Study on the advertising operations of the media industry in Namibia PDF Download

Author: Jaco De Villiers
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 61

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Author: Aljosha Karim Schapals
Publisher: John Wiley & Sons
ISBN: 1394196253
Category : Social Science
Languages : en
Pages : 532

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Book Description
An extensive and inclusive account of the media environments of 45 countries worldwide In Media Compass: A Companion to International Media Landscapes, an international team of prominent scholars examines both long-term media systems and fluctuating trends in media usage around the world. Integrating country-specific summaries and cross-cutting studies of geopolitical regions, this interdisciplinary reference work describes key elements in the political, social, demographic, cultural, and economic conditions of media infrastructures and public communication. Enabling the mapping of media landscapes internationally, Media Compass contains up-to-date empirical surveys of individual countries and regions, as well as cross-country comparisons of particular areas of public communication. 45 entries, each guiding readers from a general summary to a more in-depth discussion of a country’s specific media landscape, address formative conditions and circumstances, historical background and development, current issues and challenges, and more. Designed to facilitate quick lookup of individual entries, as well as comparative readings of a country’s position in the wider media environment, Media Compass: A Companion to International Media Landscapes is an invaluable addition to libraries and institutions of higher education, and a must-read volume for students, educators, scholars, and practitioners working in communication and media studies, journalism, and media production.

Author: Professor Emmanuel C Alozie
Publisher: Gower Publishing, Ltd.
ISBN: 1409459640
Category : Business & Economics
Languages : en
Pages : 349

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Book Description
This indispensable study offers an in-depth analysis of advertising in developing and emerging economies as they join the global market and seek to improve the socio-economic condition of their citizens. Advertising in Developing and Emerging Countries illustrates the challenges and opportunities for advertising in these countries, and explores their critical relationship with developed economies with a multifaceted analysis of the role of advertising in an interdependent global economy. The contributors, academic and professional, with world wide experiences, examine the unique political, cultural and religious systems that affect advertising in a country, in both Western and non-Western contexts, and chart the consequences of its development from democratization to privatization to cultural hegemony. Emmanuel C. Alozie has put together an essential and unique book for scholars and students of public relations, advertising, marketing, media and international studies, as well as practitioners, those teaching and undertaking professional courses, and researchers in this critical field.

Author:
Publisher:
ISBN:
Category : Industries
Languages : en
Pages : 508

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Author: Kate Gillespie
Publisher: Routledge
ISBN: 1317508335
Category : Business & Economics
Languages : en
Pages : 598

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Book Description
This textbook introduces students to the important concepts of global marketing today, and their managerial implications. Designed to be shorter than many other textbooks, Global Marketing focuses on getting to the point faster. Increasingly, marketing activities must be integrated at a global level. Yet, the enduring influence of culture requires marketers to adapt local strategies in light of cultural differences. Global Marketing takes a similar strategic approach, recognizing the need to address both the forces of globalization and those of localization. Other key features include: Coverage of often overlooked topics, such as the competitive rise of China’s state-owned enterprises; the importance of diasporas as target markets; and the emerging threat to legitimate marketers from transnational criminal organizations A chapter dedicated to understanding global and local competitors, setting the stage for ongoing discussion of both buyers and competitors in an increasingly competitive global marketplace Extensive real-life examples and cases from developed and emerging markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East Written in a student-friendly style, previous editions have received praise from both students and instructors. This edition continues to build on this strong foundation, making this the book of choice for students of global marketing classes.

Author: Erika Franklin Fowler
Publisher: Routledge
ISBN: 0429977905
Category : Political Science
Languages : en
Pages : 241

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Book Description
Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political Advertising in the United States is a comprehensive survey of the political advertising landscape and its influence on voters. The authors, co-directors of the Wesleyan Media Project, draw from the latest data to analyze how campaign finance laws have affected the sponsorship and content of political advertising, how 'big data' has allowed for more sophisticated targeting, and how the Internet and social media has changed the distribution of ads. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars and practitioners who want to understand the ins and outs of political advertising.

Author: Morna, Colleen Lowe
Publisher: Gender Links
ISBN: 0992243394
Category : Social Science
Languages : en
Pages : 361

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Book Description
The SADC Protocol on Gender and Development is the only sub-regional instrument in the world that brings together global and continental commitments to gender equality in one instrument used to enhance accountability. The Southern African Gender Protocol Alliance is a network of country and regional NGOs that campaigned for the Protocol, its updating, implementation and tracking. Originally aligned to the Millennium Development Goals that expired in 2015, SADC Gender Ministers updated the Protocol and aligned it to the Sustainable development Goals (SDGs), Beijing Plus Twenty and the Africa Agenda 2063 in 2016. In July 2017, the Ministers adopted a Monitoring, Evaluation and Reporting Framework (MERF) that will be the basis of future reporting. Now in its ninth edition, the 2017 Barometer is the first assessment of the Post-2015 SADC Gender Protocol. Moving with the times, the Alliance has expanded the two key main yardsticks in the Barometer: the SADC Gender and Development Index (SGDI) and the Citizen Score Card (CSC). The Barometer incorporates many MERF and SDG indicators, as well as its own unique measures of voice, choice and control. The Barometer also introduces the Gender Responsive Assessment of Constitutions and Laws conducted by Alliance experts and networks around the region. A wealth of data, insights and analysis awaits all readers of the Barometer, that will also be made available online and in multi-media formats. The “SADC we want” is one in which citizens engage; step it up for gender equality, and make sure we achieve Planet 50/50 by 2030!

Author: Nathaniel Persily
Publisher: Cambridge University Press
ISBN: 1108835554
Category : Business & Economics
Languages : en
Pages : 365

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Book Description
A state-of-the-art account of what we know and do not know about the effects of digital technology on democracy.

Author: Graham Mytton
Publisher:
ISBN:
Category : Performing Arts
Languages : en
Pages : 196

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Book Description
With an emphasis on the needs of less developed media markets, this practical & user-friendly handbook examines how radio & television audience research is carried out & used, its purposes & how to interpret its findings. The Handbook provides examples of audience-research questionnaires, up-to-date audience & media data from around the world & training exercises to help the student learn through practice & investigation.

Author: Ordóñez de Pablos, Patricia
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 458

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Book Description
In the ongoing evolution of Asia's economy and society, there is a crucial need to explore innovative conceptual frameworks, empirical studies, and case analyses. These endeavors aim to unravel the intricate relationship between digital transformation and the imperative for fostering a greener, more circular, and climate-neutral Asian economy. Strengthening Sustainable Digitalization of Asian Economy and Society explores the intersection between digital technologies, knowledge management, and sustainable development. The book addresses the challenges and opportunities the digital age poses, examining how advanced information technologies, including artificial intelligence, IoT, and machine learning, coupled with practical knowledge management, can catalyze a transformative journey. Strengthening Sustainable Digitalization of Asian Economy and Society unravels how these digital tools and solutions impact the realization of the Sustainable Development Goals (SDGs) by 2030, offering invaluable insights for academics, researchers, industry players, policymakers, and stakeholders. This book emphasizes the ASEAN region, providing an understanding of the regional nuances in the digital transition by presenting comparative regional studies, including Asia, Europe, the USA, Latin America, Africa, and the Gulf Region.