Strategic Pricing for Distributors: Tools and Rules for Building Higher Margins PDF Download

Author: Brent R. Grover
Publisher: Natl Assn Wholesale-Distr
ISBN: 9781934014158
Category : Physical distribution of goods
Languages : en
Pages : 252

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Author: Advanous
Publisher: Natl Assn Wholesale-Distr
ISBN: 9781934014011
Category : Business & Economics
Languages : en
Pages : 168

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Author: Michael Morris
Publisher: Praeger
ISBN:
Category : Business & Economics
Languages : en
Pages : 232

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Book Description
An important contribution to marketing literature, this volume offers a comprehensive guide to market-based pricing strategies. The authors present pricing as a relatively simple, but extremely powerful marketing tool--a creative variable which managers can manipulate to accomplish a wide variety of ends. Arguing that companies must move away from the traditional, short-term, reactive methods relied upon to set and manage prices, the authors call for a systematic, strategic and market-based approach to the pricing problem. Their central unifying theme is that pricing begins and ends with the customer and that every pricing action should be part of a larger pricing program build around the realities of customer needs and competitor pressures. Written with a minimum of jargon and amply illustrated with explanatory tables and figures, this is an excellent introduction to pricing for both seasoned and aspiring marketing and product managers. Morris and Morris begin by examining the overall concept of price as a statement of value. Subsequent chapters offer in-depth guidance on the development of market-based pricing, addressing such critical issues as pricing strategy over the product life cycle, linking pricing and marketing strategy, understanding and using elasticity, the psychology of pricing, and negotiating prices with customers. Particular attention is paid to the question of price differentials--charging different prices to different classes of consumers--and the legal and ethical ramifications of adopting strategies based on price differentials. The authors also explore cost-based pricing, industry and competitor analysis, pricing across the product line, and computers as an aid in pricing. Throughout, references to real-world cases and problems helps the manager to relate the concepts of market-based pricing to the pricing decisions and considerations actually confronted on the job.

Author: Thomas O'Connor
Publisher: Natl Assn Wholesale-Distr
ISBN: 9781934014226
Category : Distributors (Commerce)
Languages : en
Pages : 186

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Author: Guy Blissett
Publisher: Natl Assn Wholesale-Distr
ISBN: 9781934014219
Category : Business logistics
Languages : en
Pages : 212

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Author: Mike Marks
Publisher: Natl Assn Wholesale-Distr
ISBN: 1934014303
Category : Business & Economics
Languages : en
Pages : 137

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Author: Jim Pancero
Publisher: Natl Assn Wholesale-Distr
ISBN: 9781934014189
Category : Distributors (Commerce)
Languages : en
Pages : 216

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Author: Julian Dent
Publisher: Kogan Page Publishers
ISBN: 074948215X
Category : Business & Economics
Languages : en
Pages : 385

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Book Description
Analyze, plan and manage profitable channels to market with this economic framework, ensuring maximum leverage of channel partners at every stage of the go-to-market process, with this fully revised third edition of the global bestseller, Distribution Channels - an essential toolkit for strategizing new and existing routes to market. Unprecedented upheavals in routes-to-market are challenging businesses of all types. Products are becoming services, online and offline channels are integrating, and new distribution channels are dictating terms to producers. Placing market access at the heart of business and marketing strategy, this revised edition of Sales and Marketing Channels (originally Distribution Channels) addresses emerging business models and buying behaviours with practical steps, offering an efficient structure to extract tangible commercial value from partner relationships. Often referred to as the "Place" P in the marketing mix, this book and its host of downloadable resources integrate innovative case studies like AirBNB, the largest seller of rooms without ownership of any; Transferwise, the peer-to-peer Forex; plus, the rise of online retailers like Amazon and ASOS versus the decline of traditional stores like Macy's or BHS. Other updates include: -The impact of cloud technology -Advancing consumer channels -Monetizing the distribution of intellectual property -Plus the evolving 'gig economy', led by Uber and Deliveroo

Author: Robert J. Doan
Publisher: Simon and Schuster
ISBN: 068483443X
Category : Business & Economics
Languages : en
Pages : 392

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In one compact volume, here are the innovative tactics business leaders need to attain maximum financial performance for their companies. Whether they're selling beer or land, this book is one book managers can't afford to ignore

Author:
Publisher: Natl Assn Wholesale-Distr
ISBN: 9781934014196
Category : Distributors (Commerce)
Languages : en
Pages : 132

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