Author: William F. Massy
Publisher: MIT Press (MA)
ISBN:
Category : Business & Economics
Languages : en
Pages : 488
Book Description
Approaches to stochastic modeling; Estimating and testing stochastic models; Brand-choice models; Zero-order models; Two state markov models; Linear learning models for brand choice; A probability diffusion model; Application of the probability diffusion model; Purchase incidence models; Models for purchase timing and market penetration; A stochastic model for monitoring new product adoption; Parameter estimations and some emperical results for STEAM; Extension to STEAM.
Stochastic Models of Buying Behavior
Author: William F. Massy
Publisher: MIT Press (MA)
ISBN:
Category : Business & Economics
Languages : en
Pages : 488
Book Description
Approaches to stochastic modeling; Estimating and testing stochastic models; Brand-choice models; Zero-order models; Two state markov models; Linear learning models for brand choice; A probability diffusion model; Application of the probability diffusion model; Purchase incidence models; Models for purchase timing and market penetration; A stochastic model for monitoring new product adoption; Parameter estimations and some emperical results for STEAM; Extension to STEAM.
Publisher: MIT Press (MA)
ISBN:
Category : Business & Economics
Languages : en
Pages : 488
Book Description
Approaches to stochastic modeling; Estimating and testing stochastic models; Brand-choice models; Zero-order models; Two state markov models; Linear learning models for brand choice; A probability diffusion model; Application of the probability diffusion model; Purchase incidence models; Models for purchase timing and market penetration; A stochastic model for monitoring new product adoption; Parameter estimations and some emperical results for STEAM; Extension to STEAM.
Stochastic Models of Consumer Behavior
Models of Buyer Behavior, Chapter 7
Author: Jerome B. Kernan
Publisher: Marketing Classics Press
ISBN: 1613110502
Category : Business & Economics
Languages : en
Pages : 13
Book Description
Publisher: Marketing Classics Press
ISBN: 1613110502
Category : Business & Economics
Languages : en
Pages : 13
Book Description
Building Models for Marketing Decisions
Author: Peter S.H. Leeflang
Publisher: Springer Science & Business Media
ISBN: 146154050X
Category : Business & Economics
Languages : en
Pages : 642
Book Description
This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. It has long been known that simple models usually outperform judgments in predicting outcomes in a wide variety of contexts. For example, models of judgments tend to provide better forecasts of the outcomes than the judgments themselves (because the model eliminates the noise in judgments). And since judgments never fully reflect the complexities of the many forces that influence outcomes, it is easy to see why models of actual outcomes should be very attractive to (marketing) decision makers. Thus, appropriately constructed models can provide insights about structural relations between marketing variables. Since models explicate the relations, both the process of model building and the model that ultimately results can improve the quality of marketing decisions. Managers often use rules of thumb for decisions. For example, a brand manager will have defined a specific set of alternative brands as the competitive set within a product category. Usually this set is based on perceived similarities in brand characteristics, advertising messages, etc. If a new marketing initiative occurs for one of the other brands, the brand manager will have a strong inclination to react. The reaction is partly based on the manager's desire to maintain some competitive parity in the mar keting variables.
Publisher: Springer Science & Business Media
ISBN: 146154050X
Category : Business & Economics
Languages : en
Pages : 642
Book Description
This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. It has long been known that simple models usually outperform judgments in predicting outcomes in a wide variety of contexts. For example, models of judgments tend to provide better forecasts of the outcomes than the judgments themselves (because the model eliminates the noise in judgments). And since judgments never fully reflect the complexities of the many forces that influence outcomes, it is easy to see why models of actual outcomes should be very attractive to (marketing) decision makers. Thus, appropriately constructed models can provide insights about structural relations between marketing variables. Since models explicate the relations, both the process of model building and the model that ultimately results can improve the quality of marketing decisions. Managers often use rules of thumb for decisions. For example, a brand manager will have defined a specific set of alternative brands as the competitive set within a product category. Usually this set is based on perceived similarities in brand characteristics, advertising messages, etc. If a new marketing initiative occurs for one of the other brands, the brand manager will have a strong inclination to react. The reaction is partly based on the manager's desire to maintain some competitive parity in the mar keting variables.
Testing Stochastic Models of Consumer Choice Behavior
Stochastic Models of Consumer Choice Behavior
Author: David Bruce Montgomery
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 75
Book Description
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 75
Book Description
An investigation of the operational validity of selected stochastic models of buyer behavior with respect to consumer durables
Author: Wilke Denton English
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 382
Book Description
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 382
Book Description
Selected Aspects of Consumer Behavior
Advances in Discriminating Among Stochastic Models of Consumer Brand Choice Behavior
Modelling Consumer's Purchase Behavior as a Stochastic Process
Author: Tanniru R. Rao
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 484
Book Description
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 484
Book Description