Author: Eyal Menin
Publisher:
ISBN: 9780130358134
Category : Computers
Languages : en
Pages : 340
Book Description
This is a comprehensive guide to creating and streaming media files over the Internet or over a corporate network--complete with case studies and glossary.
The Streaming Media Guide
Author: Michael D'Oliveiro
Publisher: Routledge
ISBN: 0429770898
Category : Business & Economics
Languages : en
Pages : 134
Book Description
Streaming media has irreversibly revolutionised the ways in which media is transmitted and consumed. Most of us engage with streaming media on a daily basis via platforms that deliver our entertainment: Spotify, YouTube and Netflix are new brands which many of us engage with daily for our information and entertainment. It has created upheaval in the entire value chain and wiped out industries slow to adapt to it (like the video store rental chain). And it continues to evolve. Streaming media is transforming business communications in myriad ways, and it is becoming almost as crucial for project managers and marketers to understand streaming technology as it is for media professionals. The Streaming Media Guide demystifies the technology and features behind a successful streaming media service, especially in the context of how it is used by broadcasters and other media organisations. Common terms and systems being used in this space are presented and defined simply and clearly for non-technical readers. Best practice examples from Michael D'Oliveiro's experiences demonstrate how this technology can be successfully implemented. This book equips any media professional with the most basic of traditional media knowledge to enable confident conversations in the typical media organisation they work in. For technology-based graduates or dedicated broadcast professional seeking to refresh their understanding, this book provides enough information to form a solid foundation for day-to-day work. Finally, for leaders in cross-functional senior management matrices, information is provided to enable you to understand and exploit streaming media capabilities as a business. This will be the ultimate reference source, guaranteed to be bedside reading for anyone serious about using streaming media.
Publisher: Routledge
ISBN: 0429770898
Category : Business & Economics
Languages : en
Pages : 134
Book Description
Streaming media has irreversibly revolutionised the ways in which media is transmitted and consumed. Most of us engage with streaming media on a daily basis via platforms that deliver our entertainment: Spotify, YouTube and Netflix are new brands which many of us engage with daily for our information and entertainment. It has created upheaval in the entire value chain and wiped out industries slow to adapt to it (like the video store rental chain). And it continues to evolve. Streaming media is transforming business communications in myriad ways, and it is becoming almost as crucial for project managers and marketers to understand streaming technology as it is for media professionals. The Streaming Media Guide demystifies the technology and features behind a successful streaming media service, especially in the context of how it is used by broadcasters and other media organisations. Common terms and systems being used in this space are presented and defined simply and clearly for non-technical readers. Best practice examples from Michael D'Oliveiro's experiences demonstrate how this technology can be successfully implemented. This book equips any media professional with the most basic of traditional media knowledge to enable confident conversations in the typical media organisation they work in. For technology-based graduates or dedicated broadcast professional seeking to refresh their understanding, this book provides enough information to form a solid foundation for day-to-day work. Finally, for leaders in cross-functional senior management matrices, information is provided to enable you to understand and exploit streaming media capabilities as a business. This will be the ultimate reference source, guaranteed to be bedside reading for anyone serious about using streaming media.
Streaming Media Handbook
Author: Eyal Menin
Publisher:
ISBN: 9780130358134
Category : Computers
Languages : en
Pages : 340
Book Description
This is a comprehensive guide to creating and streaming media files over the Internet or over a corporate network--complete with case studies and glossary.
Publisher:
ISBN: 9780130358134
Category : Computers
Languages : en
Pages : 340
Book Description
This is a comprehensive guide to creating and streaming media files over the Internet or over a corporate network--complete with case studies and glossary.
The Live-Streaming Handbook
Author: Peter Stewart
Publisher: Routledge
ISBN: 1351807986
Category : Social Science
Languages : en
Pages : 417
Book Description
The Live-Streaming Handbook will teach you how to present live-video shows from your phone and stream them straight to Facebook and Twitter. With this book and your favourite social media apps, you will be able to run your own TV station for your home or work. Peter Stewart, an experienced TV and radio presenter, producer and author, now shares the training he’s given to professional broadcasters with you! From structuring and developing a show, to establishing an effective online persona and getting more people to watch you. The book includes dozens of tried and tested formats for your live-video show, alongside case studies highlighting how businesses and professionals are using live-streaming in their brand and marketing strategies. Also included are: a foreword by Al Roker (NBC's The Today Show); practical steps for using popular live-streaming apps, such as Facebook Live and Twitter; nearly 80 colour images of live-streaming events, screenshots and gadgets; a detailed walk-through of how to successfully present and produce your live-streaming show; advice on analysing and exploiting viewer metrics to increase followers; more than 130 quotes of real-world advice from expert producers of online media content; over 700 links to online case studies, articles, research and background reading. With this extensive manual you will gain a competitive edge in the world of online live-streaming. This book is invaluable to entrepreneurs, professionals and students working in journalism, public relations, marketing and digital media, as well as general readers interested in live-streaming at home.
