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Communication Research Statistics

Communication Research Statistics PDF Author: John C. Reinard
Publisher: SAGE Publications
ISBN: 1506320481
Category : Language Arts & Disciplines
Languages : en
Pages : 604

Book Description
"While most books on statistics seem to be written as though targeting other statistics professors, John Reinard′s Communication Research Statistics is especially impressive because it is clearly intended for the student reader, filled with unusually clear explanations and with illustrations on the use of SPSS. I enjoyed reading this lucid, student-friendly book and expect students will benefit enormously from its content and presentation. Well done!" --John C. Pollock, The College of New Jersey Written in an accessible style using straightforward and direct language, Communication Research Statistics guides students through the statistics actually used in most empirical research undertaken in communication studies. This introductory textbook is the only work in communication that includes details on statistical analysis of data with a full set of data analysis instructions based on SPSS 12 and Excel XP. Key Features: Emphasizes basic and introductory statistical thinking: The basic needs of novice researchers and students are addressed, while underscoring the foundational elements of statistical analyses in research. Students learn how statistics are used to provide evidence for research arguments and how to evaluate such evidence for themselves. Prepares students to use statistics: Students are encouraged to use statistics as they encounter and evaluate quantitative research. The book details how statistics can be understood by developing actual skills to carry out rudimentary work. Examples are drawn from mass communication, speech communication, and communication disorders. Incorporates SPSS 12 and Excel: A distinguishing feature is the inclusion of coverage of data analysis by use of SPSS 12 and by Excel. Information on the use of major computer software is designed to let students use such tools immediately. Companion Web Site! A dedicated Web site includes a glossary, data sets, chapter summaries, additional readings, links to other useful sites, selected "calculators" for computation of related statistics, additional macros for selected statistics using Excel and SPSS, and extra chapters on multiple discriminant analysis and loglinear analysis. Intended Audience: Ideal for undergraduate and graduate courses in Communication Research Statistics or Methods; also relevant for many Research Methods courses across the social sciences

Communication Research Statistics

Communication Research Statistics PDF Author: John C. Reinard
Publisher: SAGE Publications
ISBN: 1506320481
Category : Language Arts & Disciplines
Languages : en
Pages : 604

Book Description
"While most books on statistics seem to be written as though targeting other statistics professors, John Reinard′s Communication Research Statistics is especially impressive because it is clearly intended for the student reader, filled with unusually clear explanations and with illustrations on the use of SPSS. I enjoyed reading this lucid, student-friendly book and expect students will benefit enormously from its content and presentation. Well done!" --John C. Pollock, The College of New Jersey Written in an accessible style using straightforward and direct language, Communication Research Statistics guides students through the statistics actually used in most empirical research undertaken in communication studies. This introductory textbook is the only work in communication that includes details on statistical analysis of data with a full set of data analysis instructions based on SPSS 12 and Excel XP. Key Features: Emphasizes basic and introductory statistical thinking: The basic needs of novice researchers and students are addressed, while underscoring the foundational elements of statistical analyses in research. Students learn how statistics are used to provide evidence for research arguments and how to evaluate such evidence for themselves. Prepares students to use statistics: Students are encouraged to use statistics as they encounter and evaluate quantitative research. The book details how statistics can be understood by developing actual skills to carry out rudimentary work. Examples are drawn from mass communication, speech communication, and communication disorders. Incorporates SPSS 12 and Excel: A distinguishing feature is the inclusion of coverage of data analysis by use of SPSS 12 and by Excel. Information on the use of major computer software is designed to let students use such tools immediately. Companion Web Site! A dedicated Web site includes a glossary, data sets, chapter summaries, additional readings, links to other useful sites, selected "calculators" for computation of related statistics, additional macros for selected statistics using Excel and SPSS, and extra chapters on multiple discriminant analysis and loglinear analysis. Intended Audience: Ideal for undergraduate and graduate courses in Communication Research Statistics or Methods; also relevant for many Research Methods courses across the social sciences

The Cult of Statistical Significance

The Cult of Statistical Significance PDF Author: Stephen Thomas Ziliak
Publisher: University of Michigan Press
ISBN: 0472050079
Category : Business & Economics
Languages : en
Pages : 349

Book Description
How the most important statistical method used in many of the sciences doesn't pass the test for basic common sense

Introductory Business Statistics 2e

Introductory Business Statistics 2e PDF Author: Alexander Holmes
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1801

