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Author: Ruth E. Page Publisher: Routledge ISBN: 1136513531 Category : Language Arts & Disciplines Languages : en Pages : 254
Book Description
This book examines everyday stories of personal experience that are published online in contemporary forms of social media. Taking examples from discussion boards, blogs, social network sites, microblogging sites, wikis, collaborative and participatory storytelling projects, Ruth Page explores how new and existing narrative genres are being (re)shaped in different online contexts. The book shows how the characteristics of social media, which emphasize recency, interpersonal connection and mobile distribution, amplify or reverse different aspects of canonical storytelling. The new storytelling patterns which emerge provide a fresh perspective on some of the key concepts in narrative research: structure, evaluation and the location of speaker and audience in time and space. The online stories are profoundly social in nature, and perform important identity work for their tellers as they interact with their audiences - identities which range from celebrities in Twitter, cancer survivors in the blogosphere to creative writers convening storytelling projects or local histories. Stories and Social Media brings together the stories told in well-known sites like Facebook and lesser-known community archives, providing a landmark survey and critique of personal storytelling as it is being reworked online at the start of the 21st century.
Author: Ruth E. Page Publisher: Routledge ISBN: 1136513531 Category : Language Arts & Disciplines Languages : en Pages : 254
Book Description
This book examines everyday stories of personal experience that are published online in contemporary forms of social media. Taking examples from discussion boards, blogs, social network sites, microblogging sites, wikis, collaborative and participatory storytelling projects, Ruth Page explores how new and existing narrative genres are being (re)shaped in different online contexts. The book shows how the characteristics of social media, which emphasize recency, interpersonal connection and mobile distribution, amplify or reverse different aspects of canonical storytelling. The new storytelling patterns which emerge provide a fresh perspective on some of the key concepts in narrative research: structure, evaluation and the location of speaker and audience in time and space. The online stories are profoundly social in nature, and perform important identity work for their tellers as they interact with their audiences - identities which range from celebrities in Twitter, cancer survivors in the blogosphere to creative writers convening storytelling projects or local histories. Stories and Social Media brings together the stories told in well-known sites like Facebook and lesser-known community archives, providing a landmark survey and critique of personal storytelling as it is being reworked online at the start of the 21st century.
Author: Ruth E. Page Publisher: ISBN: 9780415837026 Category : Language Arts & Disciplines Languages : en Pages : 258
Book Description
This book examines everyday stories of personal experience that are published online in contemporary forms of social media. Taking examples from discussion boards, blogs, social network sites, microblogging sites, wikis, collaborative and participatory storytelling projects, Ruth Page explores how new and existing narrative genres are being (re)shaped in different online contexts. The book shows how the characteristics of social media, which emphasize recency, interpersonal connection and mobile distribution, amplify or reverse different aspects of canonical storytelling. The new storytelling patterns which emerge provide a fresh perspective on some of the key concepts in narrative research: structure, evaluation and the location of speaker and audience in time and space. The online stories are profoundly social in nature, and perform important identity work for their tellers as they interact with their audiences - identities which range from celebrities in Twitter, cancer survivors in the blogosphere to creative writers convening storytelling projects or local histories. Stories and Social Media brings together the stories told in well-known sites like Facebook and lesser-known community archives, providing a landmark survey and critique of personal storytelling as it is being reworked online at the start of the 21st century.
Author: Marie Elisabeth Mueller Publisher: Routledge ISBN: 9781032230214 Category : Languages : en Pages : 284
Book Description
Offering a radical new toolbox for digital storytellers, this key text contains everything today's media practitioners need to know about conceptualising, editing and producing stories for online platforms and audiences. This book teaches readers practical skills for increasing their reach online, strengthening their personal brand, and improving follower counts across the social web, including main platforms as Twitter, Snapchat, TikTok, Instagram and Facebook. Taking a DIY approach, the authors guide readers through which platforms are best suited to their users and how to customise stories for different channels. Topics covered include storytelling with smartphones (iOS and Android), storyboarding, framing, sequencing, shooting and editing high-quality content, and evaluating the success of content and campaigns. Contributions from five industry experts expand on privacy, community building, and collaboration. The book concludes by looking to the future of social media storytelling, with industry professionals offering predictions for trends to watch out for. Social Media Storytelling is an essential resource for students of mobile and multimedia journalism, digital media, and media marketing, as well as for professionals who want to learn how to create compelling content and tell impactful brand stories. The book also features accompanying online exercises.
Author: Jimmy Correa Publisher: iUniverse ISBN: 1475975112 Category : Fiction Languages : en Pages : 115
Book Description
I was thinking about when I depart this here good earth how do I want to go out, in a casket or in an urn, and then it hit me, in a can of chock full of nuts, you know the heavenly coffee tin. I hear its the best money can buy. Yep save my family the added expense of an expensive box, that I cant take with me no how, so thats my last request, maybe auction it off to the highest bidder. PT Barnum once said a sucker is born every minute, hahahaha I got a feeling theyll be one or two takers, hahahaha Jimmy Blood, Sweat & Tears - And When I Die The Cyber Comedy section of the book is an international camaraderie between a man and a woman. No this is not a romance story, nor a spy thriller; but do hold on to your hats just the same cos they will pick your pockets and you will want to give them all you have just to keep them telling you more and more. Some think they are the reincarnation of Will & Grace, Ned & Stacey, Mork & Mindy, Sonny & Cher, Stiller & Meara, Lucy and Ricky, or Gracie and Allen but they sure know how to make you laugh without a script. I guarantee one thing if nothing else, you will laugh and then some but dont take my word, read on!!!