Publisher: Routledge
ISBN: 1351807986
Category : Social Science
Languages : en
Pages : 417
Book Description
The Live-Streaming Handbook will teach you how to present live-video shows from your phone and stream them straight to Facebook and Twitter. With this book and your favourite social media apps, you will be able to run your own TV station for your home or work. Peter Stewart, an experienced TV and radio presenter, producer and author, now shares the training he’s given to professional broadcasters with you! From structuring and developing a show, to establishing an effective online persona and getting more people to watch you. The book includes dozens of tried and tested formats for your live-video show, alongside case studies highlighting how businesses and professionals are using live-streaming in their brand and marketing strategies. Also included are: a foreword by Al Roker (NBC's The Today Show); practical steps for using popular live-streaming apps, such as Facebook Live and Twitter; nearly 80 colour images of live-streaming events, screenshots and gadgets; a detailed walk-through of how to successfully present and produce your live-streaming show; advice on analysing and exploiting viewer metrics to increase followers; more than 130 quotes of real-world advice from expert producers of online media content; over 700 links to online case studies, articles, research and background reading. With this extensive manual you will gain a competitive edge in the world of online live-streaming. This book is invaluable to entrepreneurs, professionals and students working in journalism, public relations, marketing and digital media, as well as general readers interested in live-streaming at home.
Streaming and Digital Media
Author: Dan Rayburn
Publisher: CRC Press
ISBN: 1136032185
Category : Language Arts & Disciplines
Languages : en
Pages : 265
Book Description
Steaming and Digital Media gives you a concise and direct analysis to understand a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between online video and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies. As part of the NAB Executive Technology Briefing series, the book is geared towards the manager or executive and no technical prerequisite is required. You can quickly learn the technical speak as well as the market and business implications. New In The Book: - Consumer generated content and portals - Distribution of full-length video content - New distribution outlets for delivering content (Sling, TiVO, IPTV) - Addition of Flash streaming technology and Podcasting - Up-to-date market research and data - New industry pricing data
Publisher: CRC Press
ISBN: 1136032185
Category : Language Arts & Disciplines
Languages : en
Pages : 265
Book Description
Steaming and Digital Media gives you a concise and direct analysis to understand a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between online video and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies. As part of the NAB Executive Technology Briefing series, the book is geared towards the manager or executive and no technical prerequisite is required. You can quickly learn the technical speak as well as the market and business implications. New In The Book: - Consumer generated content and portals - Distribution of full-length video content - New distribution outlets for delivering content (Sling, TiVO, IPTV) - Addition of Flash streaming technology and Podcasting - Up-to-date market research and data - New industry pricing data
The Content, Impact, and Regulation of Streaming Video
Author: Eli Noam
Publisher: Edward Elgar Publishing
ISBN: 1800375026
Category : Business & Economics
Languages : en
Pages : 424
Book Description
Along with its interrelated companion volume, The Technology, Business, and Economics of Streaming Video, this book examines the next generation of TV—online video. It reviews the elements that lead to online platforms and video clouds and analyzes the software and hardware elements of content creation and interaction, and how these elements lead to different styles of video content.
Publisher: Edward Elgar Publishing
ISBN: 1800375026
Category : Business & Economics
Languages : en
Pages : 424
Book Description
Along with its interrelated companion volume, The Technology, Business, and Economics of Streaming Video, this book examines the next generation of TV—online video. It reviews the elements that lead to online platforms and video clouds and analyzes the software and hardware elements of content creation and interaction, and how these elements lead to different styles of video content.
Audio,Video, and Streaming Media Technology
Author: electrical training ALLIANCE
Publisher:
ISBN: 9781935941385
Category :
Languages : en
Pages :
Book Description
Publisher:
ISBN: 9781935941385
Category :
Languages : en
Pages :
Book Description
The Media Handbook
Author: Helen Katz
Publisher: Routledge
ISBN: 042978564X
Category : Business & Economics
Languages : en
Pages : 236
Book Description
The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this seventh edition includes greater coverage of social media, buying automation, the continued digitization of media, and updated statistics on media consumption. It covers over the top television, programmatic TV, digital advertising, and the automation of buying across all media. Author Helen Katz provides a continued focus on how planning and buying tie back to the strategic aims of the brand and the client, keeping practitioners and students up to date with current industry examples and practices. The Companion Website to the book includes resources for both students and instructors. For students there are flashcards to test themselves on main concepts, a list of key media associations, a template flowchart and formulas. Instructors can find lecture slides and sample test questions to assist in their course preparation.
Publisher: Routledge
ISBN: 042978564X
Category : Business & Economics
Languages : en
Pages : 236
Book Description
The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this seventh edition includes greater coverage of social media, buying automation, the continued digitization of media, and updated statistics on media consumption. It covers over the top television, programmatic TV, digital advertising, and the automation of buying across all media. Author Helen Katz provides a continued focus on how planning and buying tie back to the strategic aims of the brand and the client, keeping practitioners and students up to date with current industry examples and practices. The Companion Website to the book includes resources for both students and instructors. For students there are flashcards to test themselves on main concepts, a list of key media associations, a template flowchart and formulas. Instructors can find lecture slides and sample test questions to assist in their course preparation.