Book Description
Introductory Business Statistics 2e aligns with the topics and objectives of the typical one-semester statistics course for business, economics, and related majors. The text provides detailed and supportive explanations and extensive step-by-step walkthroughs. The author places a significant emphasis on the development and practical application of formulas so that students have a deeper understanding of their interpretation and application of data. Problems and exercises are largely centered on business topics, though other applications are provided in order to increase relevance and showcase the critical role of statistics in a number of fields and real-world contexts. The second edition retains the organization of the original text. Based on extensive feedback from adopters and students, the revision focused on improving currency and relevance, particularly in examples and problems. This is an adaptation of Introductory Business Statistics 2e by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Statistical Significance Testing for Natural Language Processing

Statistical Significance Testing for Natural Language Processing PDF Author: Rotem Dror
Publisher: Springer Nature
ISBN: 3031021746
Category : Computers
Languages : en
Pages : 98

Book Description
Data-driven experimental analysis has become the main evaluation tool of Natural Language Processing (NLP) algorithms. In fact, in the last decade, it has become rare to see an NLP paper, particularly one that proposes a new algorithm, that does not include extensive experimental analysis, and the number of involved tasks, datasets, domains, and languages is constantly growing. This emphasis on empirical results highlights the role of statistical significance testing in NLP research: If we, as a community, rely on empirical evaluation to validate our hypotheses and reveal the correct language processing mechanisms, we better be sure that our results are not coincidental. The goal of this book is to discuss the main aspects of statistical significance testing in NLP. Our guiding assumption throughout the book is that the basic question NLP researchers and engineers deal with is whether or not one algorithm can be considered better than another one. This question drives the field forward as it allows the constant progress of developing better technology for language processing challenges. In practice, researchers and engineers would like to draw the right conclusion from a limited set of experiments, and this conclusion should hold for other experiments with datasets they do not have at their disposal or that they cannot perform due to limited time and resources. The book hence discusses the opportunities and challenges in using statistical significance testing in NLP, from the point of view of experimental comparison between two algorithms. We cover topics such as choosing an appropriate significance test for the major NLP tasks, dealing with the unique aspects of significance testing for non-convex deep neural networks, accounting for a large number of comparisons between two NLP algorithms in a statistically valid manner (multiple hypothesis testing), and, finally, the unique challenges yielded by the nature of the data and practices of the field.

What If There Were No Significance Tests?

What If There Were No Significance Tests? PDF Author: Lisa L. Harlow
Publisher: Routledge
ISBN: 131724284X
Category : Psychology
Languages : en
Pages : 436

Book Description
The classic edition of What If There Were No Significance Tests? highlights current statistical inference practices. Four areas are featured as essential for making inferences: sound judgment, meaningful research questions, relevant design, and assessing fit in multiple ways. Other options (data visualization, replication or meta-analysis), other features (mediation, moderation, multiple levels or classes), and other approaches (Bayesian analysis, simulation, data mining, qualitative inquiry) are also suggested. The Classic Edition’s new Introduction demonstrates the ongoing relevance of the topic and the charge to move away from an exclusive focus on NHST, along with new methods to help make significance testing more accessible to a wider body of researchers to improve our ability to make more accurate statistical inferences. Part 1 presents an overview of significance testing issues. The next part discusses the debate in which significance testing should be rejected or retained. The third part outlines various methods that may supplement significance testing procedures. Part 4 discusses Bayesian approaches and methods and the use of confidence intervals versus significance tests. The book concludes with philosophy of science perspectives. Rather than providing definitive prescriptions, the chapters are largely suggestive of general issues, concerns, and application guidelines. The editors allow readers to choose the best way to conduct hypothesis testing in their respective fields. For anyone doing research in the social sciences, this book is bound to become "must" reading. Ideal for use as a supplement for graduate courses in statistics or quantitative analysis taught in psychology, education, business, nursing, medicine, and the social sciences, the book also benefits independent researchers in the behavioral and social sciences and those who teach statistics.

Beyond Significance Testing

Beyond Significance Testing PDF Author: Rex B. Kline
Publisher: Amer Psychological Assn
ISBN: 9781433812781
Category : Psychology
Languages : en
Pages : 349

Book Description
Traditional education in statistics that emphasises significance testing leaves researchers and students ill prepared to understand what their results really mean. Specifically, most researchers and students who do not have strong quantitative backgrounds have difficulty understanding outcomes of statistical tests. As more and more people become aware of this problem, the emphasis on statistical significance in the reporting of results is declining. Increasingly, researchers are expected to describe the magnitudes and precisions of their findings and also their practical, theoretical, or clinical significance. This accessibly written book reviews the controversy about significance testing, which has now crossed various disciplines as diverse as psychology, ecology, commerce, education, and biology, among others. It also introduces readers to alternative methods, especially effect size estimation (at both the group and case levels) and interval estimation (confidence intervals) in comparative studies. Basics of bootstrapping and Bayesian estimation are also considered. Research examples from substance abuse, education, learning, and other areas illustrate how to apply these methods. A companion website promotes learning by providing chapter exercises and sample answers, downloadable raw data files for many research examples, and links to other useful websites. New to this edition is coverage of robust statistical methods for parameter estimation, effect size estimation, and interval estimation. A new chapter covers the logic and illogic of significance testing. This edition also addresses recent developments such as the new requirements of some journals for the reporting of effect sizes.

