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Author: Bob Adams Publisher: Adams Media ISBN: 9781558507784 Category : Business & Economics Languages : en Pages : 258
Book Description
Filled with often contrarian wisdom that the author usually learned the hard way--by making mistakes--this succinct book delivers Bob Adams' witty, pragmatic insight while entertaining the reader with his multitude of mistakes and glorious failures. Dedicated Web site.
Author: Bob Adams Publisher: Adams Media ISBN: 9781558507784 Category : Business & Economics Languages : en Pages : 258
Book Description
Filled with often contrarian wisdom that the author usually learned the hard way--by making mistakes--this succinct book delivers Bob Adams' witty, pragmatic insight while entertaining the reader with his multitude of mistakes and glorious failures. Dedicated Web site.
Author: Don Debelak Publisher: Adams Media ISBN: 9781580622684 Category : Business & Economics Languages : en Pages : 362
Book Description
In a single, well-organized book, industry veteran Don Debelak answers all your questions about developing a marketing plan. And if you're a small-business owner, don't dismiss his book out of hand because you assume his ideas will be too expensive - he feels your pain. His advice is sophisticated yet cost-effective, and it does not rely on advertising or other pricey tactics. The book is structured clearly, with chapters on each aspect of the marketing plan. Worksheets, appendices and examples of actual marketing plans from companies that range from a coffee shop to an Internet company make its content hands on. getAbstract recommends this practical guide to new entrepreneurs and others who are looking to gain traction in the marketplace.
Author: Sandra L. Beckwith Publisher: Adams Media ISBN: 9781580627719 Category : Business & Economics Languages : en Pages : 341
Book Description
Award-winning publicist Beckwith goes beyond other PR primers to not only show the mechanics of writing pitch letters and publicity kits, but also how to strategically create a PR plan for a business. Includes sample forms, resources, and other great ideas.
Author: Janet Bamford Publisher: John Wiley & Sons ISBN: 0470884649 Category : Business & Economics Languages : en Pages : 241
Book Description
Teen investors have powerful advantages over the rest of us. Many are whizzes at financial research on the Internet. They’re quick to master online stock trading. According to an August 2000 Wall Street Journal article, today more young Americans own investments than ever before, with 35 percent of eighth through twelfth graders owning stock or bonds, usually in a parent’s name, while about one-fifth own mutual funds. Often these teenage investors have amassed substantial nest eggs—even before they’ve finished high school. Although teen investors need adult cosigners for their brokerage and mutual fund custodial accounts, it’s not unusual for them to be the driving force behind their parents’ and relatives’ investment decisions. Now teens have another leg up—a book that explains the successes and investment strategies of real-life teen investors, along with the wisdom of Wall Street pros, and tips on how to make the most of the Web. The popularity of stock-picking contests and high school investment clubs—along with successful marketing vehicles, such as Stein Roe’s Young Investors Fund—have created a growing demand for investment information focused on teens, written for teens. Street Wise provides exactly what they want.
Author: Alexander Hiam Publisher: Adams Media ISBN: 9781580622561 Category : Industrial management Languages : en Pages : 0
Book Description
The savvy approach that readers expect from the "Streetwise" series is applied to critical MBA skills that are crucial to businesses of all sizes. In an innovative, user-friendly format, the book offers five popular business workshops: communications, leadership, employee motivation, financial management, and sales and marketing. Two-color throughout.
Author: Aliza Risdahl Publisher: Adams Media ISBN: 9781598691443 Category : Business & Economics Languages : en Pages : 0
Book Description
A strong Internet presence is an increasingly vital part of business success. Streetwise® eCommerce walks small business owners through the ins and outs of building a profitable, effective cyber strategy. Internet guru Aliza Risdahl shows readers how to: * Tailor an Internet program to an overall business plan * Create and manage an e-mail list * Design a Web site * Build an online community * Market and sell online From the big picture to the nitty-gritty details, Internet novices and seasoned Web users alike will reap the rewards of this accessible yet insightful guide to business online. AUTHOR: Aliza Risdahl (Anchorage, AK) was voted one of Newsweek's "Top 50 People Who Matter Most on the Internet" and is a leader in Internet marketing and entrepreneurship. Aliza founded the first womanowned, full-service Internet company, Cybergrrl, Inc., is the author of four previous books, and is a regular contributor to Entrepreneur, Home Business, and Professional Woman.
Author: Joe LoCicero Publisher: Adams Media ISBN: 9781598690668 Category : Business & Economics Languages : en Pages : 0
Book Description
When mastered effectively, the art of business communication can build a lucrative, impressive, and respected company beyond imagination. A company that embraces solid communication saves and makes time and money--the two hottest commodities in the business world. In Streetwise Business Communications, communications expert Joe LoCicero answers your questions about communicating with clients and staff, dealing with technology and choosing the right medium.Streetwise Business Communications is the complete reference for all small business owners who struggle to come up with a clear and concise message, and the means with which to communicate that message. You too can communicate a message, retain, and win new business--even compete with the big boys. All you need is the proper the tools to speak, write, organize, and present their message effectively. Streetwise Business Communications will arm you with those tools!Includes crucial advice on: Good grammar and correct spellings of commonly misspelled words Proper phone and email etiquette Well-organized letters, memos, and e-mails Presentation skills In all its formats, communication must constantly, continually, and cleverly work to get--and keep--business. No matter the size of your business, Streetwise Business Communications will keep you and your company in contact, in command, and in control! The AuthorJoe LoCicero has been a marketing consultant and master of communication for the past fifteen years. He developed communication materials for Coca-Cola, Discovery Channel, Paramount, Disney, Marriott, Sony, Turner Broadcasting, Fox Sports Network, TimeWarner, and Hallmark. He has put his skills to work launching his own lifestyle brand company, PRACTICAL WHIMSY. He is the author of The Complete Idiot's Guide to Clear Thinking. He lives in Los Angeles, CA.
Author: Keith Patching Publisher: Routledge ISBN: 1136014578 Category : Business & Economics Languages : en Pages : 339
Book Description
'Corporate Politics for IT Managers: How to get Streetwise' addresses some of the most persistent problems faced by IT managers which undermine their power and influence in their organisations and which prevents them obtaining seat on the board of directors. It deals directly with the IT stereotype and offers advice on how to survive and then thrive despite the odds being stacked against the IT manager. Divided into four parts, 'How the IT Manager Gets Streetwise' begins by placing the IT stereotype in context, and proceeds to challenge the IT persons' habitual behaviours of the past, and present ways of rethinking IT services, before concluding with how managers can become "streetwise" in today's organisations. There are many books on the market telling IT managers how to construct IT and IS strategies, and even more on how to 'run' an IT department or function. However, few deal with the politics in organisations. 'Corporate Politics for IT Managers: How to get Streetwise' equips IT managers with the necessary skills to cope successfully in the political arenas of the boardrooms in today's businesses.
Author: Theo Stephan Williams Publisher: North Light Books ISBN: 9780891348016 Category : Art Languages : en Pages : 148
Book Description
A how to on setting up your own studio, promoting yourself, managing your time, negotiating a fair price, and getting clients and keeping them.
Author: Bob Adams
Author: Bob Adams
Author: Don Debelak
Author: Sandra L. Beckwith
Author: Janet Bamford
Author: Alexander Hiam
Author: Marc Kramer
Author: Aliza Risdahl
Author: Joe LoCicero
Author: Keith Patching
Author: Theo Stephan Williams