Hands-on Guide to Streaming Media
Author: Joe Follansbee
Publisher: Taylor & Francis
ISBN: 0240808630
Category : Art
Languages : en
Pages : 306
Book Description
Streaming media technology is growing into an indispensable part of a successful business communications strategy. This volume gives a professional boost to individuals new to the technology.
Publisher: Taylor & Francis
ISBN: 0240808630
Category : Art
Languages : en
Pages : 306
Book Description
Streaming media technology is growing into an indispensable part of a successful business communications strategy. This volume gives a professional boost to individuals new to the technology.
The Digital Media Handbook
Author: Andrew Dewdney
Publisher: Routledge
ISBN: 1135077150
Category : Language Arts & Disciplines
Languages : en
Pages : 466
Book Description
The new edition of The Digital Media Handbook presents an essential guide to the historical and theoretical development of digital media, emphasising cultural continuity alongside technological change, and highlighting the emergence of new forms of communication in contemporary networked culture. Andrew Dewdney and Peter Ride present detailed critical commentary and descriptive historical accounts, as well as a series of interviews from a range of digital media practitioners, including producers, developers, curators and artists. The Digital Media Handbook highlights key concerns of today’s practitioners, analysing how they develop projects, interact and solve problems within the context of networked communication. The Digital Media Handbook includes: Essays on the history and theory of digital media Essays on contemporary issues and debates Interviews with digital media professionals A glossary of technical acronyms and key terms.
Publisher: Routledge
ISBN: 1135077150
Category : Language Arts & Disciplines
Languages : en
Pages : 466
Book Description
The new edition of The Digital Media Handbook presents an essential guide to the historical and theoretical development of digital media, emphasising cultural continuity alongside technological change, and highlighting the emergence of new forms of communication in contemporary networked culture. Andrew Dewdney and Peter Ride present detailed critical commentary and descriptive historical accounts, as well as a series of interviews from a range of digital media practitioners, including producers, developers, curators and artists. The Digital Media Handbook highlights key concerns of today’s practitioners, analysing how they develop projects, interact and solve problems within the context of networked communication. The Digital Media Handbook includes: Essays on the history and theory of digital media Essays on contemporary issues and debates Interviews with digital media professionals A glossary of technical acronyms and key terms.
The Weeding Handbook
Author: Rebecca Vnuk
Publisher: American Library Association
ISBN: 083891327X
Category : Language Arts & Disciplines
Languages : en
Pages : 180
Book Description
“No! We can’t rid of that!” Vnuk, author of the popular “Weeding Tips” column on Booklist Online, is here to show you that yes, you can. A library is an ever-changing organism; when done the right way, weeding helps a library thrive by focusing its resources on those parts of the collection that are the most useful to its users. Her handbook takes the guesswork out of this delicate but necessary process, giving public and school library staff the knowledge and the confidence to effectively weed any collection, of any size. Going through the proverbial stacks shelf by shelf, Vnuk Explains why weeding is important for a healthy library, demonstrating that a vibrant collection leads to robust circulation, which in turn affects library budgetsWalks readers through a library’s shelves by Dewey area, with recommended weeding criteria and call-outs in each area for the different considerations of large collections and smaller collectionsFeatures a chapter addressing reference, media, magazines and newspapers, e-books, and other special materialsShows how a solid collection development plan uses weeding as an ongoing process, making it less stressful and more productiveOffers guidance for determining how to delegate responsibility for weeding, plus pointers for getting experienced staff on boardGives advice for educating the community about the process, how to head off PR disasters, and what to do with weeded materialsIncludes a dozen sample collection development plans, easily adaptable to suit a library’s individual needsFilled with field-tested, no nonsense strategies, this handbook will enable libraries to bloom by maintaining a collection that users actually use.
Publisher: American Library Association
ISBN: 083891327X
Category : Language Arts & Disciplines
Languages : en
Pages : 180
Book Description
“No! We can’t rid of that!” Vnuk, author of the popular “Weeding Tips” column on Booklist Online, is here to show you that yes, you can. A library is an ever-changing organism; when done the right way, weeding helps a library thrive by focusing its resources on those parts of the collection that are the most useful to its users. Her handbook takes the guesswork out of this delicate but necessary process, giving public and school library staff the knowledge and the confidence to effectively weed any collection, of any size. Going through the proverbial stacks shelf by shelf, Vnuk Explains why weeding is important for a healthy library, demonstrating that a vibrant collection leads to robust circulation, which in turn affects library budgetsWalks readers through a library’s shelves by Dewey area, with recommended weeding criteria and call-outs in each area for the different considerations of large collections and smaller collectionsFeatures a chapter addressing reference, media, magazines and newspapers, e-books, and other special materialsShows how a solid collection development plan uses weeding as an ongoing process, making it less stressful and more productiveOffers guidance for determining how to delegate responsibility for weeding, plus pointers for getting experienced staff on boardGives advice for educating the community about the process, how to head off PR disasters, and what to do with weeded materialsIncludes a dozen sample collection development plans, easily adaptable to suit a library’s individual needsFilled with field-tested, no nonsense strategies, this handbook will enable libraries to bloom by maintaining a collection that users actually use.