Author: Clark W. GellingsPublisher:
ISBN: 9780881730371
Category : Electric power
Languages : en
Pages : 451
Book Description
Strategic Marketing for Electric Utilities
Author: Clark W. GellingsPublisher:
ISBN: 9780881730371
Category : Electric power
Languages : en
Pages : 451
Book Description
Utility Marketing Strategies
Author: Clark W. GellingsPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 302
Book Description
Increased competition with other types of fuels and concerns for the environment have made it necessary for utilities to develop more effective strategies to market electricity. This reference was developed by a leading expert to guide utility planners and managers in developing a well-defined marketing plan that will get results. The reader will learn how to clearly define and promote the advantages [of] electricity, as well as how regulatory, environmental and technological barriers can be effectively addressed and overcome to enable the utility to better serve its customers. The latest electrification technologies and their importance are also covered.
Competitive Marketing Strategies for Electric Utilities Under Deregulation
Author: Timothy J. GrahamElectric Utility Load Management
Author: Raymond J. BurbyPublisher: Rowman & Littlefield Publishers
ISBN:
Category : Business & Economics
Languages : en
Pages : 294
Book Description
Fundamentals of Strategic Marketing for Electric and Gas Utilities
Author: Synergic Resources CorporationPublisher:
ISBN:
Category : Electric utilities
Languages : en
Pages : 150
Book Description
A Comparative Analysis of Strategic Marketing Responses to Environmental Change in the Electric Utility Industry
Author: Johannah JonesPublisher:
ISBN:
Category : Electric utilities
Languages : en
Pages : 748
Book Description
Marketing Strategy and Preliminary Action Plan for Cleveland's Public Electric Utility
Author: Cleveland Public PowerPublisher:
ISBN:
Category : Electric utilities
Languages : en
Pages : 28
Book Description
The Manager's Guide to Competitive Marketing Strategies, Second Edition
Author: Norton PaleyPublisher: Taylor & Francis
ISBN: 1351409972
Category : Business & Economics
Languages : en
Pages : 446
Book Description
The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager. The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures. You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories.
The Manager's Guide to Competitive Marketing Strategies
Author: Norton PaleyPublisher: Thorogood Publishing
ISBN: 1854183656
Category : Business & Economics
Languages : en
Pages : 426
Book Description
HOW TO MAKE YOUR BUSINESS MORE PROFITABLE AND SUCCESSFUL THROUGH MARKETING.
Strategic Marketing for the New Energy Marketplace
Author: Electric Utility ConsultantsPublisher:
ISBN:
Category : Electric utilities
Languages : en
Pages : 476
Book Description