Author: Geoff Lancaster
Publisher: Cambridge Scholars Publishing
ISBN: 1527523551
Category : Business & Economics
Languages : en
Pages : 424
Book Description
This comprehensive book is a core text that covers all areas of marketing. It is written in a straightforward style, and is intended for diploma and degree level students who are studying the subject for the first time. It gives guidance on how to study for exam success and extend knowledge by setting personal objectives and collecting information to revise effectively. Advice on how to pass marketing examinations is given through typical questions, suggested solutions and comments from marketing examiners. The book discusses consumer and organizational buyer behaviour; segmentation; targeting; product and service positioning; pricing; channels of distribution; logistics; advertising; sales promotion; public relations; product issues; e-marketing; sales forecasting; and marketing research and information systems. Strategic issues like portfolio analysis, reverse marketing, and stages of the marketing planning process and its place in the corporate plan are explained. Furthermore, key definitions, marketing theories with author references, explanatory figures, diagrams and examples of marketing practice are also provided.
Marketing Study Guide
Author: Geoff Lancaster
Publisher: Cambridge Scholars Publishing
ISBN: 1527523551
Category : Business & Economics
Languages : en
Pages : 424
Book Description
This comprehensive book is a core text that covers all areas of marketing. It is written in a straightforward style, and is intended for diploma and degree level students who are studying the subject for the first time. It gives guidance on how to study for exam success and extend knowledge by setting personal objectives and collecting information to revise effectively. Advice on how to pass marketing examinations is given through typical questions, suggested solutions and comments from marketing examiners. The book discusses consumer and organizational buyer behaviour; segmentation; targeting; product and service positioning; pricing; channels of distribution; logistics; advertising; sales promotion; public relations; product issues; e-marketing; sales forecasting; and marketing research and information systems. Strategic issues like portfolio analysis, reverse marketing, and stages of the marketing planning process and its place in the corporate plan are explained. Furthermore, key definitions, marketing theories with author references, explanatory figures, diagrams and examples of marketing practice are also provided.
Publisher: Cambridge Scholars Publishing
ISBN: 1527523551
Category : Business & Economics
Languages : en
Pages : 424
Book Description
This comprehensive book is a core text that covers all areas of marketing. It is written in a straightforward style, and is intended for diploma and degree level students who are studying the subject for the first time. It gives guidance on how to study for exam success and extend knowledge by setting personal objectives and collecting information to revise effectively. Advice on how to pass marketing examinations is given through typical questions, suggested solutions and comments from marketing examiners. The book discusses consumer and organizational buyer behaviour; segmentation; targeting; product and service positioning; pricing; channels of distribution; logistics; advertising; sales promotion; public relations; product issues; e-marketing; sales forecasting; and marketing research and information systems. Strategic issues like portfolio analysis, reverse marketing, and stages of the marketing planning process and its place in the corporate plan are explained. Furthermore, key definitions, marketing theories with author references, explanatory figures, diagrams and examples of marketing practice are also provided.
Marketing
Author: William M. Pride
Publisher:
ISBN: 9780395638897
Category : Business & Economics
Languages : en
Pages : 406
Book Description
Publisher:
ISBN: 9780395638897
Category : Business & Economics
Languages : en
Pages : 406
Book Description
Marketing Briefs: A Revision and Study Guide
Author: Sally Dibb
Publisher: Routledge
ISBN: 1136016651
Category : Business & Economics
Languages : en
Pages : 354
Book Description
Complementing Dibb and Simkin's established reputation in their field, this text presents a punchy overview of the leading 50 themes of marketing, each concisely summarized for revision purposes or quick-learning. While appealing primarily to students undertaking marketing exams, many practitioners will also find this 'glossary of current marketing' hard to resist. The title builds on the earlier works of Dibb and Simkin, whose Houghton Mifflin text, 'Marketing: Concepts and Strategies', is the current business school market leading text in the United Kingdom, while their Thomson Learning text, 'The Marketing Casebook: Cases and Concepts', has just been revised and is the most widely used marketing casebook. From understanding customers, branding and positioning, relationship marketing, social responsibility through to value-based marketing and one-to-one marketing, this book covers all the issues the modern marketer must address. The text itself is organized into short structured chapters, the Briefs, each including: * Core definitions * A bulleted key point overview * Thorough yet concise explanation of the concept and primary issues * Illustrative examples * A selection of examination style case, essay and applied questions * Recommended further reading and sources. Together these offer a rounded, concise and topical appreciation of each theme within a clear and accessible framework designed to aid revision. Also included are revision tips and 'golden rules' for tackling examinations, specimen examination papers with answer schemes, and a full glossary of key marketing terms.