Using and Interpreting Statistics in the Social, Behavioral, and Health Sciences

Using and Interpreting Statistics in the Social, Behavioral, and Health Sciences PDF Author: William E. Wagner, III
Publisher: SAGE Publications
ISBN: 1544321090
Category : Social Science
Languages : en
Pages : 142

Book Description
Using and Interpreting Statistics in the Social, Behavioral, and Health Sciences is designed to be paired with any undergraduate introduction to research methods text used by students in a variety of disciplines. It introduces students to statistics at the conceptual level—examining the meaning of statistics, and why researchers use a particular statistical technique, rather than computational skills. Focusing on descriptive statistics, and some more advanced topics such as tests of significance, measures of association, and regression analysis, this brief, inexpensive text is the perfect companion to help students who have not yet taken an introductory statistics course or are confused by the statistics used in the articles they are reading.

Data Driven

Data Driven PDF Author: Thomas C. Redman
Publisher: Harvard Business Press
ISBN: 1422163644
Category : Business & Economics
Languages : en
Pages : 273

Book Description
Your company's data has the potential to add enormous value to every facet of the organization -- from marketing and new product development to strategy to financial management. Yet if your company is like most, it's not using its data to create strategic advantage. Data sits around unused -- or incorrect data fouls up operations and decision making. In Data Driven, Thomas Redman, the "Data Doc," shows how to leverage and deploy data to sharpen your company's competitive edge and enhance its profitability. The author reveals: · The special properties that make data such a powerful asset · The hidden costs of flawed, outdated, or otherwise poor-quality data · How to improve data quality for competitive advantage · Strategies for exploiting your data to make better business decisions · The many ways to bring data to market · Ideas for dealing with political struggles over data and concerns about privacy rights Your company's data is a key business asset, and you need to manage it aggressively and professionally. Whether you're a top executive, an aspiring leader, or a product-line manager, this eye-opening book provides the tools and thinking you need to do that.

HBR Guide to Dealing with Conflict (HBR Guide Series)

HBR Guide to Dealing with Conflict (HBR Guide Series) PDF Author: Amy Gallo
Publisher: Harvard Business Review Press
ISBN: 1633692167
Category : Business & Economics
Languages : en
Pages : 157

Book Description
Learn to assess the situation, manage your emotions, and move on. While some of us enjoy a lively debate with colleagues and others prefer to suppress our feelings over disagreements, we all struggle with conflict at work. Every day we navigate an office full of competing interests, clashing personalities, limited time and resources, and fragile egos. Sure, we share the same overarching goals as our colleagues, but we don't always agree on how to achieve them. We work differently. We rub each other the wrong way. We jockey for position. How can you deal with conflict at work in a way that is both professional and productive--where it improves both your work and your relationships? You start by understanding whether you generally seek or avoid conflict, identifying the most frequent reasons for disagreement, and knowing what approaches work for what scenarios. Then, if you decide to address a particular conflict, you use that information to plan and conduct a productive conversation. The HBR Guide to Dealing with Conflict will give you the advice you need to: Understand the most common sources of conflict Explore your options for addressing a disagreement Recognize whether you--and your counterpart--typically seek or avoid conflict Prepare for and engage in a difficult conversation Manage your and your counterpart's emotions Develop a resolution together Know when to walk away Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.

Statistical Power Analysis for the Behavioral Sciences

Statistical Power Analysis for the Behavioral Sciences PDF Author: Jacob Cohen
Publisher: Routledge
ISBN: 1134742770
Category : Psychology
Languages : en
Pages : 625

Book Description
Statistical Power Analysis is a nontechnical guide to power analysis in research planning that provides users of applied statistics with the tools they need for more effective analysis. The Second Edition includes: * a chapter covering power analysis in set correlation and multivariate methods; * a chapter considering effect size, psychometric reliability, and the efficacy of "qualifying" dependent variables and; * expanded power and sample size tables for multiple regression/correlation.