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Author: Joel Makower Publisher: McGraw Hill Professional ISBN: 0071641858 Category : Business & Economics Languages : en Pages : 313
Book Description
Businesses are entering the green marketplace at breakneck speed to keep pace with customer and societal demands to reduce their environmental impacts. But greening one's business is no small feat. While clear opportunities abound in this new economy, business leaders pursuing a green strategy are finding few roadmaps and established rules and plenty of hidden twists and turns. So, how does a company succeed in a world gone green? In Strategies for the New Green Economy, Joel Makower, one of the world's foremost green business experts, provides a clear roadmap for this challenging terrain. Makower offers insights and inspiration gleaned from his 20 years' experience helping Fortune 500 companies and start-ups alike formulate strategies that align environmental and business goals. Providing a comprehensive and realistic look at both the opportunities and challenges, Strategies for the New Green Economy shows how leadership companies are finding their way in the green economy, while their competitors struggle. Strategies for the Green Economy systematically tackles the central issues of greening your business: What does it take to be seen as an environmental leader? What are the standards, implicit or explicit, that you must meet to be green? How do you communicate what your business is doing right--and what it's doing wrong? How can you overcome consumer, media, and activist distrust? How can your company be heard amid the “green noise” in the marketplace? What are the new opportunities emerging for companies in the green economy? Including groundbreaking data about customers' attitudes and behaviors regarding green products and services, Strategies for the Green Economy will lead you through the thicket of finicky customers, confusing research reports, and public cynicism regarding green marketing claims--and place you on solid footing in the growing green economy.
Author: Joel Makower Publisher: McGraw Hill Professional ISBN: 0071641858 Category : Business & Economics Languages : en Pages : 313
Book Description
Businesses are entering the green marketplace at breakneck speed to keep pace with customer and societal demands to reduce their environmental impacts. But greening one's business is no small feat. While clear opportunities abound in this new economy, business leaders pursuing a green strategy are finding few roadmaps and established rules and plenty of hidden twists and turns. So, how does a company succeed in a world gone green? In Strategies for the New Green Economy, Joel Makower, one of the world's foremost green business experts, provides a clear roadmap for this challenging terrain. Makower offers insights and inspiration gleaned from his 20 years' experience helping Fortune 500 companies and start-ups alike formulate strategies that align environmental and business goals. Providing a comprehensive and realistic look at both the opportunities and challenges, Strategies for the New Green Economy shows how leadership companies are finding their way in the green economy, while their competitors struggle. Strategies for the Green Economy systematically tackles the central issues of greening your business: What does it take to be seen as an environmental leader? What are the standards, implicit or explicit, that you must meet to be green? How do you communicate what your business is doing right--and what it's doing wrong? How can you overcome consumer, media, and activist distrust? How can your company be heard amid the “green noise” in the marketplace? What are the new opportunities emerging for companies in the green economy? Including groundbreaking data about customers' attitudes and behaviors regarding green products and services, Strategies for the Green Economy will lead you through the thicket of finicky customers, confusing research reports, and public cynicism regarding green marketing claims--and place you on solid footing in the growing green economy.
Author: Joel Makower Publisher: Mcgraw-hill ISBN: 9780071600309 Category : Business & Economics Languages : en Pages : 312
Book Description
Businesses are entering the green marketplace at breakneck speed to keep pace with customer and societal demands to reduce their environmental impacts. But greening one's business is no small feat. While clear opportunities abound in this new economy, business leaders pursuing a green strategy are finding few roadmaps and established rules and plenty of hidden twists and turns. So, how does a company succeed in a world gone green? In Strategies for the New Green Economy, Joel Makower, one of the world's foremost green business experts, provides a clear roadmap for this challenging terrain. Makower offers insights and inspiration gleaned from his 20 years' experience helping Fortune 500 companies and start-ups alike formulate strategies that align environmental and business goals. Providing a comprehensive and realistic look at both the opportunities and challenges, Strategies for the New Green Economy shows how leadership companies are finding their way in the green economy, while their competitors struggle. Strategies for the Green Economy systematically tackles the central issues of greening your business: What does it take to be seen as an environmental leader? What are the standards, implicit or explicit, that you must meet to be green? How do you communicate what your business is doing right--and what it's doing wrong? How can you overcome consumer, media, and activist distrust? How can your company be heard amid the “green noise” in the marketplace? What are the new opportunities emerging for companies in the green economy? Including groundbreaking data about customers' attitudes and behaviors regarding green products and services, Strategies for the Green Economy will lead you through the thicket of finicky customers, confusing research reports, and public cynicism regarding green marketing claims--and place you on solid footing in the growing green economy.
Author: Andrew S. Winston Publisher: Harvard Business Review Press ISBN: 1625270526 Category : Business & Economics Languages : en Pages : 353
Book Description
We live in a fundamentally changed world. It’s time for your approach to strategy to change, too. The evidence is all around us. Extreme weather, driven by climate change, is shattering records all over the planet. Our natural resources are in greater demand than ever before as a billion more people enter the global middle class, wanting more of everything. Radical transparency is opening up company operations and supply chains to public scrutiny. This is not some futuristic scenario or model to debate, but today’s reality. We've passed an economic tipping point. A weakening of the foundations of our planetary infrastructure is costing businesses dearly and putting our society at risk. The mega challenges of climate change, scarcity, and radical transparency threaten our ability to run an expanding global economy and are profoundly changing “business as usual.” But they also offer unprecedented opportunities: multi-trillion-dollar markets are in play, and the winners of this new game will profit mightily. According to Andrew Winston, bestselling author (Green to Gold) and globally recognized business strategist, the way companies currently operate will not allow them to keep up with the current—and future—rate of change. They need to make the Big Pivot. In this indispensable new book, Winston provides ten crucial strategies for leaders and companies ready to move boldly forward and win in this new reality. With concrete advice and tactics, and new stories from companies like British Telecom, Diageo, Dow, Ford, Nike, Unilever, Walmart, and many others, The Big Pivot will help you, and all of us, create more resilient businesses and a more prosperous world. This book is the blueprint to get you started.
Author: Erdo?du, M. Mustafa Publisher: IGI Global ISBN: 1522504419 Category : Business & Economics Languages : en Pages : 777
Book Description
Climate change is one of the most pressing issues facing the world today, as it affects all sectors of life, be it global economics or human rights activism; timely action is required to avoid global catastrophe. Understanding the importance of climate change mitigation, renewable energies, clean technologies, and green development has become necessary for effective leadership. The Handbook of Research on Green Economic Development Initiatives and Strategies provides the necessary information to reduce the climate change vulnerability of socio-economic systems in the most cost-effective manner. This handbook of research is ideal for policy makers, non-governmental organizations (NGOs), government agencies, businesses, and professionals looking to temper the effects of climate change.
Author: Adrian C. Newton Publisher: Routledge ISBN: 1134654529 Category : Nature Languages : en Pages : 448
Book Description
The green economy is widely seen as a potential solution to current global economic and environmental crises, and a potential mechanism by which sustainable development might be achieved in practice. Considerable investments are now being made into the development of green technology, renewable energy, biodiversity conservation, resource efficiency, recycling of materials and green infrastructure. This textbook provides a comprehensive introduction to the green economy, using a strongly interdisciplinary approach based on environmental science, rather than treating it as a sub-set of economics. The scientific principles of sustainability are presented, which provide the foundations of the green economy, with a particular focus on systems-based approaches. Examples of real-world case studies are used to illustrate how the green economy can be achieved in practice. In this way, the authors provide a thorough overview of both the principles and practice of the green economy, drawing from a wide range of disciplines including ecology, geography, social science, psychology, sustainability science, environmental science, law and economics. The emphasis is on presenting results of the latest research, derived from leading scientific journals. Rather than focusing on a single definition of what constitutes a ‘green economy’, the book introduces readers to the diversity of opinion that exists, and engages them in what is an active, on-going debate. This reflects the fact that many aspects of the green economy, and sustainable development more generally, are currently contested. In particular, the book will help readers to strengthen their ability to critically evaluate the evidence for and against the views presented, and to actively contribute to the future development of the green economy.
Author: Sigfrido Burgos Cáceres Publisher: Routledge ISBN: 1135099979 Category : Reference Languages : en Pages : 192
Book Description
This volume provides an up to date and accessible examination of China's global search for resources, focusing primarily on oil. This focus provides a powerful rationale to explain China's actions overseas, as it impacts on economic, energy and foreign policies. A strong feature of the book is a comprehensive examination of geopolitical issues. Three country case studies (Angola, Brazil and Cambodia) are complemented by two chapters on opportunities and risks to China, and an examination as to how strategies are developed into tangible actions. This book also examines a number of overlapping debates regarding the varieties of capitalisms (autocratic vs. democratic), the urgent need for rebalancing as the world undergoes global crises, and the issues surrounding natural resources in the context of governance, liberal-oriented notions and poverty traps. The book is aimed at general as well as specialized readers and examines the subject in relation to international affairs, especially how the geopolitics of scarcity is driving states to be tenser, more observant of each other, and more acute to foreign initiatives.
