Author: Frederick E. Webster Publisher: *Ronald Press ISBN: Category : Business & Economics Languages : en Pages : 352
Book Description
A reader-friendly, manager?s goal-oriented guide to marketing in the 21st century In today?s customer-oriented world, marketing principles are more important than ever for managers to understand and implement in their business strategy. The recent rise of outsourcing, strategic alliances, globalization, and e-commerce, as well as the failures of dot-com fool?s gold and fuzzy accounting, means the application of these principles, as always, is changing. This completely revised and updated edition repositions marketing as the process of defining, developing, and delivering customer value. Offering specific guidelines on creating a customer-focused, market-driven company, Market-Driven Management also includes new chapters on branding, marketing strategy implementation, sales force deployment, and value delivery.
Author: Frederick E. Webster Publisher: John Wiley & Sons ISBN: Category : Industrial marketing Languages : en Pages : 304
Book Description
Develop customer-focused, market-driven strategies for today's competitive marketplace. . . Industrial Marketing Strategy Widely regarded as a classic text in the field, Industrial Marketing Strategy, Third Edition shows you, as a practicing manager, how to develop the marketing strategies your business needs to succeed in a rapidly evolving global marketplace. This important book covers: The basic concepts of customer analysis, buying behavior, buyer-seller relationships, market segmentation and targeting, and positioning Proven, concrete, strategic management techniques-rather than a rote enumeration of the functions and institutions of industrial marketing Guidelines for implementing the value proposition through distribution and marketing communications The role of marketing in the broader context of business and corporate-level strategic planning Special sections on product development, national account management, customer service, information technology, and price signaling
Author: Peter W Turnbull Publisher: Routledge ISBN: 1135124272 Category : Business & Economics Languages : en Pages : 305
Book Description
This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.
Author: Claudio A. Saavedra Publisher: Springer ISBN: 3319306103 Category : Business & Economics Languages : en Pages : 423
Book Description
This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch. Furthermore, it reviews significant variations concerning other issues such as branding, distribution, product development and the organizational structure of the commercial department. Each chapter features both authoritative, novel concepts suited for global application and hands-on protocols. By presenting these concepts and their implementation, this book is the first of its kind in the field to help practitioners avoid using consumer-marketing techniques that could in fact be inappropriate for and detrimental to an industrial company strategy.
Author: Jean-Claude Larréché Publisher: ISBN: 9780134591575 Category : Industrial marketing Languages : en Pages : 194
Book Description
A computerized simulation of actual operating environments, INDUSTRAT places managers in the midst of a competitive scenario and provides them with feedback on their decisions.
Author: Michael H. Morris Publisher: SAGE Publications ISBN: 1452252106 Category : Business & Economics Languages : en Pages : 563
Book Description
Thoroughly updated, this much anticipated new edition provides students with a comprehensive, state-of-the-art view of industrial marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace. These include: faster product and service development; shortened product life cycles;, new processes for selling, distribution, and customer service; increase in entrepreneurial firms; and the need to create and sustain long-term customer relationships. Separate chapters are devoted to buying decisions, market research and analysis, and purchasing practices, including treatment of the latest technological developments in just-in-time systems, Web-based procurement, and enterprise resource planning and manufacturing systems. Each chapter includes illustrations of real world marketing issues, key concepts, learning objectives, and discussion questions.
Author: Michael D. Hutt Publisher: Chicago ; Montréal : The Dryden Press ISBN: Category : Business & Economics Languages : en Pages : 504
Book Description
Good,No Highlights,No Markup,all pages are intact, Slight Shelfwear,may have the corners slightly dented, may have slight color changes/slightly damaged spine.
Author: Frederick E. Webster
Author: Frederick E. Webster
Author: Peter M. Chisnall
Author: Peter W Turnbull
Author: Peter Michael Chisnall
Author: Claudio A. Saavedra
Author: Jean-Claude Larréché
Author: Michael H. Morris
Author: Heikki Juslin
Author: Michael D. Hutt