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Author: Miriam Mennen Publisher: GRIN Verlag ISBN: 3640855140 Category : Business & Economics Languages : en Pages : 41
Book Description
Seminar paper from the year 2011 in the subject Business economics - Operations Research, grade: 1,2, University of Sunderland, language: English, abstract: The following report presents a strategic analysis of the British Broadcasting Corporation (BBC). In order to analyse the external environment and potential advantages and disadvantages, the BBC faces, a PESTEL analysis was conducted. Porter's Five Forces analysis was applied, so that the competitive environment can be illustrated. The generation of value will be evaluated with a value chain analysis. Concluding, a SWOT analysis is exploiting the BBC's strength, weaknesses, opportunities and threats.
Author: Miriam Mennen Publisher: GRIN Verlag ISBN: 3640855140 Category : Business & Economics Languages : en Pages : 41
Book Description
Seminar paper from the year 2011 in the subject Business economics - Operations Research, grade: 1,2, University of Sunderland, language: English, abstract: The following report presents a strategic analysis of the British Broadcasting Corporation (BBC). In order to analyse the external environment and potential advantages and disadvantages, the BBC faces, a PESTEL analysis was conducted. Porter's Five Forces analysis was applied, so that the competitive environment can be illustrated. The generation of value will be evaluated with a value chain analysis. Concluding, a SWOT analysis is exploiting the BBC's strength, weaknesses, opportunities and threats.
Author: Miriam Mennen Publisher: GRIN Verlag ISBN: 3640855353 Category : Business & Economics Languages : en Pages : 19
Book Description
Seminar paper from the year 2011 in the subject Business economics - Operations Research, grade: 1,2, University of Sunderland, language: English, abstract: The following report presents a strategic analysis of the British Broadcasting Corporation (BBC). In order to analyse the external environment and potential advantages and disadvantages, the BBC faces, a PESTEL analysis was conducted. Porter’s Five Forces analysis was applied, so that the competitive environment can be illustrated. The generation of value will be evaluated with a value chain analysis. Concluding, a SWOT analysis is exploiting the BBC’s strength, weaknesses, opportunities and threats.
Author: Martyn Polkinghorne Publisher: ISBN: 9781526473134 Category : Leadership Languages : en Pages :
Book Description
This case study considers the use of the recursive abstraction qualitative research method within the context of a narrative inquiry. Although part of a larger project that considers a range of sources over a period of years, the text being analyzed for this case study has been retrieved from a 1928 copy of the BBC Handbook. The purpose of the research is to use the information within this book to identify the BBC's early strategic business and management issues. The part of the BBC Handbook being considered is the introduction, which was written by Reith who at the time was the Director-General of the BBC. The recursive abstraction method has been employed to undertake the required qualitative analysis of the introduction. This method comprises six steps, which are used to isolate and highlight text of interest. The highlighted text is then paraphrased, and gradually the paraphrased comments are collapsed to form themes and codes. Using this process, it is possible to identify from the themes and codes the core underlying trends that represent the strategic business and management issues of most importance to the Director-General. From the 4ư pages of text, 14 strategic business and management issues have been highlighted, some of which are unexpected and represent an original contribution to our understanding of the issues facing the BBC at this time.