Author: Scott G. McNall Publisher: Bloomsbury Publishing USA ISBN: 0313384959 Category : Business & Economics Languages : en Pages : 1153
Book Description
This three-volume set is a landmark comprehensive overview of the business of sustainability, providing 56 separate chapters from leaders in business, non-profit organizations, and from within the academic and policy world. In today's business environment, "garbage" isn't simply worthless refuse to be disposed of anymore; it often represents a material with monetary value. The human population is using up about 30 percent more natural resources in one year than the earth can regenerate. Because businesses constitute half of the world's largest economies, there can be no sustainability without sustainable businesses. The Business of Sustainability: Trends, Policies, Practices, and Stories of Success is a foundation set that effectively captures and articulates the why, what, who, and how of sustainability and business. Volume I covers the scientific, economic, and social underpinnings of sustainability and identifies the challenges facing business leaders. Volume II explores the global network of designers, producers, suppliers, distributors, and consumers that must be addressed as a unit from a cradle-to-cradle, life-cycle perspective. Volume III presents examples of success across many industries, demonstrating that sustainability is indeed possible. Each volume analytically addresses the larger issues, such as the challenges of managing a business to the standards of sustainability, measuring progress or success, and creating—and maintaining—sustainable businesses. This monumental work provides a comprehensive treatment of sustainability in the world of businesses, exploring all of its dimensions: obstacles, metrics, opportunities, and pathways to success.
Author: John-David Phyper Publisher: John Wiley & Sons ISBN: 0470736976 Category : Business & Economics Languages : en Pages : 505
Book Description
The business world is undergoing dramatic change that is driven by tough new legislation, expanded market based incentives and increased consumer awareness of environmental issues (e.g., hazard ingredients in products, alternative energy, reduction in greenhouse gases). This is forcing companies to reassess the life cycle of their products and the efficiency of their supply chains. Environmental issues are becoming business critical. Good to Green provides the vital information, backed by case studies and examples, that gives progressive business leaders the strategic know-how to pro-actively manage environmental issues and realize the business benefits of going green.
Author: Luiz Marques Publisher: Springer Nature ISBN: 3030475271 Category : Social Science Languages : en Pages : 463
Book Description
This book intends to be an alert to the fact that the curve measuring environmental costs against the economic benefits of capitalism has irreversibly entered into a negative phase. The prospect of an environmental collapse has been evidenced by the sciences and the humanities since the 1960s. Today, it imposes its urgency. This collapse differs from past civilizations in that it is neither local nor just civilizational. It is global and occurs at the broadest level of the biosphere, accelerated by the convergence of different socio-environmental crises, such as: Earth energy imbalance, climate change and global warming Sea-level rise Decrease and degradation of forests Collapse of terrestrial and aquatic biodiversity Floods, droughts, wildfires, and extreme weather events Degradation of soils and water resources Increase in pollution caused by fossil fuels and coal Increase in waste production and industrial intoxication The book is divided in two parts. In the first part it presents a comprehensive review of scientific data to show the already visible effects of each of the different environmental crises and its consequences to human life on Earth. In the second part, Luiz Marques critically discusses what he calls the three concentric illusions that prevent us from realizing the gravity of the current socio-environmental crises: the illusion of a sustainable capitalism, the illusion that economic growth is still capable of providing more well-being and the anthropocentric illusion. Finally, Marques argues that "fitting" back into the biosphere will only be possible if we dismantle the expansive socioeconomic gear that has shaped our societies since the 16th century by moving from a Social Contract to a Natural Contract, which takes into account the whole biosphere. According to him, the future society will be post-capitalist or it will not be a complex society, and even perhaps, we must fear, no society at all. “This book is backed up with the latest and best science and has made the complexities understandable for the average reader, all in a context of hope for the future.” - William J. Ripple, PhD, Distinguished Professor of Ecology, Director of the Alliance of World Scientists, Oregon State University
Author: Joel Makower
Author: Joel Makower
Author: Joel Makower
Author: Andrew S. Winston
Author: Erdo?du, M. Mustafa
Author: Adrian C. Newton
Author: UNESCO
Author: Sigfrido Burgos Cáceres
Author: Scott G. McNall
Author: John-David Phyper
Author: Luiz Marques