Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 28
Book Description
SRDS Newspaper Advertising Source
SRDS Newspaper Advertising Source
SRDS Newspaper Advertising Source
Author: Standard Rate & Data Service
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 962
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 962
Book Description
SRDS Newspaper Advertising Source
Author: Standard Rate & Data Service
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1000
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1000
Book Description
SRDS Consumer Magazine Advertising Source
Author:
Publisher:
ISBN:
Category : Advertising, Magazine
Languages : en
Pages : 920
Book Description
Publisher:
ISBN:
Category : Advertising, Magazine
Languages : en
Pages : 920
Book Description
Dictionary of Marketing Communications
Author: Norman A. P. Govoni
Publisher: SAGE
ISBN: 9780761927716
Category : Business & Economics
Languages : en
Pages : 260
Book Description
With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.
Publisher: SAGE
ISBN: 9780761927716
Category : Business & Economics
Languages : en
Pages : 260
Book Description
With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.
SRDS International Media Guide
Do-It-Yourself Advertising and Promotion
Author: Fred E. Hahn
Publisher: John Wiley & Sons
ISBN: 0471446475
Category : Business & Economics
Languages : en
Pages : 358
Book Description
Praise for the Second Edition "Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom." -Andrew McNally III, Chairman of the Board, Rand McNally Create Madison Avenue advertising on a Main Street budget with Do-it-Yourself Advertising & Promotion Now the most complete guide to do-it-yourself advertising includes totally new sections on branding, the Internet, and Yellow Pages advertising. This updated edition of Do-It-Yourself Advertising and Promotion offers the latest information on launching your own homegrown, successful advertising campaigns and new desktop publishing techniques. As an entrepreneur or small business owner, you'll find tried-and-true, low-budget promotional tactics. With every chapter updated and expanded, this new third edition is better-and more comprehensive-than ever. Author Fred E. Hahn and expert contributors show you how to create successful high-impact advertising on a limited budget using practical, time-tested techniques. This friendly and accessible guide explains each method step by step-with concrete advice on planning, scheduling, budgeting, creative issues, and production procedures to help you develop effective: Newspaper and magazine ads * Flyers, brochures, and invitations * Direct mail campaigns * Catalogs * Web sites * E-mail and Internet advertising * Teleservicing * Audiovisual materials * Publicity tools and techniques * And more!
Publisher: John Wiley & Sons
ISBN: 0471446475
Category : Business & Economics
Languages : en
Pages : 358
Book Description
Praise for the Second Edition "Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom." -Andrew McNally III, Chairman of the Board, Rand McNally Create Madison Avenue advertising on a Main Street budget with Do-it-Yourself Advertising & Promotion Now the most complete guide to do-it-yourself advertising includes totally new sections on branding, the Internet, and Yellow Pages advertising. This updated edition of Do-It-Yourself Advertising and Promotion offers the latest information on launching your own homegrown, successful advertising campaigns and new desktop publishing techniques. As an entrepreneur or small business owner, you'll find tried-and-true, low-budget promotional tactics. With every chapter updated and expanded, this new third edition is better-and more comprehensive-than ever. Author Fred E. Hahn and expert contributors show you how to create successful high-impact advertising on a limited budget using practical, time-tested techniques. This friendly and accessible guide explains each method step by step-with concrete advice on planning, scheduling, budgeting, creative issues, and production procedures to help you develop effective: Newspaper and magazine ads * Flyers, brochures, and invitations * Direct mail campaigns * Catalogs * Web sites * E-mail and Internet advertising * Teleservicing * Audiovisual materials * Publicity tools and techniques * And more!
SRDS Business Publication Advertising Source
Author: Standard Rate & Data Service
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 452
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 452
Book Description
Newspaper Advertising Source
Author:
Publisher:
ISBN:
Category : Advertising, Newspaper
Languages : en
Pages : 910
Book Description
Publisher:
ISBN:
Category : Advertising, Newspaper
Languages : en
Pages : 910
Book Description