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Author: Sahaf, Musadiq A. Publisher: PHI Learning Pvt. Ltd. ISBN: 9388028724 Category : Business & Economics Languages : en Pages : 744
Book Description
This systematically organized text, now in its second edition, gives an in-depth analysis of the multidimensional aspects of strategic marketing. Comprising a harmonious blend of theoretical aspects and real-world applications, the book presents the framework that governs a firm's strategic decisions in the area of marketing. Divided into five parts, the text attempts to provide an explanation and critical analysis of the core concepts that have driven the growth and development of the subject for decades. At the same time, emerging concepts that would shape the scope of the subject have also been highlighted. The book is specifically written for the students who pursue academic and professional programmes in marketing, management and business studies. KEY FEATURES • Provides case studies in the context of Indian business at the end of each chapter to reinforce the understanding of the theory. • Comprises glossary of terms in addition to chapter-end summary, exercises and references. • Emphasizes self-study approach by explaining complex issues in a simple and student-friendly manner. NEW TO THE SECOND EDITION • Entirely revamped and updated to make the book an effective teaching and learning resource. • New chapters on ‘Service Marketing Strategies’, ‘Global Marketing Strategies’ and ‘Internal Marketing: A Tool for Implementation’. • Inclusion of several new sections throughout the text as per the latest development in the field. TARGET AUDIENCE • Marketing MBA • (Specialisation–Marketing)
Author: Sahaf, Musadiq A. Publisher: PHI Learning Pvt. Ltd. ISBN: 9388028724 Category : Business & Economics Languages : en Pages : 744
Book Description
This systematically organized text, now in its second edition, gives an in-depth analysis of the multidimensional aspects of strategic marketing. Comprising a harmonious blend of theoretical aspects and real-world applications, the book presents the framework that governs a firm's strategic decisions in the area of marketing. Divided into five parts, the text attempts to provide an explanation and critical analysis of the core concepts that have driven the growth and development of the subject for decades. At the same time, emerging concepts that would shape the scope of the subject have also been highlighted. The book is specifically written for the students who pursue academic and professional programmes in marketing, management and business studies. KEY FEATURES • Provides case studies in the context of Indian business at the end of each chapter to reinforce the understanding of the theory. • Comprises glossary of terms in addition to chapter-end summary, exercises and references. • Emphasizes self-study approach by explaining complex issues in a simple and student-friendly manner. NEW TO THE SECOND EDITION • Entirely revamped and updated to make the book an effective teaching and learning resource. • New chapters on ‘Service Marketing Strategies’, ‘Global Marketing Strategies’ and ‘Internal Marketing: A Tool for Implementation’. • Inclusion of several new sections throughout the text as per the latest development in the field. TARGET AUDIENCE • Marketing MBA • (Specialisation–Marketing)
Author: Douglas West Publisher: Oxford University Press, USA ISBN: 0199556601 Category : Business & Economics Languages : en Pages : 613
Book Description
This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.
Author: A. Zoltners Publisher: Springer ISBN: 0230514928 Category : Business & Economics Languages : en Pages : 401
Book Description
This book focuses upon the role of the sales force in today's changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change.
Author: Peter Fader Publisher: ISBN: Category : Business planning Languages : en Pages : 128
Book Description
Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers...and then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insights to help you revamp your performance metrics, product development, customer relationship management and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term.
Author: John A. GOODMAN Publisher: AMACOM Div American Mgmt Assn ISBN: 081441334X Category : Business & Economics Languages : en Pages : 274
Book Description
The success of any organization depends on high-quality customer service. But for companies that strategically align customer service with their overall corporate strategy, it can transcend typical good business to become a profitable word-of-mouth machine that will transform the bottom line. Drawing on over thirty years of research for companies such as 3M, American Express, Chik-Fil-A, USAA, Coca-Cola, FedEx, GE, Cisco Systems, Neiman Marcus, and Toyota, author Goodman uses formal research, case studies, and patented practices to show readers how they can: • calculate the financial impact of good and bad customer service • make the financial case for customer service improvements • systematically identify the causes of problems • align customer service with their brand • harness customer service strategy into their organization's culture and behavior Filled with proven strategies and eye-opening case studies, this book challenges many aspects of conventional wisdom—using hard data—and reveals how any organization can earn more loyalty, win more customers...and improve their financial bottom line.
Book Description
In today's competitive environment, the consumer occupies a predominant position in the eyes of a marketer or business organization. The preferences and predilections of the consumers, and their behaviour and choices are needed to be carefully analyzed as, ultimately, their purchase preferences will increase the market share of the company, maximize its profit and enhance sustainability - the most important goal of the company. This book, through predictive modelling theories, focuses on identifying and profiling of target market segments, developing positioning strategy and brand personality, finding the consumer preferences, offering marketing strategies and delivering value to the customer. The predictive modelling theories discussed in the book help streamline the decision-making process, in order to efficiently target the preferred consumer segment. The book further delineates the decision-making process which is determined by the three approaches: Heuristic approach - RFM analysis; Statistical approach - logistics regression and conjoint analysis; and Data mining approach - Chi-square automatic interactive decision. Software applications such as Excel, SPSS and Answer Tree are used to explain the theories clearly.
Author: S. N. SAPALI Publisher: PHI Learning Pvt. Ltd. ISBN: 9788120333604 Category : Technology & Engineering Languages : en Pages : 1088
Book Description
This book provides a first course in Refrigeration and Air Conditioning. The subject matter has been developed in a logical and coherent manner with neat illustrations and a fairly large number of solved examples and unsolved problems. The text, developed from the author’s teaching experience of many years, is suitable for the senior-level undergraduate and first-year postgraduate students of mechanical engineering, automobile engineering as well as chemical engineering. The text commences with an introduction to the fundamentals of thermodynamics and a brief treatment of the various methods of refrigeration. Then follows the detailed discussion and analysis of air refrigeration systems, vapour compression and vapour absorption refrigeration systems with special emphasis on developing sound physical concepts and gaining problem solving skills. Refrigerants are exhaustively dealt with in a separate chapter. The remainder chapters of the book deal with psychrometry and various processes required for the analysis of air conditioning systems. Technical descriptions of compressors, evaporators, condensers, expansion devices and ducts are provided along with design practices for cooling and heating load calculations. Finally, a brief review of the basic principles and applications of cryogenic gases and air liquefaction systems are given.
Author: Alan G. Lafley Publisher: Harvard Business Press ISBN: 142218739X Category : Business & Economics Languages : en Pages : 274
Book Description
Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.
Author: Sahaf, Musadiq A.
Author: Sahaf, Musadiq A.
Author: Douglas West
Author: MUSADIQ A. SAHAF
Author: A. Zoltners
Author: Peter Fader
Author: John A. GOODMAN
Author: Purba Halady Rao
Author: 
Author: S. N. SAPALI
Author: Alan G. Lafley