Author: Lucy Küng Publisher: SAGE ISBN: 1473987369 Category : Social Science Languages : en Pages : 257
Book Description
′Küng’s book stands out for its focus on concepts, drivers, and dynamics. Its scope and learning are brilliant and dazzling. This updated edition will be a source of insight for students and a tool for industry veterans who seek the perspective of academia.′ – Eli Noam, Columbia Business School ′A landmark contribution to scholarship, Küng’s excellent book provides an empirically rich and analytically sharp-sighted guide to contemporary organizational strategies in a complex and dynamic media environment.′ – Gillian Doyle, University of Glasgow ′In the age of relentless technological disruption, unlimited distribution and non-professionalization, media firms are more dependent than ever on strategic management. Küng articulates the dimensions of media industries to account for an ever-increasing array of challenges and strategies.′ – David Craig, University of Southern California In this Second Edition of a book many found invaluable for research and teaching, including myself, Küng accomplishes a challenging task: to preserve all the best qualities of the First Edition while both extending the scope and deepening understandings about strategic management theory in application to media industries.′ – Gregory Ferrell Lowe, University of Tampere With the media industries facing unprecedented change and challenge from top to bottom, it has never been more vital to understand the elements of strategy and how they apply to media organizations. This new edition: Shows innovation, disruption and strategic adaptation in action, with a stronger focus on a case-based approach Takes readers deep into case studies on BuzzFeed, The Guardian, Netflix, the New York Times and the BBC Explains strategic theory and concepts with insight and clarity Shows how to understand change and decision-making within media organizations. This is the essential guide to change and management in the media industries – ideal for students of media studies, media economics and media management.
Author: Lucy Küng-Shankleman Publisher: Routledge ISBN: 1135122369 Category : Social Science Languages : en Pages : 258
Book Description
Inside the BBC and CNN provides a unique insight into two of the world's best-known media organisations, during a period of great change and new challenges. The BBC and CNN have very different histories, remits and identities, but both must now compete to provide news in a media environment being reshaped by increasing competition, globalisation, digitisation and convergence. In addition they face increasing pressures of criticism focussed on the struggle for ratings and the perceived "dumbing down" of programming. Drawing on intensive research carried out among senior managers in both organisations, Lucy Küng-Shankleman's study explores the beliefs and attitudes that shape management priorities and broadcasting policy. More controversially, it examines how each organisation's distinct cultural beliefs - about broadcasting's fundamental purpose, about the nature of competition, and about the relationship between competition and quality - have laid the foundations for their current and past success, but could now threaten to limit their ability to respond to the unprecedented changes underway in the world's media landscape.
Author: Jonathan Gander Publisher: Taylor & Francis ISBN: 131728948X Category : Business & Economics Languages : en Pages : 176
Book Description
Though their primary concern, organizations in the creative industries don’t only succeed or fail based on the exercise of their creative resources. Their fortunes also depend on their understanding and approach to the problem of competition. In Strategic Analysis: A creative and cultural industries perspective, Jonathan Gander offers a much needed introduction to how the practice of strategic thinking and analysis can be applied to this diverse and dynamic field. The book employs a range of competitive scenarios and case studies in which to practically apply a recommended set of analytical frameworks and examine the strategic challenge facing the enterprise and the wider sector. This concise and practical text focuses on providing a clear series of steps through which to identify and tackle strategic issues facing an enterprise, making it perfect reading for students and practitioners in the creative sector who seek a strategic understanding of the competition they are involved in.
Author: Nelson Ribeiro Publisher: Routledge ISBN: 1315473917 Category : Social Science Languages : en Pages : 124
Book Description
Presenting a collection of original chapters, this book reassesses the history of the BBC foreign-language services prior to, and during, the Second World War. The communication between the British government and foreign publics by way of mass media constituted a fundamental, if often ignored, aspect of Britain’s international relations. From the 1930s onwards, transnational broadcasting – that is, broadcasting across national borders – became a major element in the conduct of Britain’s diplomacy, and the BBC was employed by the government to further its diplomatic, strategic, and economic interests in times of rising international tension and conflict. The contributions to this volume display a series of case studies of BBC transmissions in various European foreign languages directed to occupied, neutral, and enemy countries. This allows for a comprehensive understanding of the different broadcasting strategies adopted by the BBC in the late 1930s and throughout the war, when the Corporation was under the direction of the Ministry of Information and the Political Warfare Executive. This book was originally published as a special issue of Media History.
Author: Miriam Mennen
Author: Miriam Mennen
Author: Miriam Mennen
Author: Raymond Marshall
Author: Martyn Polkinghorne
Author: Lucy Küng
Author: Lucy Küng-Shankleman
Author: BBC Trust
Author: 
Author: Jonathan Gander
Author: Nelson Ribeiro