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Author: Marie A. Bussing Publisher: Bloomsbury Publishing USA ISBN: 1440873895 Category : Business & Economics Languages : en Pages : 192
Book Description
Since its humble beginnings at Seattle's Pike Place Market in 1971, Starbucks has grown to become an industry leader and household name. This book takes an in-depth look at the evolution of this dynamic and sometimes controversial corporation. Americans drink 400 million cups of coffee every day, and many of them come from the thousands of Starbucks coffeehouses across the country. But how much do you really know about the place you get your morning cup of Joe? Part of Greenwood’s Corporations That Changed the World series, this book provides readers with a richly detailed history of this famous coffeehouse chain. It traces StarbuckS&Rsquo; meteoric rise from a small Seattle-based company to an international powerhouse, chronicling how the changing executive leadership affected corporate strategy and direction. It also explores how Starbucks has embraced and incorporated new technologies and innovations, as well as how the corporation has shaped and been shaped by important social causes. An unbiased look at the controversies that have surrounded Starbucks over the years will help readers better understand these contentious issues. This updated and expanded edition includes new chapters, current financial data, and coverage of the COVID-19 pandemic's impact on the company.
Author: Howard Schultz Publisher: Hachette Books ISBN: 1401304923 Category : Business & Economics Languages : en Pages : 249
Book Description
In Pour Your Heart Into It, former CEO and now chairman emeritus Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience. The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle's waterfront has grown into the largest coffee chain on the planet. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction. Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that "has changed everything... from our tastes to our language to the face of Main Street" (Fortune).
Author: Michael Gates Gill Publisher: Penguin ISBN: 1101216999 Category : Biography & Autobiography Languages : en Pages : 284
Book Description
Now in paperback, the national bestselling riches-to-rags true story of an advertising executive who had it all, then lost it all—and was finally redeemed by his new job, and his twenty-eight-year-old boss, at Starbucks. In his fifties, Michael Gates Gill had it all: a mansion in the suburbs, a wife and loving children, a six-figure salary, and an Ivy League education. But in a few short years, he lost his job, got divorced, and was diagnosed with a brain tumor. With no money or health insurance, he was forced to get a job at Starbucks. Having gone from power lunches to scrubbing toilets, from being served to serving, Michael was a true fish out of water. But fate brings an unexpected teacher into his life who opens his eyes to what living well really looks like. The two seem to have nothing in common: She is a young African American, the daughter of a drug addict; he is used to being the boss but reports to her now. For the first time in his life he experiences being a member of a minority trying hard to survive in a challenging new job. He learns the value of hard work and humility, as well as what it truly means to respect another person. Behind the scenes at one of America’s most intriguing businesses, an inspiring friendship is born, a family begins to heal, and, thanks to his unlikely mentor, Michael Gill at last experiences a sense of self-worth and happiness he has never known before. Watch a QuickTime trailer for this book.
Author: Bryant Simon Publisher: Univ of California Press ISBN: 0520945174 Category : Social Science Languages : en Pages : 317
Book Description
Everything but the Coffee casts a fresh eye on the world's most famous coffee company, looking beyond baristas, movie cameos, and Paul McCartney CDs to understand what Starbucks can tell us about America. Bryant Simon visited hundreds of Starbucks around the world to ask, Why did Starbucks take hold so quickly with consumers? What did it seem to provide over and above a decent cup of coffee? Why at the moment of Starbucks' profit-generating peak did the company lose its way, leaving observers baffled about how it might regain its customers and its cultural significance? Everything but the Coffee probes the company's psychological, emotional, political, and sociological power to discover how Starbucks' explosive success and rapid deflation exemplify American culture at this historical moment. Most importantly, it shows that Starbucks speaks to a deeply felt American need for predictability and class standing, community and authenticity, revealing that Starbucks' appeal lies not in the product it sells but in the easily consumed identity it offers.
Author: Jill Poskanzer Publisher: Macmillan + ORM ISBN: 1250096804 Category : Humor Languages : en Pages : 227
Book Description
From the creators of the eponymous viral Tumblr comes a single day with your favorite authors in one Twilight-Zone-esque Starbucks... Ever wonder which intricate, elaborately-named drinks might be consumed if your favorite authors and characters wandered into a Starbucks? How many pumpkin lattes J.K. Rowling would drink? Or if Cormac McCarthy needed caffeine, which latte would be laconic enough? Look no further; LITERARY STARBUCKS explores such pressing matters with humor and erudition. Set over the course of a single day, and replete with puns and satirized literary styles, the three authors go darker, stronger, and more global than the blog in book format, including illustrations by acclaimed New Yorker cover artist and cartoonist Harry Bliss.
Author: Howard Schultz Publisher: Rodale Books ISBN: 1609613465 Category : Biography & Autobiography Languages : en Pages : 392
Book Description
In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback and continued success. In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity. Offering you a snapshot of the recession that left no company unscathed, the book shows in riveting detail how one company struggled and recreated itself in the midst of it all. In addition, you’ll get an inside look into Schultz's central leadership philosophy: It's not about winning, it’s about the right way to win. Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Ultimately, Schultz gives you a sense of hope that, no matter how tough times get, the future can be more successful than the past.
Author: Howard Behar Publisher: Penguin ISBN: 9781591841920 Category : Business & Economics Languages : en Pages : 214
Book Description
A Starbucks executive reveals how to draw on the successful coffee-house chain's examples in order to promote business success, sharing inside stories about key turning points in Starbucks' history to illustrate how the company came to embrace its philosophy about putting people ahead of profits.
