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Author: Gaston Legorburu Publisher: John Wiley & Sons ISBN: 1118871235 Category : Business & Economics Languages : en Pages : 291
Book Description
How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline. Each connection inspires engagement with another, so the brand becomes part of the customer's story. Authors Gaston Legorburu and Darren McColl explain how marketers can identify and define the core target audience segment, define your brand's purpose, understand the emotional desires of your consumers, and more. Shows how to map how the consumer engages with the category and product/service Explains how to develop an organizing idea and creative plan for an immersive storyscape experience Defines the role of marketing channels around the organizing idea Establishes how technology can be applied to the experience Learn how to measure, optimize, and evolve the customer experience through the use of strong narratives that compel consumers to buy into your brand. www.storyscaping.com
Author: Gaston Legorburu Publisher: John Wiley & Sons ISBN: 1118871235 Category : Business & Economics Languages : en Pages : 291
Book Description
How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline. Each connection inspires engagement with another, so the brand becomes part of the customer's story. Authors Gaston Legorburu and Darren McColl explain how marketers can identify and define the core target audience segment, define your brand's purpose, understand the emotional desires of your consumers, and more. Shows how to map how the consumer engages with the category and product/service Explains how to develop an organizing idea and creative plan for an immersive storyscape experience Defines the role of marketing channels around the organizing idea Establishes how technology can be applied to the experience Learn how to measure, optimize, and evolve the customer experience through the use of strong narratives that compel consumers to buy into your brand. www.storyscaping.com
Author: Richard Rabinowitz Publisher: UNC Press Books ISBN: 1469629518 Category : History Languages : en Pages : 393
Book Description
How do history museums and historic sites tell the richly diverse stories of the American people? What fascinates us most about American history? To help answer these questions, noted public historian Richard Rabinowitz examines the evolution of public history over the last half-century and highlights the new ways we have come to engage with our past. At the heart of this endeavor is what Rabinowitz calls "storyscapes--landscapes of engagement where individuals actively encounter stories of past lives. As storyscapes, museums become processes of narrative interplay rather than moribund storage bins of strange relics. Storyscapes bring to life even the most obscure people--making their skills of hands and minds "touchable," making their voices heard despite their absence from traditional archives, and making the dilemmas and triumphs of their lives accessible to us today. Rabinowitz's wealth of professional experience--creating over 500 history museums, exhibitions, and educational programs across the nation--shapes and informs the narrative. By weaving insights from learning theory, anthropology and geography, politics and finance, collections and preservation policy, and interpretive media, Rabinowitz reveals how the nation's best museums and historic sites allow visitors to confront their sense of time and place, memories of family and community, and definitions of self and the world while expanding their idea of where they stand in the flow of history.
Author: Rohan Daniel Eason Publisher: ISBN: 9781786270221 Category : Card games Languages : en Pages : 0
Book Description
"These 20 picture cards can be used in an almost infinite number of combinations. However they are placed, they will magically match up to create seamless scenes and provide endless storytelling opportunities"--Container
Author: Judith Aston Publisher: Columbia University Press ISBN: 0231851073 Category : Performing Arts Languages : en Pages : 504
Book Description
The history of documentary has been one of adaptation and change, as docu-mentarists have harnessed the affordances of emerging technology. In the last decade interactive documentaries (i-docs) have become established as a new field of practice within non-fiction storytelling. Their various incarnations are now a focus at leading film festivals (IDFA DocLab, Tribeca Storyscapes, Sheffield DocFest), major international awards have been won, and they are increasingly the subject of academic study. This anthology looks at the creative practices, purposes and ethics that lie behind these emergent forms. Expert contributions, case studies and interviews with major figures in the field address the production processes that lie behind interactive documentary, as well as the political, cultural and geographic contexts in which they are emerging and the media ecology that supports them. Taking a broad view of interactive documentary as any work which engages with 'the real' by employing digital interactive technology, this volume addresses a range of platforms and environments, from web-docs and virtual reality to mobile media and live performance. It thus explores the challenges that face interactive documentary practitioners and scholars, and proposes new ways of producing and engaging with interactive factual content.
Author: Marsha Wilson Chall Publisher: Simon and Schuster ISBN: 1442439572 Category : Juvenile Fiction Languages : en Pages : 32
Book Description
When one pup’s up, the other nine are sure to follow! Young readers will love counting along as ten pups gradually wake up to nuzzle, wiggle, dine, and play. Count back down as the puppies fall asleep again, all in a fuzzy doggy jumble. This fun and simple counting book combines Marsha Wilson Chall’s energetic text with beloved illustrator Henry Cole’s adorable art to make a perfect read-aloud treat.
Author: Erik Ohlsen Publisher: ISBN: 9780997520200 Category : Languages : en Pages :
Book Description
Sometimes its hard for children to get their hair washed. Zorba is here to help! See how The Hair Washing Zorba creates magical hairdos for kids inspired by animals. Your kids will want to join the fun, making bath time that much easier. Enjoy!
Author: Kitty Zeldis Publisher: HarperCollins ISBN: 0062844253 Category : Fiction Languages : en Pages : 352
Book Description
With echoes of Rules of Civility and The Boston Girl, a compelling and thought-provoking novel set in postwar New York City, about two women—one Jewish, one a WASP—and the wholly unexpected consequences of their meeting. One rainy morning in June, two years after the end of World War II, a minor traffic accident brings together Eleanor Moskowitz and Patricia Bellamy. Their encounter seems fated: Eleanor, a teacher and recent Vassar graduate, needs a job. Patricia’s difficult thirteen-year-old daughter Margaux, recovering from polio, needs a private tutor. Though she feels out of place in the Bellamys’ rarefied and elegant Park Avenue milieu, Eleanor forms an instant bond with Margaux. Soon the idealistic young woman is filling the bright young girl’s mind with Shakespeare and Latin. Though her mother, a hat maker with a little shop on Second Avenue, disapproves, Eleanor takes pride in her work, even if she must use the name "Moss" to enter the Bellamys’ restricted doorman building each morning, and feels that Patricia’s husband, Wynn, may have a problem with her being Jewish. Invited to keep Margaux company at the Bellamys’ country home in a small town in Connecticut, Eleanor meets Patricia’s unreliable, bohemian brother, Tom, recently returned from Europe. The spark between Eleanor and Tom is instant and intense. Flushed with new romance and increasingly attached to her young pupil, Eleanor begins to feel more comfortable with Patricia and much of the world she inhabits. As the summer wears on, the two women’s friendship grows—until one hot summer evening, a line is crossed, and both Eleanor and Patricia will have to make important decisions—choices that will reverberate through their lives. Gripping and vividly told, Not Our Kind illuminates the lives of two women on the cusp of change—and asks how much our pasts can and should define our futures.
Author: Lucille Clerc Publisher: ISBN: 9781786271518 Category : Card games Languages : en Pages : 0
Book Description
"These 20 picture cards can be used in an almost infinite number of combinations. However they are placed, they will magically match up to create seamless scenes and provide endless storytelling opportunities" -- container.
Author: Gaston Legorburu
Author: Gaston Legorburu
Author: Richard Rabinowitz
Author: Bob Stanish
Author: Rohan Daniel Eason
Author: Judith Aston
Author: Marsha Wilson Chall
Author: Marion Deuchars
Author: Erik Ohlsen
Author: Kitty Zeldis
Author: Lucille Clerc