Strategic Brand Management PDF Download

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Strategic Brand Management

Strategic Brand Management PDF Author: Alexander Chernev
Publisher:
ISBN: 9781936572366
Category : Business & Economics
Languages : en
Pages : 206

Book Description
Strategic Brand Management (2nd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and presents an actionable framework for brand management. Clear, succinct, and practical, this is the definitive text on building strong brands.
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