Author: Regina Luttrell Publisher: Rowman & Littlefield ISBN: 1442265256 Category : Language Arts & Disciplines Languages : en Pages : 225
Book Description
Updated to reflect the latest innovations, this second edition of Social Media helps readers understand the foundations of and principles behind social media; manage and participate within online communities; and succeed in the changing field of modern public relations.
Author: Korina Giaxoglou Publisher: Routledge ISBN: 1351976745 Category : Business & Economics Languages : en Pages : 214
Book Description
This book investigates how social media are reconfiguring dying, death, and mourning. Taking a narrative approach, it argues that dying, death, and mourning are shared online as small stories of the moment, which are organized around transgressive moments and events with motivational, participatory, or connective scope. Through the different case studies discussed, this book presents an empirical framework for analyzing small stories of dying, death and mourning as practices of sharing which become associated with specific modes of affective positioning, i.e. modulations of different degrees of distance or proximity to the death event and the dead, the networked audience(s), and the affective self. The book calls for the study of affect as integral to narrative activity and opens up broader questions about how stories and emotion are mobilized in digital cultures for accruing audiences, value (social or economic), and visibility. It will be of interest to researchers in narrative analysis, the anthropology and sociology of emotion, digital communication, media and cultural studies, and (digital) death and dying.
Author: Wendy K. Bendoni Publisher: Bloomsbury Publishing ISBN: 1474238998 Category : Business & Economics Languages : en Pages : 273
Book Description
Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing in the digital landscape. Bendoni (@BendoniStyle) also considers the psychological impact of being a hyper-connected consumer and the generational gaps in social media communication. Using academic research, alongside her 25 years of fashion marketing experience, Bendoni offers a clear picture of the changing narrative of storytelling, social confirmation, digital nesting and how to use data to shape a brand's online presence. With practical and critical thinking activities to hone your skills into professional practice, this is the ultimate guide to social marketing, promotion, SEO, branding and communication. Featured topics - Rules of Digital Storytelling - Rethinking Gamification - Strategic Digital Marketing - The Role of Citizen Journalists - The Social Media Looking Glass - World of Influencer Marketing - Visual Consumption Economy - Global Perspective of Social Media
Author: Abbie McGilvery Publisher: ISBN: Category : Languages : en Pages : 227
Book Description
It takes a lot of courage to tell your story on social media, especially if you're a small business owner or nonprofit leader who doesn't have experience developing interwoven content and using the tools of the social media trade. Through a step-by-step series of concepts and worksheets developed by Social Media Strategist, Abbie McGilvery, this book will help you get more focused, organized, and proactive about using your social media channels to confidently tell your stories and engage the people most important to you. It's time to stop random acts of marketing!
Author: Mih?e?, Lorena Clara Publisher: IGI Global ISBN: 1799866076 Category : Language Arts & Disciplines Languages : en Pages : 467
Book Description
Stories are everywhere around us, from the ads on TV or music video clips to the more sophisticated stories told by books or movies. Everything comes wrapped in a story, and the means employed to weave the narrative thread are just as important as the story itself. In this context, there is a need to understand the role storytelling plays in contemporary society, which has changed drastically in recent decades. Modern global society is no longer exclusively dominated by the time-tested narrative media such as literature or films because new media such as videogames or social platforms have changed the way we understand, create, and replicate stories. The Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines is a comprehensive reference book that provides the relevant theoretical framework that concerns storytelling in modern society, as well as the newest and most varied analyses and case studies in the field. The chapters of this extensive volume follow the construction and interpretation of stories across a plethora of contemporary media and disciplines. By bringing together radical forms of storytelling in traditional disciplines and methods of telling stories across newer media, this book intersects themes that include interactive storytelling and narrative theory across advertisements, social media, and knowledge-sharing platforms, among others. It is targeted towards professionals, researchers, and students working or studying in the fields of narratology, literature, media studies, marketing and communication, anthropology, religion, or film studies. Moreover, for interested executives and entrepreneurs or prospective influencers, the chapters dedicated to marketing and social media may also provide insights into both the theoretical and the practical aspects of harnessing the power of storytelling in order to create a cohesive and impactful online image.
Author: Dan Zarrella Publisher: "O'Reilly Media, Inc." ISBN: 1449383106 Category : Computers Languages : en Pages : 245
Book Description
Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery. Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations Understand the history and culture of each social media type, including features, functionality, and protocols Get clear-cut explanations of the methods you need to trigger viral marketing successes Choose the technologies and marketing tactics most relevant to your campaign goals Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators Praise for The Social Media Marketing Book: "Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."--Guy Kawasaki, co-founder of Alltop.com "If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web."-- Brian Solis, publisher of leading marketing blog PR 2.0
Author: Ruth E. Page
Author: Ruth E. Page
Author: Ruth E. Page
Author: Marie Elisabeth Mueller
Author: Jimmy Correa
Author: Regina Luttrell
Author: Korina Giaxoglou
Author: Wendy K. Bendoni
Author: Abbie McGilvery
Author: Mih?e?, Lorena Clara
Author: Dan Zarrella