Start-up Marketing Strategies in India PDF Download

Author: M. Anil Ramesh
Publisher: Emerald Group Publishing
ISBN: 1787567559
Category : Business & Economics
Languages : en
Pages : 261

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Book Description
Start-Up Marketing Strategies in India is a comprehensive book of cases based on real-life marketing challenges faced by Indian start-ups across a wide range of industries.

Author: M. Anil Ramesh
Publisher: Emerald Group Publishing
ISBN: 1787567575
Category : Business & Economics
Languages : en
Pages : 209

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Book Description
Start-Up Marketing Strategies in India is a comprehensive book of cases based on real-life marketing challenges faced by Indian start-ups across a wide range of industries.

Author: Shishir Mishra
Publisher: Business Expert Press
ISBN: 1951527879
Category : Business & Economics
Languages : en
Pages : 114

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Book Description
Digital Marketing Guide for Start-up Entrepreneurs is a practical, step-by-step guide that will help budding entrepreneurs in setting up and executing their digital marketing strategy from scratch to achieve the goals they have set for their start-ups. Topics covered in this book include search engine optimization, content marketing, social media marketing, search engine marketing, and online reputation management are essential for entrepreneurs to learn and master for the success of their start-up. The author guides entrepreneurs in establishing a digital presence of their startups to jet fuel their business growth. He brings in real-life examples and insights gained from executing digital marketing strategies for start-ups and small businesses. This book is perfect for start-up entrepreneurs, founders, marketers, and small business owners who are unaware of digital marketing concepts and how to use digital marketing for their advantage. It will give them practical tips on applying digital marketing to increase their brand awareness and sales–a concise book that can be completed quickly. The text serves as a reference guide for start-up entrepreneurs, to which they can always come back to while setting up and executing their digital marketing strategy.

Author: Tom Eisenmann
Publisher: Currency
ISBN: 0593137027
Category : Business & Economics
Languages : en
Pages : 370

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Book Description
If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.

Author: Jay Conrad Levinson
Publisher: Entrepreneur Press
ISBN: 1599183838
Category : Business & Economics
Languages : en
Pages : 266

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Book Description
Provides more than one hundred practical ideas, action plans, and implementation steps to help businesses identify unconventional social media opportunities to increase online presence, attract customers, and improve profits.

Author: Uday Shetty
Publisher: Notion Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 250

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Book Description
Looking to start your own business in India? Look no further than "The Indian Startup Revolution: 101 Ideas for Starting and Scaling Indian Businesses." This comprehensive guidebook offers 101 innovative and successful startup ideas that are specifically tailored to the unique needs and opportunities of the Indian market. Whether you're interested in e-commerce, healthcare, education, finance, or any other industry, you're sure to find a wealth of practical and actionable ideas in these pages. But "The Indian Startup Revolution" isn't just a list of potential business ventures. It's also a step-by-step guide to building a successful startup, from developing a business plan to securing funding to marketing your product or service to the right audience. With insights from experienced entrepreneurs and industry experts, you'll learn how to navigate the challenges and opportunities of the Indian business landscape and build a thriving company. So if you're ready to take the leap and start your own business, let "The Indian Startup Revolution" be your guide. With its practical advice and proven strategies, it's the ultimate resource for aspiring Indian entrepreneurs.

Author: Natarajan Amaresan
Publisher: Springer Nature
ISBN: 9811957479
Category : Technology & Engineering
Languages : en
Pages : 346

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Book Description
This book is first part of the 3 volume set focusing on basic and advanced methods for using microbiology as an entrepreneurial venture. This volume explains the entrepreneurship skills for production, cost-benefit analysis and marketing of bio-fertilizers, bio-pesticides, bio-insecticides, seaweed liquid biofertilizer, and phosphate solubilizers. Chapters cover the applications of microorganisms in small and large scale production to achieve a sustainable output. The book provides essential knowledge and working business protocols from all related disciplines in agribusiness, organic farming, and economic integration. This book is useful to graduate students, research scholars and postdoctoral fellows, and teachers who belong to different disciplines via Botany, Agriculture, Environmental Microbiology and Biotechnology, Plant Pathology, and Horticulture. Next two volumes are focused on food and industrial microbiology.

Author: Baporikar, Neeta
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 351

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Book Description
Those who venture into the realm of ecosystem advantage will discover a complex web of relationships, interfaces, and processes designed to efficiently deliver customer value. One important factor in the process of building an enterprise that is often overlooked is that a business's success is inevitably entwined with the performance of its surrounding ecosystem. Spanning a tapestry of firms, institutions, and individuals, this ecosystem forms the linchpin of success. However, the journey to prosperity demands more than the mere existence of a thriving ecosystem; it necessitates adept management and cultivation of relationships within it. Ecosystem Dynamics and Strategies for Startups Scalability uncovers the nuances of connecting complementary participants, navigating uncertainty among diverse partners, and securing a substantial share of the created value. As a testament to its academic rigor, the book discerns that fostering an ecosystem often hinges upon a "lead firm" orchestrating key value-contributing elements, or that the government enacting conducive policies. The book also extends far into diverse facets of resource management, ecosystem construction, and startup scalability, all rooted in comprehensive theoretical analysis. Bridging theory and practice, it furnishes case studies and best practices to accentuate these concepts. As economies worldwide reset post-pandemic, the book assumes greater relevance, illuminating the path for startups to thrive in emerging markets. Scholars, postgraduates, practitioners, and policymakers alike stand to gain a wealth of knowledge, from the evolution of resource management and ecosystems to their pivotal roles in startup success.

Author: Jitesh Bajaj
Publisher: Notion Press
ISBN:
Category : Technology & Engineering
Languages : en
Pages : 198

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Book Description
Discover the captivating narrative of India's journey from colonial oppression to a global innovation powerhouse in this groundbreaking book. Delve into how a nation once stifled by historical constraints is now reclaiming its role as a beacon of innovation on the world stage. Whether you're a visionary entrepreneur, an experienced leader, or simply intrigued by India's transformation, this book is your indispensable companion. Gain invaluable insights into navigating this dynamic market, forging strategic partnerships, and harnessing India's disruptive potential for your own success.

Author: H. S. Krishna
Publisher: Cambridge University Press
ISBN: 1108762131
Category : Business & Economics
Languages : en
Pages : 288

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Book Description
Technology entrepreneurship has been receiving growing importance as an effective instrument to promote national economic growth, both from empirical researchers and policymakers. India has emerged as the third largest base for high-tech start-ups in the world. Although there is a surge in start-up creation rates in India, little is known about factors required for these start-ups to survive, sustain and grow into large enterprises, particularly in the context of emerging economies like India. This book reviews the entrepreneurial, firm-specific and external environment-specific aspects that influence the key lifecycle stages of high-tech start-ups and identifies the key factors that influence each milestone. Existing literature in this subject has limited studies on the structure of the high-tech start-up sector and processes and strategies adapted by them. This book aims to address this gap, analyzing case studies and empirical data, and provides a multidimensional framework to understand the life cycle of high-tech start-ups.