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Author: Jackie James Publisher: How To Books ISBN: 1848035756 Category : Business & Economics Languages : en Pages : 155
Book Description
Being a great therapist and being a good business person require different skills. This book will help you as a therapist - new, or experienced - to concentrate on the things you need to do to make your business a success and avoid making costly mistakes along the way. It will help you understand the business you are entering into, decide what products and therapies you will offer, and how to differentiate yourself from the competition so that new clients will choose you. You will also discover how to: * identify your potential clients and market your business to them * choose the best business model for you to use, work out your costs and set your prices* produce a business plan which you can use continually to review how your business has progressed * keep efficient records of payments and outgoings * use the internet to effectively market your services and make full use of free marketing * prioritise the tasks you need to complete in setting up your business. / This comprehensive and accessible book includes case studies and examples, plus exercises to help you follow the steps needed to start and run your business. With it you will build your business on solid foundations and go on to develop a thriving therapy practice.
Author: Jackie James Publisher: How To Books ISBN: 1848035756 Category : Business & Economics Languages : en Pages : 155
Book Description
Being a great therapist and being a good business person require different skills. This book will help you as a therapist - new, or experienced - to concentrate on the things you need to do to make your business a success and avoid making costly mistakes along the way. It will help you understand the business you are entering into, decide what products and therapies you will offer, and how to differentiate yourself from the competition so that new clients will choose you. You will also discover how to: * identify your potential clients and market your business to them * choose the best business model for you to use, work out your costs and set your prices* produce a business plan which you can use continually to review how your business has progressed * keep efficient records of payments and outgoings * use the internet to effectively market your services and make full use of free marketing * prioritise the tasks you need to complete in setting up your business. / This comprehensive and accessible book includes case studies and examples, plus exercises to help you follow the steps needed to start and run your business. With it you will build your business on solid foundations and go on to develop a thriving therapy practice.
Author: Elaine Mary Aldred Publisher: Elsevier Health Sciences ISBN: 0443103097 Category : Medical Languages : en Pages : 321
Book Description
This step-by-step guide on setting up own complementary health care practice, covers every aspect of starting up a new practice, taking into account the wide range of practice requirements from the very simple (e.g. in therapist's own home) to the more ambitious (e.g. buying premises from which to set up a clinic). It addresses all the legal requirements, detailed and precise financial calculations, and the mechanics of how the therapist goes about making their vision a reality. Day-to-day aspects that need to be considered when the practice is up and running are covered. Gives clear advice on legal and financial requirements, the production of a marketing strategy and the presentation of the precise financial calculations required for a business plan, with worked examples Includes detailed information on how to write a business plan, with a numerically linked example Covers day-to-day aspects of running a practice International in its approach, the book contains extensive lists of useful web addresses for access to up-to-the-minute information Financial templates are supplied as appendices The book offers key advice for all therapists - chiropractors, osteopaths, massage therapists and complementary therapists - and is suitable for undergraduates, newly qualified practitioners and experienced practitioners looking to either start up or develop and grow their practice.
Author: Bijan Yousef-Zadeh Publisher: How To Books ISBN: 1848033745 Category : Business & Economics Languages : en Pages : 241
Book Description
This book is a step-by-step guide to starting and running a successful beauty salon. It is aimed at the budding entrepreneur; a qualified beautician working for someone else who now wants to go it alone; or someone who is looking to change direction in their career. It draws on the experience of two people who have spent the last 25 years on the high street and in the field of beauty therapy. The beauty industry is growing rapidly. The face and skincare industry is already a multi billion pound industry. The desire to look good and younger has never been stronger. Men are increasingly joining in, with actors and footballers now promoting skincare ranges. In this book you will find everything you need to know, from starting up to managing your own profitable salon. It includes: - Training and gaining experience - Deciding what type of salon you want to run, and finding the right location - Planning the layout and decor - Buying equipment & products - What treatments to offer and what clientele to target - Managing staff and understanding employment legislation - Dealing with finance and accounts - Marketing and advertising your salon Contents: Acknowledgements; Preface; 1. Starting out in the beauty industry; 2. The Salon; 3. Salon management; 4. Qualificaitons, training and skills; 5. Staff and employment; 6. Clients and treatments; 7. Selecting products, equipment and furniture; 8. Business management; 9. Finance, money and accounts; 10. Marketing, advertising and promotion; 11. Formula for success; Index.
Author: Patricia Bishop Publisher: How To Books Ltd ISBN: 9781857039238 Category : Business & Economics Languages : en Pages : 204
Book Description
Using this step-by-step guide on exactly what to do and think about, Bishop shows readers that setting up a complementary health practice is easier than they might think.
Author: Kathy Scott Publisher: Kathy Scott ISBN: 191271356X Category : Medical Languages : en Pages : 138
Book Description
Do you want to feel as amazing as you make your clients feel? Then stop being so nice—and build the massage business you dreamed of when you first started. Find clients who make you feel comfortable, grow your business, and reclaim your time—without being a pushy, arrogant salesperson. This book will show you: Why low prices don’t do you or your clients any favours—and how to raise them without a fuss (because raising your prices doesn’t need to be a heart-thumping, stomach-churning experience) How to market your business without the ick factor How to build a full appointment book and waiting list on your terms A little confidence is all you need to ignore your competitors and forge your own path Why it’s crucial to ditch the guilt and acknowledge your self-worth Kathy Scott has been a massage therapist for 12 years and runs her own corporate massage business. The knowledge she’s gained has allowed her to specialise and create work for other therapists—and now she’s sharing her story with you. She’s been where you are, and understands the challenges you’re facing. If you’re ready to create a business that fills you with delight and brings in only the kind of clients you love to touch, pick up this book and start reading.
Author: Steven A. Harold Publisher: How To Books ISBN: 1848035683 Category : Business & Economics Languages : en Pages : 238
Book Description
This book is for newly qualified and well established therapists in all branches of complementary therapy. Being a successful therapist, particularly in private practice, requires good marketing skills, and the purpose of this book is to give you so many ways of marketing your practice that it would be virtually impossible to fail. If you use this book as it is intended you should be able to create a tidal wave of enquiries from potential clients, you can then let your therapy skills take over. This book will help you to: - * PREPARE PROMOTIONAL MATERIAL; FROM BROCHURES AND BUSINESS CARDS TO LEAFLETS AND NEWSLETTERS. * DECIDE WHERE TO ADVERTISE; IN NEWSPAPERS, MAGAZINES, NEWSLETTERS AND OTHER PUBLICATIONS. - * USE THE INTERNET AND ON-LINE DIRECTORIES TO YOUR ADVANTAGE - * DEVELOP WORKING RELATIONSHIPS WITH LOCAL ORGANISATIONS, GROUPS, SOCIETIES AND RETAILERS * CONSIDER THE VALUE OF OFFERING DISCOUNTS, VOUCHERS, FREE CONSULTATIONS, OPEN DAYS AND OTHER PROMOTIONS. There are more than 101 ways to market your practice. You will know that you are successful when you start to create your own ideas.
Author: Neil McLennan & Kevin Murphy Publisher: Lulu.com ISBN: 1291867422 Category : Business & Economics Languages : en Pages : 138
Book Description
Neil McLennan and Kevin Murphy's latest book builds upon positive commendations of their first book written together, Determined to Succeed. Using a similar format McLennan and Murphy again profile some of the most successful people in a variety of careers and examine what skills have brought about their success and achievement. This book will be of interest to learners, teachers, employers and career changers.
Author: Steve Parks Publisher: Pearson UK ISBN: 0273747851 Category : Business & Economics Languages : en Pages : 168
Book Description
Getting a business off the ground is only part of the challenge. What every entrepreneur needs is a handbook to guide them through every stage of actually running their business, from finance to marketing, from sales to hiring and managing people. The Small Business Handbook is THE essential reference for anybody who is starting a business. It provides vital advice and guidance on all the day-to-day aspects of running your enterprise and also helps you plan your growth and exit strategy, so that whatever happens you'll be ready to tackle it, informed and prepared. The accompanying CD contains a whole range of useful templates and essential documents for use in running your business, and also features audio clips of successful entrepreneurs offering their tips and techniques for making your business really successful. Unlike many small business guides, Steve Parks is an entrepreneur with his own small but fast growning business. It's clear from every page of the handbook that he knows exactly what it's like to be in the reader's position, and he shares everything he wishes he had had during his early years of running his own business. The book is endorsed by the Institute of Entrepreneurs, and by a wide range of entrepreneurs who have been there and done it.
Author: Jackie James
Author: Jackie James
Author: Elaine Mary Aldred
Author: Bijan Yousef-Zadeh
Author: Patricia Bishop
Author: Kathy Scott
Author: Steven A. Harold
Author: Neil McLennan & Kevin Murphy
Author: Arthur James Wells
Author: Jane Sheehan
Author: Steve Parks