the boundary between culture and commerce is dismissed as a relic.