Author: Taylor Clark Publisher: Little, Brown ISBN: 9780316026178 Category : Business & Economics Languages : en Pages : 304
Book Description
STARBUCKED will be the first book to explore the incredible rise of the Starbucks Corporation and the caffeine-crazy culture that fueled its success. Part Fast Food Nation, part Bobos in Paradise, STARBUCKED combines investigative heft with witty cultural observation in telling the story of how the coffeehouse movement changed our everyday lives, from our evolving neighborhoods and workplaces to the ways we shop, socialize, and self-medicate. In STARBUCKED, Taylor Clark provides an objective, meticulously reported look at the volatile issues like gentrification and fair trade that distress activists and coffee zealots alike. Through a cast of characters that includes coffee-wild hippies, business sharks, slackers, Hollywood trendsetters and more, STARBUCKED explores how America transformed into a nation of coffee gourmets in only a few years, how Starbucks manipulates psyches and social habits to snare loyal customers, and why many of the things we think we know about the coffee commodity chain are false.
Author: Peter Mladinic Publisher: ISBN: 9781737621904 Category : Poetry Languages : en Pages : 100
Book Description
62 poems"I have been an admirer of Peter Mladinic's poetry for forty years. The narrative elements appeal to me, and many of these poems are inherently dramatic. But what excites me even more is his beguiling language and imagery, the unpredictable nature of his fertile, mysterious imagination. This rich collection represents a first-rate poet at his absolute best. What a beautiful book." Steve Yarbrough, author of The Unmade World, winner of the 2019 Massachusetts Book Award for Fiction.The title says it all. This is a book of poems by a poet who is a skilled storyteller, but where the poet takes us in the poetry of this book is not necessarily where we expected to go. Knives and tables are commonplace facts of daily life and Mladinic takes us into the lives of ordinary people who become extraordinary in moments and happenings. Just as knives on a table are rife with metaphor and edgy multi-connotations, so too are the narratives Mladnic has crafted into the fine poems of this substantial volume.Glen Sorestad, Poet Laureate of Saskatchewan 2000-2004, and author of over twenty volumes of poetry.In this richly varied collection, Peter Mladinic's myriad voices reveal his extraordinary gift for lyric storytelling. The speakers in his fresh and unexpected dramatic monologues populate a universe of recognizably American experience, telling of joys and horrors, childhood memories, murders committed, lovers desired and lost, lives fractured, heartbreak endured and survived (or not). An always believable surrealism of the everyday sometimes takes us into the dream life of families, births and deaths, moments full of illumination and love, sorrow and exhilaration. Mladinic's poems are all about the inescapable reality of others whom he fully imagines in all their unforgettable poignance and irrepressible vitality. His disciplined, energetic, highly pressured free verse and brilliant attention to local detail celebrate life - its tragedy, its comedy, its romance and abundance - all the while taking into account, with the deepest compassion, the relentless passage of time.Elizabeth Frank, Pulitzer Prize winner in 1986 for her biography Louise Bogan: A Portrait.
Author: Aubrianne Cooke Publisher: Independently Published ISBN: Category : Languages : en Pages : 44
Book Description
If you want to learn how to make up to 50 of your favorite Starbucks drinks in less than 5 minutes and SAVE your time and money read on...Do you overspend on beverages because you don't have the time to make them yourself?Do you miss your favorite holiday drinks when they are out of season?Does the thought of preparing your own drinks seem overwhelming or intimidating?Do you hate waiting in lines? If you answered yes to any of those questions, you were meant to find this book! This book recognizes how busy your schedule can get and walks you through preparing your favorite beverages in less than 5 minutes WITHOUT compromising the quality of your cup. Enjoy out of season drinks whenever the craving strikes, learn helpful tips and techniques, use it to save money, impress your guests, or give it as a gift to a friend. Whatever the need, this book has got you covered! Why This Book Is Different From The Others Not only does this book contain more recipes than the other books, but we've also thrown in a free eBook with 12 extra recipes, meaning you get a total of 50 Starbucks copycat recipes. Just click on the link inside once you've completed your purchase, and follow the link Each recipe can be prepared in less than 5 minutes Our recipes are original. Each recipe has been tested and created to be as close as possible to drinking the real thing. It is filled with bonus tips and tricks to improve your beverage-making experience If you want to save your time and money and drink delicious, easy-to-make beverages, Scroll Up and Add To Cart now!
Author: Marie A. Bussing Publisher: Bloomsbury Publishing USA ISBN: 1440873895 Category : Business & Economics Languages : en Pages : 192
Book Description
Since its humble beginnings at Seattle's Pike Place Market in 1971, Starbucks has grown to become an industry leader and household name. This book takes an in-depth look at the evolution of this dynamic and sometimes controversial corporation. Americans drink 400 million cups of coffee every day, and many of them come from the thousands of Starbucks coffeehouses across the country. But how much do you really know about the place you get your morning cup of Joe? Part of Greenwood’s Corporations That Changed the World series, this book provides readers with a richly detailed history of this famous coffeehouse chain. It traces StarbuckS&Rsquo; meteoric rise from a small Seattle-based company to an international powerhouse, chronicling how the changing executive leadership affected corporate strategy and direction. It also explores how Starbucks has embraced and incorporated new technologies and innovations, as well as how the corporation has shaped and been shaped by important social causes. An unbiased look at the controversies that have surrounded Starbucks over the years will help readers better understand these contentious issues. This updated and expanded edition includes new chapters, current financial data, and coverage of the COVID-19 pandemic's impact on the company.