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Author: Frank A. Tillman Publisher: FT Press ISBN: 0132981807 Category : Electronic books Languages : en Pages : 47
Book Description
In Strategic Planning and New Product Development , world-class decision support experts Frank A. Tillman and Deandra T. Cassone present a complete corporate strategic planning model for selecting new products: a model that can be used to systematically manage and evaluate business and/or new product opportunities from conception to commercialization. Tillman and Cassone's model captures input on goals and objectives from all levels of the organization, translates these goals and objectives into clear decision criteria, and generates metrics that can be used to measure the success of any decision. It tracks developmental progress of current and/or new business and product opportunities; helps companies eliminate unprofitable business sooner; brings discipline and consistency to evaluating each new opportunity, and generates a list of clear priorities. Tillman and Cassone go beyond "conceptualizing" this model, presenting actual sample computer screens and identifying every key data input, from financial impact and strategic alignment to probability of success. They also demonstrate how to use weighting to bring greater flexibility and agility to decision modeling. Along with offering exceptionally valuable guidance to product developers and corporate strategists, it also demonstrates the broader applicability of automated decision support systems and offers real-world insight for building models that address a wide spectrum of business challenges.
Author: Frank A. Tillman Publisher: FT Press ISBN: 0132981807 Category : Electronic books Languages : en Pages : 47
Book Description
In Strategic Planning and New Product Development , world-class decision support experts Frank A. Tillman and Deandra T. Cassone present a complete corporate strategic planning model for selecting new products: a model that can be used to systematically manage and evaluate business and/or new product opportunities from conception to commercialization. Tillman and Cassone's model captures input on goals and objectives from all levels of the organization, translates these goals and objectives into clear decision criteria, and generates metrics that can be used to measure the success of any decision. It tracks developmental progress of current and/or new business and product opportunities; helps companies eliminate unprofitable business sooner; brings discipline and consistency to evaluating each new opportunity, and generates a list of clear priorities. Tillman and Cassone go beyond "conceptualizing" this model, presenting actual sample computer screens and identifying every key data input, from financial impact and strategic alignment to probability of success. They also demonstrate how to use weighting to bring greater flexibility and agility to decision modeling. Along with offering exceptionally valuable guidance to product developers and corporate strategists, it also demonstrates the broader applicability of automated decision support systems and offers real-world insight for building models that address a wide spectrum of business challenges.
Author: Kenneth B. Kahn Publisher: Routledge ISBN: 1000327329 Category : Business & Economics Languages : en Pages : 262
Book Description
This practical book introduces readers to the essential business aspects of innovation and new product planning. The product planning process is discussed across two broad themes: product development and product management. Importantly, the book emphasizes the 21st-century strategic and creative mindset necessary to drive business innovation activities in a concise, yet comprehensive manner. The book delves into the front end of innovation and formal product development activities, examining the topics of opportunity identification, concept generation and evaluation, technical development, product design, testing, launch strategies, product management, life cycle management, brand management, and vital elements for international success. There are stand-alone notes that serve to apprise readers on related topics such as the use of agile product development methodologies, the formation of business entities, and recommended best practices for new product development. The book excels at providing relevant examples and applied tools that augment the concepts to offer valuable connections to real-world product planning efforts. This book is particularly useful as a guide to learning the fundamental concepts and strategies associated with innovation and new product planning. Among student audiences, upper-level undergraduate and first-year graduate students are likely to benefit as the book embraces its position to serve as a primer on product development and management.
Author: Kahn Publisher: M.E. Sharpe ISBN: 0765629771 Category : Business & Economics Languages : en Pages : 281
Book Description
Concise yet comprehensive, Product Planning Essentials, Second Edition, addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Instructors, students, and practitioners will appreciate the balanced managerial and how-to orientation. Changes to the Second Edition * Addition of two chapters on design and legal considerations. * Expanded discussion of global considerations to introduce sustainable product development and Base of the Pyramid (BoP) product development. * Simplified technical discussions of planning techniques for improved comprehension. * Inclusion of product planning best practices from recent noteworthy cases and studies in the final chapter.
Author: Roger Bean Publisher: Amacom Books ISBN: 9780814405666 Category : Business & Economics Languages : en Pages : 274
Book Description
Successful new product development is crucial to building and maintaining a competitive position for any company. This text offers a strategic method for integrating the corporate strategic plan, clearly defined markets, and a repeatable development process into a new product development program.
Author: Lawrence Sanders Publisher: Business Expert Press ISBN: 160649242X Category : Business & Economics Languages : en Pages : 241
Book Description
This book will focus on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation, and the role that technology plays in implementing the process. The book will show how technology factors into such entrepreneurial activities as engaging in business planning and utilizing creativity and innovation, and how creative innovation, in turn, is achieved and enhanced through an understanding of two different modes of learning: "learning about" and "learning by doing". A successful product introduction depends on an efficient supply chain, a strong brand, and the ability of a manufacturer or provider to differentiate it successfully in the marketplace. New Product and Services Development demonstrates how differentiation, this last critical component, can be secured by the strategic use of technology and by engaging in two key learning methodologies.
Author: Erica Olsen Publisher: John Wiley & Sons ISBN: 1118077776 Category : Business & Economics Languages : en Pages : 387
Book Description
Think and act strategically every time In today's business environment, strategic planning stresses the importance of making decisions that will ensure an organization's ability to successfully respond to changes in the environment and plan for sustainable viability. Providing practical, field-tested techniques and a complete 6-phase plan, Strategic Planning Kit For Dummies shows you how to make strategy a habit for all organizations, no matter the size, type, or resource constraints. Strategic Planning Kit For Dummies is for companies of all types and sizes looking to build and sustain a competitive edge, set up an ongoing process for market assessment and trend analysis, and develop a vision for future growth. This revised edition includes: new and updated content on planning for both the short and the long-term; crucial information on succession planning; help preparing for the unexpected using scenario planning and agile strategy; strategies for implementing change and integrating strategic plans successfully by involving all staff members; and more. The supplementary CD lays out a comprehensive, 6-phase, step-by-step program, complete with downloadable spreadsheets, charts, checklists, video links, and more Provides value for any business or entrepreneur looking to improve efficiency, focus, and competitive edge Includes practical, field-tested techniques Strategic Planning Kit For Dummies gives today's business owners and upper-level management the tools and information they need to think and act strategically in order to more effectively weather current economic storms while planning for future growth.
Author: Frank A. Tillman
Author: Frank A. Tillman
Author: Frank A. Tillman
Author: Kenneth B. Kahn
Author: Heikki Juslin
Author: Kahn
Author: Frank R. Bacon
Author: Roger Bean
Author: Lawrence Sanders
Author: Erica Olsen
Author: Marc Annacchino