Author: Publisher:
ISBN:
Category : Banks and banking
Languages : en
Pages : 38
Book Description
Bank Marketing
Author: Luther Hartwell HodgesPublisher: Addison-Wesley
ISBN:
Category : Bank marketing
Languages : en
Pages : 328
Book Description
FDIC Quarterly
Author: Bank Marketing
Author: Cases in Marketing Financial Services
Author: Christine EnnewPublisher: Butterworth-Heinemann
ISBN: 1483105776
Category : Business & Economics
Languages : en
Pages : 297
Book Description
Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service. The book tackles both strategic and tactical marketing issues, and then covers a wide range of institutions and markets. The text will be of great use to professionals in the financial service industry.
Current Status of the Community Reinvestment Act
Author: United States. Congress. Senate. Committee on Banking, Housing, and Urban Affairs. Subcommittee on Housing and Urban AffairsPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 396
Book Description
Marketing Information Guide
Author: Understanding the role of bank relationships, relationships marketing and organizational learning in the performance of people's
Author: Hari SunartoPublisher: Rozenberg Publishers
ISBN: 9051709420
Category :
Languages : en
Pages : 318
Book Description
Marketing Financial Services
Author: Mike WrightPublisher: Routledge
ISBN: 1136380221
Category : Business & Economics
Languages : en
Pages : 420
Book Description
Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook.
FDIC Statistics on Banking
Author: Publisher:
ISBN:
Category : Banks and banking
Languages : en
Pages : 554
Book Description
A statistical profile of the United States banking industry.
Author: