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Author: Sandra L. Beckwith Publisher: Adams Media ISBN: 9781580627719 Category : Business & Economics Languages : en Pages : 341
Book Description
Award-winning publicist Beckwith goes beyond other PR primers to not only show the mechanics of writing pitch letters and publicity kits, but also how to strategically create a PR plan for a business. Includes sample forms, resources, and other great ideas.
Author: Sandra L. Beckwith Publisher: Adams Media ISBN: 9781580627719 Category : Business & Economics Languages : en Pages : 341
Book Description
Award-winning publicist Beckwith goes beyond other PR primers to not only show the mechanics of writing pitch letters and publicity kits, but also how to strategically create a PR plan for a business. Includes sample forms, resources, and other great ideas.
Author: Michele Cagan Publisher: BRILL ISBN: 9781593371777 Category : Business & Economics Languages : en Pages : 372
Book Description
This authoritative work shows how to: - Decide on the best structure - Establish proper accounting methods - Handle taxes - Protect personal assets
Author: Michele Cagan Publisher: Simon and Schuster ISBN: 1440517460 Category : Business & Economics Languages : en Pages : 255
Book Description
Every great business begins with a great business plan! Nearly half of all new businesses fail within the first to years. To beat these odds, your new business needs a plan. Streetwise Business Plans with CD shows you how to create a professional business plan in no time. This book explains how to use a business plan to establish a sound business, develop a complete marketing strategy, and forecast change. Streetwise Business Plans with CD features multiple samples of prewritten text for every part of your plan, as well as two complete sample business plans. Streetwise Business Plans with CD includes sample material to be used in creating the ultimate business plan. The CD walks you through all of the basics and includes important topics such as Your General Executive Summary, Company Summary, Services & Products Summary, Market Analysis, Strategic Summary, Management Summary, and a Financial Plan. Whether you're expanding an established enterprise or opening a one-person shop, the best way to get your new business off to a good start is with Streetwise Business Plan with CD!
Author: Don Debelak Publisher: Adams Media ISBN: 9781580622684 Category : Business & Economics Languages : en Pages : 362
Book Description
In a single, well-organized book, industry veteran Don Debelak answers all your questions about developing a marketing plan. And if you're a small-business owner, don't dismiss his book out of hand because you assume his ideas will be too expensive - he feels your pain. His advice is sophisticated yet cost-effective, and it does not rely on advertising or other pricey tactics. The book is structured clearly, with chapters on each aspect of the marketing plan. Worksheets, appendices and examples of actual marketing plans from companies that range from a coffee shop to an Internet company make its content hands on. getAbstract recommends this practical guide to new entrepreneurs and others who are looking to gain traction in the marketplace.
Author: Mark B Weiss Publisher: Simon and Schuster ISBN: 1440519323 Category : Business & Economics Languages : en Pages : 408
Book Description
As appealing and lucrative as property ownership can be, it isn't an occupation to be learned through trial and error. It's essential property owners understand all the ins and outs--legally and financially--for their own welfare as well as their tenants. Streetwise Landlording and Property Management addresses all aspects of the business, from the practical to the strategic. Property management is a 24/7 job with high risks as well as rewards. Streetwise Landlording and Property Management helps you assess whether or not you're cut out for the job.
Author: Bob Adams Publisher: Adams Media ISBN: 9781558505810 Category : Business & Economics Languages : en Pages : 420
Book Description
Packed with information, illustrations, graphs, forms, and worksheets, the Streetwise “RM” books provide everything business-people need to get up and running in the fast lane. Readers benefit from the expert advice of seasoned professionals in all areas of business, from motivating employees to marketing, building website traffic to financing.
Author: Marcia Layton Turner Publisher: John Wiley & Sons ISBN: 0470105917 Category : Business & Economics Languages : en Pages : 314
Book Description
From the author of the successful The Unofficial Guide to Marketing Your Small Business, this handy guide provides detailed information on low-budget, high-impact marketing techniques that produce near-immediate results. Small businesses need a quick return on their marketing investments, and this book shows the best ways to achieve it. Small business expert Marcia Layton Turner puts her wealth of business knowledge to work for business owners who need results now. The Unofficial Guide to Marketing Your Small Business provides comprehensive, straightforward coverage of everything small and large businesses need to know about the vital basics of effective marketing. Marcia Layton Turner (Rochester, NY) is the founder of her own marketing consulting firm and a small business expert who has been profiled or quoted in such publications as Money, Entrepreneur, and USA Weekend. She is also the author of The Unofficial Guide to Starting a Small Business (0-7645-7285-7), from Wiley.
Author: Suzanne Caplan Publisher: Adams Media Corporation ISBN: Category : Business & Economics Languages : en Pages : 404
Book Description
You're a business owner, not a "numbers" person-but you still need a basic understanding of accounting and finance if you're going to stay in the black. StreetwiseFinance & Accounting for Entrepreneurs is the easy-to-understand primer you need to set up and maintain effective financial records. Streetwise Finance and Accounting for Entrepreneurs will give you a solid foundation and a basic understanding of accounting and finance. Author Suzanne Caplan covers everything from financial statements to understanding credits and debits and establishing budgets. This revised edition also includes strategies for rescuing a struggling business, and developing an exit strategy for selling or bequeathing your business. Includes advice on: Controlling costs Planning a budget you can stick to Organizing and maintaining your own books If you're not making and maintaining a budget, then you're not managing your business. With Streetwise Finance & Accounting for Entrepreneurs, you'll devise a startup budget as well as an operating budget. You'll learn to plan for growth and to use your budget to control costs. You'll read and create financial reports, profit and loss statements, balance sheets, and cash flow projections. No matter who does the actual record keeping for your organization, you need to know where the numbers come from, how they are reported-and what they mean to your bottom line. Streetwise Finance & Accounting is your key to knowing how much money you need for your business, where to get it, and how to manage it.
Author: Sandra L. Beckwith
Author: Sandra L. Beckwith
Author: Michele Cagan
Author: Michele Cagan
Author: Don Debelak
Author: Mark B Weiss
Author: Bob Adams
Author: Marcia Layton Turner
Author: Marek Matejun
Author: Suzanne Caplan
Author: