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A Preface to Marketing Management

A Preface to Marketing Management PDF Author: J. Paul Peter
Publisher:
ISBN: 9781260151619
Category : Marketing
Languages : en
Pages :

Book Description

A Preface to Marketing Management

A Preface to Marketing Management PDF Author: J. Paul Peter
Publisher:
ISBN: 9781260151619
Category : Marketing
Languages : en
Pages :

Book Description

MARKETING MANAGEMENT

MARKETING MANAGEMENT PDF Author: J. Paul Peter
Publisher: McGraw-Hill/Irwin
ISBN:
Category : Business & Economics
Languages : en
Pages : 808

Book Description
Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students’ knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies. The six stage learning approach is the focus of the seven unique sections of the book. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.
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