Publisher: Routledge
ISBN: 1136016651
Category : Business & Economics
Languages : en
Pages : 354
Book Description
Complementing Dibb and Simkin's established reputation in their field, this text presents a punchy overview of the leading 50 themes of marketing, each concisely summarized for revision purposes or quick-learning. While appealing primarily to students undertaking marketing exams, many practitioners will also find this 'glossary of current marketing' hard to resist. The title builds on the earlier works of Dibb and Simkin, whose Houghton Mifflin text, 'Marketing: Concepts and Strategies', is the current business school market leading text in the United Kingdom, while their Thomson Learning text, 'The Marketing Casebook: Cases and Concepts', has just been revised and is the most widely used marketing casebook. From understanding customers, branding and positioning, relationship marketing, social responsibility through to value-based marketing and one-to-one marketing, this book covers all the issues the modern marketer must address. The text itself is organized into short structured chapters, the Briefs, each including: * Core definitions * A bulleted key point overview * Thorough yet concise explanation of the concept and primary issues * Illustrative examples * A selection of examination style case, essay and applied questions * Recommended further reading and sources. Together these offer a rounded, concise and topical appreciation of each theme within a clear and accessible framework designed to aid revision. Also included are revision tips and 'golden rules' for tackling examinations, specimen examination papers with answer schemes, and a full glossary of key marketing terms.
What Do You Know about Marketing?
Author: Jack Rudman
Publisher: What Do You Know About Books
ISBN: 9780837372815
Category :
Languages : en
Pages :
Book Description
Publisher: What Do You Know About Books
ISBN: 9780837372815
Category :
Languages : en
Pages :
Book Description
Sport Marketing
Author: Windy Dees
Publisher: Human Kinetics
ISBN: 1492594628
Category : Sports
Languages : en
Pages : 490
Book Description
"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--
Publisher: Human Kinetics
ISBN: 1492594628
Category : Sports
Languages : en
Pages : 490
Book Description
"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--
Study Guide
Author: Jacqueline Bishop
Publisher:
ISBN: 9781861240880
Category :
Languages : en
Pages :
Book Description
Publisher:
ISBN: 9781861240880
Category :
Languages : en
Pages :
Book Description
Business by the Book
Author: Larry Burkett
Publisher: HarperChristian + ORM
ISBN: 1418513393
Category : Business & Economics
Languages : en
Pages : 320
Book Description
What would happen if you made your business decisions by the book? By the Bible that is. This updated version of the best-selling Business by the Book offers radical principles of business management that go beyond the Ten Commandments and other biblical maxims. Business by the Book is a step-by-step presentation of how businesses should be run according to the Creator of all management rules: God. Larry Burkett, founder and president of Christian Financial Concepts, provides business principles from his own experience as well as what God’s Word says on topics such as: Hiring and Firing Decisions Pay Increases and Promotions Management Selection Employee Pay Decisions Borrowing and/or Lending Decisions Forming Corporations and Partnerships Business Tithing Retirement Whether you are the owner of a business, a corporate executive, or a manager, this best-selling classic is for you.
Publisher: HarperChristian + ORM
ISBN: 1418513393
Category : Business & Economics
Languages : en
Pages : 320
Book Description
What would happen if you made your business decisions by the book? By the Bible that is. This updated version of the best-selling Business by the Book offers radical principles of business management that go beyond the Ten Commandments and other biblical maxims. Business by the Book is a step-by-step presentation of how businesses should be run according to the Creator of all management rules: God. Larry Burkett, founder and president of Christian Financial Concepts, provides business principles from his own experience as well as what God’s Word says on topics such as: Hiring and Firing Decisions Pay Increases and Promotions Management Selection Employee Pay Decisions Borrowing and/or Lending Decisions Forming Corporations and Partnerships Business Tithing Retirement Whether you are the owner of a business, a corporate executive, or a manager, this best-selling classic is for you.
Study Guide
Author: Chartered Institute of Marketing, The
Publisher:
ISBN: 9781861240774
Category :
Languages : en
Pages :
Book Description
Publisher:
ISBN: 9781861240774
Category :
Languages : en
Pages :
Book Description
How to Earn at Least $100,000 a Year in Network Marketing
Author: Randy Gage
Publisher:
ISBN: 9781884667107
Category :
Languages : en
Pages : 0
Book Description
Publisher:
ISBN: 9781884667107
Category :
Languages : en
Pages : 0
Book Description
Study Guide to Accompany Marketing
Author: Roger A. Kerin
Publisher: McGraw-Hill/Irwin
ISBN: 9780072828917
Category : Business & Economics
Languages : en
Pages : 389
Book Description
The Study Guide enables the students to learn and apply marketing principles instead of simply memorizing facts for an examination. The Study Guide includes chapter outlines for student note-taking, sample tests, critical thinking questions, and flash cards.
Publisher: McGraw-Hill/Irwin
ISBN: 9780072828917
Category : Business & Economics
Languages : en
Pages : 389
Book Description
The Study Guide enables the students to learn and apply marketing principles instead of simply memorizing facts for an examination. The Study Guide includes chapter outlines for student note-taking, sample tests, critical thinking questions, and flash cards.