Outrageous Advertising That's Outrageously Successful PDF Download

Author: Bill Glazer
Publisher: Morgan James Publishing
ISBN: 0982379390
Category : Business & Economics
Languages : en
Pages : 269

View

Book Description
The legendary marketing consultant shares the secret to getting the most out of your advertising—by being outrageous—in this classic small business guide. When a sprinkler malfunctioned at his Baltimore menswear store, Bill Glazer could have done the normal thing and sold the wet merchandise to a Jobber—a business that buys damaged goods in bulk. Instead, he did something OUTRAGEOUS: he created an out-of-the-box ad campaign that resulted in far better returns. And it was easy. In this classic guide to small business advertising, Bill teaches readers the secrets to advertising that actually works. Rich with examples and stories showing exactly how to implement a successful OUTRAGEOUS program, this book cracks the code on getting noticed in ways that increase your sales!

Author: David Farbey
Publisher:
ISBN: 9780749436346
Category : Advertising
Languages : en
Pages : 0

View

Book Description
This highly practical text offers step-by-step guidance on making the most of your advertising budget by looking at setting precise objectives, defining the target, planning, selecting the best medium, developing the message etc.

Author: Printers' Ink
Publisher: Wildside Press LLC
ISBN: 1434473376
Category : Business & Economics
Languages : en
Pages : 322

View

Book Description
Examples of successful advertising tests and campaigns. Includes such topics as: Markets, Advertising, Moving from Regional to National, New Product Introduction, Industrial Advertising, and more.

Author: Oliver Busch
Publisher: Springer
ISBN: 331925023X
Category : Business & Economics
Languages : en
Pages : 280

View

Book Description
This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex and threatening but promising at once to most decision makers. This collaborative compendium combines proven experience and best practice in 22 articles written by 45 renowned experts from all around the globe. Among them Dr. Florian Heinemann/Project-A, Peter Würtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. Marc Grether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith, Arun Kumar/Cadreon, Dr. Ralf Strauss/Marketingverband, Jonathan Becher/SAP and many more great minds.

Author: Bill Glazer
Publisher: Wordclay
ISBN: 0982379307
Category : Business & Economics
Languages : en
Pages : 333

View

Book Description
A guide for small business owners who are dissatisfied with the results they get from their current advertising.

Author: Spike Santee
Publisher: Xlibris Corporation
ISBN: 1462865046
Category : Business & Economics
Languages : en
Pages : 78

View

Book Description
The Four Keys to Advertising Success is a one-hour guide to successful local advertising strategies written specifically for the small business owner. It’s a step-by-step guide to help small business owners avoid becoming victims of “marketing malpractice.” Confused by all the competing claims advertising vendors make, small business owners all too often learn about advertising by costly trial and error. Based on his research that identified four key elements always present in successful advertising campaigns, veteran advertising executive Spike Santee presents proven common sense techniques used by thousands of satisfied small business owners.

Author: John Caples
Publisher: WWW.Snowballpublishing.com
ISBN: 9781607965664
Category : Business & Economics
Languages : en
Pages : 258

View

Book Description
A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.

Author: Guy Lynn Sumner
Publisher: North Audley Media
ISBN: 0981643213
Category : Advertising
Languages : en
Pages : 230

View

Book Description

Author: Javier O. Delgado
Publisher: Lulu.com
ISBN: 0359663389
Category : Business & Economics
Languages : en
Pages : 182

View

Book Description
How to organize your small to medium business from A to Z. This book takes the reader to a journey of conception to selling your product or service for your business.

Author: Margo Berman
Publisher: Routledge
ISBN: 1317211626
Category : Business & Economics
Languages : en
Pages : 224

View

Book Description
The Blueprint for Strategic Advertising’s step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyzes one aspect at a time, creating an invaluable research tool that students, professors, small business owners and entrepreneurs will refer to, time and again. This useful guide will concentrate on how strategy is integrated into visual and verbal ideation. Berman’s compact, content-rich guide offers chapters detailing social media, user-centered interactive advertising, and presentation strategy, closing with the creation of a "blueprint" to strategizing globally. Features include a handy reference guide to powerful strategizing, an exploration of strategies for myriad media and messaging vehicles, and an examination of the strategic implementation of the visual and verbal union. This guide will be useful to students in advertising, marketing, and business courses as well as advertising professionals and entrepreneurs, outside the classroom.