Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM) PDF Download
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Author: Publisher: Emerald Group Publishing ISBN: 1785602160 Category : Business & Economics Languages : en Pages : 392
Book Description
Storytelling-Case Archetype Decoding and Assignment Manual reviews tourism and hospitality applications of Jung's work on archetypes in shaping behavior and unconscious/conscious thought. This book provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories consumers and brands tell.
Author: Publisher: Emerald Group Publishing ISBN: 1785602160 Category : Business & Economics Languages : en Pages : 392
Book Description
Storytelling-Case Archetype Decoding and Assignment Manual reviews tourism and hospitality applications of Jung's work on archetypes in shaping behavior and unconscious/conscious thought. This book provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories consumers and brands tell.
Author: Margalina, Vasilica-Maria Publisher: IGI Global ISBN: 1799818616 Category : Business & Economics Languages : en Pages : 427
Book Description
Numerous clothing industries face highly dynamic environments, and growth in this environment depends upon both external and internal factors. External factors are represented by aggressive competition and volatile product demand. Internally, the industry must face an increasingly shorter life cycle of the product and the need to innovate both product and organizational development. The competitive advantage of the industry lies in its ability to design a value-creating system based on the management of both external and internal relationships. The successful management of these relationships relies not only on successful customer relationship management but also on effective product supply and demand upkeep. Management and Inter/Intra Organizational Relationships in the Textile and Apparel Industry provides emerging research exploring relevant theoretical frameworks and the latest empirical research underlining the complexity of management applications within the textile industry. Featuring coverage on a broad range of topics such as consumer relationships, cultural identity, and organizational culture, this book is ideally designed for researchers, academicians, professionals, and students working in various disciplines including management, industrial organization, organizational behavior, human resource management, decision science, design science, and information and communication. Moreover, the book will provide insights and support executives and managers of the textile and apparel industry concerned with the ethic design, contamination, and the management relationships with workers, customers, suppliers, the community, and organizational development.
Author: Arch G. Woodside Publisher: Emerald Group Publishing ISBN: 1787142787 Category : Business & Economics Languages : en Pages : 206
Book Description
Read original first-person stories of problems, opportunities and outcomes with a multiple-choice exercise following each story, as well as a critical review by an independent researcher. Gain an international view with stories by Asian, European, New Zealand/Pacific Rim, and North American customers.
Author: Timo Ohnmacht Publisher: Emerald Group Publishing ISBN: 1787563448 Category : Business & Economics Languages : en Pages : 179
Book Description
This volume presents twenty updated and new theories of travelers’ decisions and behaviors. The volume describes the advances in theory construction and practical applications of theory in the disciplines of tourism, hospitality, leisure, and entertainment (THLE) research.
Author: Michael Volgger Publisher: Emerald Group Publishing ISBN: 183867070X Category : Business & Economics Languages : en Pages : 360
Book Description
Combining ideas of sustainable development, strategic marketing and branding with space design and architecture, this volume offers contemporary perspectives on the development and impact of 'atmospheric quality' in tourism and hospitality service situations. Topics discussed include: silent airports, ambient odours and, co-created atmospheres.
Author: Arch G. Woodside Publisher: Emerald Group Publishing ISBN: 1787430073 Category : Business & Economics Languages : en Pages : 200
Book Description
The chapters in this volume provide tools and evidence useful for deep understanding of tourists’ buying, consumption, and being through examinations of consumers’ self-descriptions of personal markers of their trip configurations.
Author: Metin Kozak Publisher: Emerald Group Publishing ISBN: 1786357135 Category : Business & Economics Languages : en Pages : 320
Book Description
The book addresses topics such as tourism education and its development in the latter part of the twentieth century, taking “tourism” to be a broader field than “hospitality.”
Author: Arch G. Woodside Publisher: Emerald Group Publishing ISBN: 0762314516 Category : Social Science Languages : en Pages : 393
Book Description
Presents answers to the following questions: how do tourists go about seeking high novelty and yet return to the same destination? How do some firms in the same industry end up embracing industrial tourism while other firms reject such business models? How do executive leadership styles affect employee satisfaction in international tourist hotels?
Author: Scott Hipsher Publisher: Elsevier ISBN: 1780632460 Category : Business & Economics Languages : en Pages : 223
Book Description
The Asia-Pacific region is recognized as the fastest growing economic region in the world as well as one of the most difficult places for expatriates to work. Classical literature, modern popular entertainment, as well as academic studies often create an impression of Asia in the West which can encourage the formation of a set of expectations about working in Asia that hinder the expatriate adjustment process. This book provides conceptual frameworks as well as practical advice on working in the exciting and challenging environments found in the dynamic and diverse continent of Asia. Identifies and describes the Colonial Paradigm and how it affects the perceptions of Western expatriates Identifies and describes the phenomenon of the independent expatriate Provides case studies to illustrate both the challenges and rewards of the expatriate experience in Asia
Author: Hélène Neveu Kringelbach Publisher: Berghahn Books ISBN: 0857455761 Category : Performing Arts Languages : en Pages : 240
Book Description
Dance is more than an aesthetic of life – dance embodies life. This is evident from the social history of jive, the marketing of trans-national ballet, ritual healing dances in Italy or folk dances performed for tourists in Mexico, Panama and Canada. Dance often captures those essential dimensions of social life that cannot be easily put into words. What are the flows and movements of dance carried by migrants and tourists? How is dance used to shape nationalist ideology? What are the connections between dance and ethnicity, gender, health, globalization and nationalism, capitalism and post-colonialism? Through innovative and wide-ranging case studies, the contributors explore the central role dance plays in culture as leisure commodity, cultural heritage, cultural aesthetic or cathartic social movement.